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"ABSTRAKUniversitas Indonesia telah menyadari pentingnya peran kemajuan teknologi dalam pengembangan sistem pembelajaran dengan membentuk sistem pendidikan digital berupa Student Centered e-Learning Environment (SCeLE UI) sebagai media pembelajaran untuk para peserta didiknya. Tujuan utama dalam penelitian ini adalah untuk meningkatkan standar pendidikan dalam lingkungan Universitas dengan media digital. Faktor-faktor yang mempengaruhi niat perilaku mahasiswa (BI) untuk menggunakan e-learning untuk tujuan pendidikan dalam lingkungan universitas layak untuk dipelajari. Penelitian ini menggunakan empat faktor yaitu, teaching materials, instructor characteristic, information quality, dan content quality yang dirangkum oleh Abdullah dan Ward (2016) untuk menentukan faktor-faktor yang mempengaruhi BI mahasiswa sarjana untuk menggunakan sistem e-learning sebagai media pembelajaran. Data dikumpulkan dari 388 mahasiswa sarjana menggunakan teknik pengambilan sampel kuota dari 14 fakultas dan tanggapan dianalisis menggunakan Structural Equation Modeling (SEM). Hasil analisis mengindikasikan terdapat pengaruh dari teaching materials, dan content quality terhadap behavioral intention dari mahasiswa untuk menggunakan e-learning, behavioral intention terbukti memiliki pengaruh pada actual use dari e-learning.

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ABSTRACT

Universitas Indonesia has realized the importance of technological advancements by establishing a digital education system in the form of a Student Centered e-Learning Environment (SCeLE UI). The main objective in this research is to improve the standard of education in the University environment with digital media. Factors that influence students' intention (BI) to use e-learning for educational purposes within a university environment are worth studying. This study uses four factors namely, instructional materials, instructor characteristics, information quality, and content quality summarized by Abdullah and Ward (2016) to determine the factors that influence BI undergraduate students to use e-learning systems as learning media. Data were collected from 388 undergraduate students using quota sampling techniques from 14 faculties and responses were analyzed using Structural Equation Modeling (SEM). The results of the analysis indicate there is an influence of teaching materials, and content quality on the behavioral intention of students to use e-learning, behavioral intention is proven to have an influence on actual use of e-learning."

"A

vacuum drying system is being designed and developed at National Institute of

Vacuum Science & Technology (NINVAST) to dry various materials under vacuum

conditions. Its performance and capabilities are tested by carrying out

different experiments on green (freshly cut) wood samples of Poplar and

Eucalyptus with dimensions of 990.6 mm x 76.2 mm x 25.4 mm and 469.9 mm x 50.8

mm x 25.4 mm, respectively. These samples were dried from green moisture

content (MC) 78% to 10% by this system at ultimate vacuum of about 1.6 x 103

pascal and at a temperature ranging from 35oC to 55oC for

about 20 hrs. Drying quality tests included: prong test, warp measurement,

surface checking and moisture content measurement, which were all performed.

The resulting wood samples showed no dislocation and no excessive stress

buildup. If compared to ordinary drying process, the vacuum drying is rapid and

the drying rate increases with rise in temperature. The designed system is

beneficial for commercial use."

"Blog ecommerce semakin populer dalam menyediakan informasi produk, ulasan, dan mengarahkan user traffic ke situs-situs ecommerce. Studi terbaru melaporkan bahwa sebagian besar pengguna ecommerce mempercayai ulasan online seperti rekomendasi dari keluarga atau teman. Hal ini menunjukkan bahwa konten yang terdapat dalam blog ulasan produk memainkan peran penting dalam mengarahkan pengguna ke situs ecommerce. Studi ini menguji dampak kualitas konten dalam artikel ulasan produk kecantikan terhadap click intention pengguna terhadap situs-situs ecommerce. Kualitas konten dievaluasi berdasarkan Substance, Writing and Language, Presentation of Content, References, Authorship, Audience, dan Advertisements. Analisis semi-eksperimental dan regresi logistik dilakukan pada data survei dari responden perempuan yang menilai artikel ulasan produk kecantikan. Temuan menunjukkan adanya hubungan positif antara Substance, Presentation of Content, dan Authorship dengan Click Intention, sementara Writing and Language, References, dan Advertisement tidak menunjukkan korelasi yang signifikan. Selain itu, terdapat hubungan negatif antara Audience dan Click Intention. Penelitian ini mengatasi kesenjangan literatur dengan mengidentifikasi faktor-faktor signifikan dari kualitas konten yang mempengaruhi Click Intention, menekankan pentingnya penilaian kualitas konten dan memberikan strategi untuk perbaikan. Studi ini menawarkan wawasan berharga bagi perusahaan ecommerce untuk mengoptimalkan biaya pemasaran dan mencapai indikator kinerja utama.

