Ditemukan 21 dokumen yang sesuai dengan query
M. Alimardi Hubeis, author
Tujuan dari penelitian ini adalah menganalisis pengaruh citra merek Samsung terhadap minat beli ulang, pada mahasiswa Universitas Indonesia Depok. Hal tersebut dilakukan karena pada zaman modern ini, sudah banyak jumlah produsen smartphone yang menawarkan produk dengan manfaat yang serupa, hal tersebut menyebabkan para produsen harus bersaing melalui citra merek mereka...
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2015
S59848
UI - Skripsi (Membership) Universitas Indonesia Library
Hand, Amy, author
Contents :
- Why branding is important
- The customer experience
- Brand power
- Brand promises
- Brand personalities
- Brand influence
- Brand factors
- The next steps
- References & resources
- Job aid ...
Alexandria, Virginia: American Society for Training & Development, 2010
e20441000
eBooks Universitas Indonesia Library
Worm, Stefan, author
[In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author...
Wiesbaden: [Gabler Verlag, ], 2012
e20396490
eBooks Universitas Indonesia Library
Moffitt, Sean
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description...
New York: McGraw-Hill , 2011
658.827 MOF w
Buku Teks Universitas Indonesia Library
Adi Zakaria Afiff, author
Depok: UI-Press, 2015
PGB 0024
UI - Pidato Universitas Indonesia Library
Vincent, Laurence, author
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to...
New York: [American Management Association;, ], 2012
e20436742
eBooks Universitas Indonesia Library
Irwansyah, author
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
346.048 IRW i
Buku Teks Universitas Indonesia Library
Post, Karen, author
"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools...
New York: [American Management Association, ], 2004
e20437845
eBooks Universitas Indonesia Library
Bates, Suzanne, author
Abstract:
An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their fiel...
New York: McGraw-Hill, 2012
658.409 2 BAT d
Buku Teks Universitas Indonesia Library
Joseph, Jim, 1963- , author
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company...
New York: American Management Association, 2010
e20440633
eBooks Universitas Indonesia Library
