Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKPerkembangan gaya hidup premium dan konsumsi kopi telah menjadikan industri kopi berkembang mengarah kepada gaya hidup premium. Peningkatan jumlah pengguna internet, terkhususnya dengan media smartphone telah mendorong inovasi-inovasi berbasis aplikasi mobile. Dalam mengembangkan inovasi-inovasi tersebut, diperlukan penelitian terkait dengan keinginan penggunaan suatu aplikasi secara berkelanjutan. Pengetahuan mengenai faktor-faktor User Experience UX perlu dipahami juga karena penggunaan aplikasi sangat erat kaitannya terhadap kepuasan dari pengalaman penggunanya. Penelitian ini dilakukan untuk mengetahui hubungan faktor user engagement terhadap continued intention to use dari pengguna aplikasi dengan studi kasus Starbucks ID. Analisis dilakukan dengan menggunakan model user engagement dan akan diolah menggunakan metode Structural Equation Modelling SEM . Hasil penelitian menunjukkan bahwa user engagement secara langsung memengaruhi keinginan penggunaan aplikasi secara berkelanjutan, sementara functionality, information quality, dan interaction adalah faktor-faktor engagement yang secara tidak langsung memengaruhi keinginan penggunaan aplikasi secara berkelanjutan. Oleh karena itu, dapat disimpulkan bahwa pengguna aplikasi Starbucks ID berada pada tahap Early Adopters dalam menerima aplikasi tersebut.

---

ABSTRACTThe development in premium lifestyle and coffee consumption has led coffee industry to also develop to a premium lifestyle. The rise of internet users, especially with smartphones as the media, has pushed innovations based on mobile applications. To improve those innovations, a study for continued intention to use an application is needed. The knowloedge about User Experience UX factors are needed to be comperhended due to the relation between the use of the application and the satisfaction from the use of the application. This study was done to figure the relations betwen user engagement factors with the continued intention to use of the mobile application, based on Starbucks ID study case. The analysis was conducted using user engagement model and processed using Structural Equation Modelling SEM method. The result of the study shows that user engagement directly giving impact to continued intention to use an application, while functionality, information quality, and interaction are engagement factors that affect continued intention to use indirectly. Thus, it is able to be concluded that the users of Starbucks ID are in the Early Adopters phase in adopting the application."

"Penelitian ini membahas mengenai kepuasan elektronik atau e-satisfaction dan niat pelanggan untuk terus menggunakan kembali atau continued intention to reuse pengguna aplikasi layanan online food delivery menggunakan konsep TheExtended Unified Theory of Acceptance and Use of Technology atau UTAUT2 dan fitur mobile commerce. Penelitian ini melaksanakan survei kepada 474 responden dari generasi milenial yang lahir pada tahun 1980 hingga 2000 dan berdomisili di Jabodetabek (Jakarta, Bogor, Depok, Tangerang, dan Bekasi). Metode penyebaran kuesioner dilakukan secara online menggunakan Google Form dan dianalisis menggunakan Structural Equation Modelling (SEM) dengan software pengolahan data LISREL 8.51. Hasil penelitian menunjukkan bahwa dalam e-satisfaction, variabel yang terbukti signifikan mempengaruhi terdiri dari facilitating conditions, price value, hedonic motivation, online rating, dan online tracking, sementara variabel performance expectancy dan effort expectancy terbukti tidak signifikan. Dalam continued intention to reuse, variabel social influence, habit, dan e- satisfaction terbukti signifikan mempengaruhi, sementara variabel performance expectancy, effort expectancy, facilitating conditions, price value, hedonic motivation, online rating, dan online tracking terbukti tidak signifikan mempengaruhi. Lalu, e- satisfaction juga terbukti memiliki pengaruh terhadap habit.......This study investigated online food delivery application user's e- satisfaction and continued intention to reuse using variables from The Extended Unified Theory of Acceptance and Use of Technology or UTAUT2 framework and mobile commerce features. This study surveyed 474 respondents from the millennial generation born in 1980 until 2000, domicile in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The data was collected through an online questionnaire, using the Structural Equation Modelling (SEM) method with LISREL 8.51 software. The results showed that the variables which significantly influenced e-satisfaction are facilitating conditions, price value, hedonic motivation, online rating, and online tracking, meanwhile performance expectancy and effort expectancy were proven insignificant. In continued intention to reuse, the variables that significantly influenced it were social influence, habit, and e-satisfaction, while performance expectancy, effort expectancy, facilitating conditions, price value, hedonic motivation, online rating, and online tracking were proven insignificant. Also, it was proven that e- satisfaction significantly influenced habit."