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Ecommerce blogs are increasingly popular for providing product information, reviews and driving traffic to ecommerce websites. Recent study reported most of ecommerce users trust online reviews as much as recommendations from family or friends. This indicates that the content found in product reviews blog plays a crucial role in driving users to ecommerce websites. This study examines the impact of content quality in beauty product review articles on click intention towards ecommerce websites. Content quality is evaluated based on Substance, Writing and Language, Presentation of Content, References, Authorship, Audience, and Advertisements. Semi-experimental and logistic regression analyses were conducted on survey data from female respondents who evaluated beauty product review articles. Findings indicate a positive association between Substance, Presentation of Content, and Authorship with Click Intention, while Writing and Language, References, and Advertisement show no significant correlation. Furthermore, a negative relationship exists between Audience and Click Intention. This research addresses the literature gap by identifying significant factors of content quality that influence click intention, emphasizing the importance of content quality assessment and providing strategies for improvement. The study offers valuable insights for ecommerce companies to optimize marketing expenses and achieve key performance indicators."

"A vacuum drying system is being designed and developed at National Institute of Vacuum Science & Technology (NINVAST) to dry various materials under vacuum conditions. Its performance and capabilities are tested by carrying out different experiments on green (freshly cut) wood samples of Poplar and Eucalyptus with dimensions of 990.6 mm x 76.2 mm x 25.4 mm and 469.9 mm x 50.8 mm x 25.4 mm, respectively. These samples were dried from green moisture content (MC) 78% to 10% by this system at ultimate vacuum of about 1.6 x 103 pascal and at a temperature ranging from 35oC to 55oC for about 20 hrs. Drying quality tests included: prong test, warp measurement, surface checking and moisture content measurement, which were all performed. The resulting wood samples showed no dislocation and no excessive stress buildup. If compared to ordinary drying process, the vacuum drying is rapid and the drying rate increases with rise in temperature. The designed system is beneficial for commercial use."

"Dewasa ini, User Generated Content (UGC) merupakan salah satu media utama bagi konsumen untuk membangun keterikatan dengan merek (customer brand engagement) dengan mengaitkan nilai fungsional dan nilai emosional yang dirasakan pengguna UGC. Tujuan dari penelitian ini adalah untuk meneliti content quality, design quality, dan technology quality UGC yang dapat mempengaruhi keterikatan konsumen dengan merek (customer brand engagement), melalui nilai fungsional dan emosional sebagai mediator pada hubungan tersebut. Penelitian ini menggunakan model yang terdapat pada teori Stimulus-Organisme-Respons (S-O-R). Responden pada penelitian ini merupakan generasi Z dan milenial berusia 18-41 tahun, memiliki akun media sosial Youtube, Instagram, dan/atau Tiktok, serta pernah melihat UGC selama satu bulan terakhir. Kuesioner disebarkan secara online. Data sebanyak 286 responden yang terdapat pada penelitian utama diolah dengan menggunakan metode Partial Least Square-Structural Equation Model (PLS-SEM). Hasil dari penelitian ini menunjukkan bahwa secara umum, nilai fungsional dan emosional memiliki peran sebagai mediator dalam hubungan antara kualitas UGC dan keterikatan konsumen dengan merek (customer brand engagement). Secara lebih lanjut, ditemukan bahwa content quality mampu memberikan pengaruh positif terhadap keterikatan konsumen dengan merek (customer brand engagement) dengan bantuan nilai fungsional dan nilai emosional sebagai mediator. Kemudian, technology quality dapat memberikan pengaruh positif terhadap keterikatan konsumen dengan merek (customer brand engagement) dengan bantuan nilai emosional dan design quality dapat memberikan pengaruh positif terhadap keterikatan konsumen dengan merek (customer brand engagement) dengan bantuan nilai emosional.

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Nowadays, User Generated Content (UGC) is one of the main media for consumers to build brand engagement by linking the functional value and emotional value felt by UGC users. The purpose of this study is to examine the content quality, design quality, and technology quality of UGC that can affect consumer brand engagement, through functional and emotional values as mediators in the relationship. This study uses the model contained in the Stimulus-Organism-Response (S-O-R) theory. Respondents in this study were Generation Z and millennials aged 18-41 years, had social media accounts on Youtube, Instagram, and/or Tiktok, and had seen UGC for the past month. Questionnaires were distributed online. The data of 286 respondents in the main study was processed using the Partial Least Square-Structural Equation Model (PLS-SEM) method. The results of this study indicate that in general, functional and emotional values have a role as a mediator in the relationship between UGC quality and consumer brand engagement. Furthermore, it was found that content quality was able to have a positive influence on consumer brand engagement with the help of functional values and emotional values as mediators. Then, technology quality can have a positive influence on consumer brand engagement with the help of emotional values and design quality can have a positive influence on consumer brand engagement with the help of emotional values."

