Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Jihaan Alyaa Aziizah, author
The Future of Online Shopping : Exploring the Influence of Augmented Reality on Consumer Purchase Decisions = Masa Depan Belanja Online: Mengkesplorasi Pengaruh Augmented Reality terhadap Keputusan Pembelian Konsumen
The online shopping experience has been transformed by augmented reality (AR), which offers consumers immersive and interactive methods of interacting with products. This research investigates the impact of AR on consumer purchase decisions as part of L'Oréal's marketing strategy on Shopee Indonesia. As Indonesia's beauty industry expands rapidly, driven by...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library