Ditemukan 1 dokumen yang sesuai dengan query
Adi Zakaria Afiff, author
The key of a brand extension success is the perceived fit between the brand extension with its parent brand. The brand extension success itself will usually result in a high consumer acceptance and a low introduction cost for the marketer. However, understanding of this perceived is still dominated by the...
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
MUIN-XXXV-9-Sept2006-3
Artikel Jurnal Universitas Indonesia Library