"Saat ini banyak perusahaan bisnis yang memanfaatkan media sosial untuk ikut serta dalam membuat konten agar dapat menjangkau konsumen dan terlibat dalam percakapan dengan konsumen mereka. Fenomena ini mengubah cara perusahaan untuk mengenal lebih dekat dan mencapai konsumen. Penelitian ini bertujuan untuk memahami penerapan teori Stimulus – Organisme – Respons (S – O – R) di mana lingkungan media sosial berupa kualitas konten (content quality) dan interaksi merek (brand interactivity) merupakan stimuli (S) yang dapat menghasilkan reaksi emosional ataupun kognitif, yaitu motivasi hedonis (hedonic motive), motivasi utilitarian (utilitarian motive), dan keterlibatan konsumen (consumer engagement) (O) sehingga pada akhirnya mendorong respon perilaku berupa peningkatan kesadaran merek (brand awareness) dan niat beli (purchase intention) secara offline (R). Sampel dalam penelitian ini berjumlah 797 sampel yang diuji menggunakan pemodelan persamaan struktural. Selain itu, penelitian ini melakukan analisis multigrup berdasarkan product involvement, yaitu high involvement product dan low involvement product. Hasil penelitian ini menunjukkan bahwa semakin tinggi kualitas konten dan interaksi merek dengan konsumennya dapat meningkatkan motif hedonis maupun motif utilitarian. Namun interaksi merek tidak berpengaruh secara signifikan terhadap motif utilitarian. Selanjutnya hubungan ini memperkuat keterlibatan konsumen pada suatu merek dan meningkatkan kesadaran konsumen terhadap merek tersebut di media sosial. Keterlibatan konsumen yang tinggi ditambah dengan peningkatan kesadaran konsumen terhadap suatu merek menyebabkan peningkatan niat pembelian konsumen pada suatu produk secara offline. Selain itu, terdapat perbedaan perilaku konsumen high involvement product dan low involvement product terhadap kualitas konten dan interaksi merek yang memotivasi secara hedonis maupun utilitarian.

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Today many business companies use social media to participate in creating content to reach consumers and engage in conversations with their consumers. This phenomenon is changing the way companies know better and reach consumers. This study aims to understand the application of Stimulus - Organism - Response (S - O - R) theory in which social media environments such as content quality and brand interactivity are stimuli (S) that can produce emotional or cognitive reactions, namely hedonic motive & utilitarian motive, and consumer engagement (O) so that in the end it encourages behavioural responses in the form of increased brand awareness and offline purchase intention (R). The sample in this study amounted to 797 samples tested using structural equation modelling. Also, this study conducted a multigroup analysis based on product involvement, namely high involvement product and low involvement product. The results of this study indicate that the higher the quality of content and brand interactivity with consumers can increase the hedonic and utilitarian motives. But brand interactivity does not significantly influence utilitarian motives. Furthermore, this relationship strengthens consumer engagement in a brand and increases online consumer brand awareness on social media. This heightened online consumer engagement coupled with an increased online consumer brand awareness leads to an increase in the offline purchase intention. There are differences in consumer behaviour between high involvement product and low involvement product toward content quality and brand interactivity which motivate both hedonic and utilitarian motivations.

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"Penelitian ini mengidentifikasi peran sentral dari pemasaran berbentuk video review TikTok dalam mendorong intensi membeli produk kecantikan dari konten kreator. Penelitian ini fokus mengidentifikasi kualitas konten dan source credibility yang dimaksudkan untuk mendorong intensi membeli produk kecantikan di TikTok. Teori terkait influencer, source credibility theory dan information adoption model digunakan untuk memahami isu yang akan diteliti. Data yang didapat dari survei online dianalisis menggunakan metode analisis Structural equation modelling (SEM). Temuan penelitian menunjukkan bahwa source expertise, source popularity, dan source trustworthiness berpengaruh positif terhadap kualitas konten yang dihasilkan oleh konten kreator. Namun, source popularity tidak mempengaruhi intensi membeli penonton secara signifikan. Selain itu, source expertise dan source homophily secara signifikan meningkatkan intensi membeli audiens.

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This research identifies the central role of marketing in the form of TikTok video reviews in driving intentions to purchase beauty products from content creators. This research focuses on identifying content quality and source credibility which are intended to encourage intentions to purchase beauty products on TikTok. Theories related to influencers, source credibility theory and information adoption models are used to understand the issues to be researched. Data obtained from the online survey was analyzed using the Structural equation modeling (SEM) analysis method. Research findings show that source expertise, source popularity, and source trustworthiness have a positive effect on the quality of content produced by content creators. However, source popularity does not significantly influence audience purchasing intentions. In addition, source expertise and source homophily significantly increase audience purchasing intentions."