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"Penelitian ini bertujuan untuk memahami bagaimana praktik sustainable supply chain management dengan pendekatan triple bottom line pada industri slow fashion dapat mempengaruhi peningkatan customer intention dalam membeli dan/atau menggunakan produk slow fashion. Pendekatan triple bottom line ini terdiri dari economic pillar, social pillar, dan environmental pillar yang menjadi tiang praktik sustainable supply chain management. Economic pillar mencerminkan manfaat ekonomis yang dihasilkan oleh praktik sustainable supply chain management, social pillar yang berarti manfaat sosial yang dihasilkan oleh praktik sustainable supply chain management, dan environmental pillar yang mencerminkan manfaat terhadap lingkungan oleh praktik sustainable supply chain management. Penelitian ini melihat signifikansi pengaruh praktik tersebut terhadap tingkat pembelian dan/atau penggunaan produk slow fashion oleh konsumen. Penelitian ini menggunakan sampel 318 responden yang pernah membeli dan/atau menggunakan produk slow fashion di Indonesia. Partial Least Squares - Structural Equation Modelling (PLS-SEM) digunakan untuk menganalisis data dalam penelitian ini. Penelitian ini membuktikan bahwa environmental pillar yang terdiri dari eco-design dan customer green management memiliki pengaruh yang signifikan terhadap customer intention produk slow fashion di Indonesia. Sementara itu, economic pillar dan social pillar, dan environmental pillar yang terdiri dari internal green management dan supplier green management tidak berpengaruh signifikan terhadap customer intention produk slow fashion di Indonesia.

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This study aims to understand how the practice of sustainable supply chain management with a triple bottom line approach in the slow fashion industry can affect the increase in customer intention to buy and/or use slow fashion products. This triple bottom line approach consists of the economic pillar, social pillar, and environmental pillar which become the pillars of sustainable supply chain management practices. This study looks at the significance of the influence of these practices on the level of purchase and/or use of slow fashion products by consumers. This study used a sample of 318 respondents who had bought and/or used slow fashion products in Indonesia. Partial Least Squares - Structural Equation Modeling (PLS-SEM) was used to analyze the data in this study. This study proves that the environmental pillar consisting of eco-design and customer green management has a significant influence on customer intention of slow fashion products in Indonesia. Meanwhile, the economic pillar and social pillar, and the environmental pillar which consists of internal green management and supplier green management have no significant effect on customer intention of slow fashion products in Indonesia."

"Jutaan pengguna internet setiap hari menjelajahi platform media sosial untuk hiburan, inspirasi, dan rekomendasi produk, dan marketer memanfaatkan kekuatan wajah yang paling dikenal di media sosial untuk promosi. Perusahaan telah lama bergantung pada Key Opinion Leader (KOL/influencer), yang memberikan pengaruh pada individu lain dengan berbagi pengalaman mereka, untuk memasarkan produk. Kategori produk yang dikaitkan dengan influencer dengan persentase paling tinggi adalah kecantikan. Kategori produk ini bergantung pada kepercayaan, citra, dan kedekatan emosional dengan konsumen. Penelitian ini mengumpulkan data primer dari survei daring dan diolah menggunakan aplikasi SPSS dan SmartPLS – SEM menggunakan data dari 328 responden. Penelitian ini bertujuan untuk meneliti secara komprehensif bagaimana influencer-follower congruence, parasocial relationships, dan credibility secara simultan memengaruhi trust, attitude toward brand, kemudian customer intention (shopping intention, intention to imitate the influencer, intention to recommend the brand). Penelitian ini menggabungkan interaksi tiga elemen kunci: influencer, brand, dan follower sebagai konsumen. Hasil dari temuan penelitian memiliki implikasi bagi brand dan influencer dalam pemasaran.

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Millions of internet users daily explore social media platforms for entertainment, inspiration, and product recommendations, and marketers leverage the power of the most recognizable faces on social media for promotion. Companies have long relied on Key Opinion Leaders (KOLs/influencers), who influence other individuals by sharing their experiences, to market products. The product category most highly associated with influencers is beauty. This product category relies heavily on trust, image, and emotional closeness with consumers. This study collected primary data from an online survey and was processed using SPSS and SmartPLS – SEM applications, utilizing data from 328 respondents. This research aims to comprehensively examine how influencer-follower congruence, parasocial relationships, and credibility simultaneously influence brand trust, attitude toward the brand, and subsequently customer intention (shopping intention, intention to imitate the influencer, intention to recommend the brand). This study integrates the interaction of three key elements: the influencer, the brand, and the follower as a consumer. The findings of this research have implications for brands and influencers in marketing."

"Penelitian dilakukan untuk mengetahui apakah variabel yang mempengaruhi customer intention to reuse online food delivery (OFD) pada saat pandemi Covid-19. Peneliti menggunakan kuesioner dengan non-probability sampling dimana persyaratan responden adalah telah menggunakan aplikasi online untuk memesan makanan dan/atau minuman dalam kurun waktu 6 bulan terakhir. Dari data 241 responden dapat diambil kesimpulan bahwa lima variabel (perceived usefulness, perceived ease of use, price saving benefits, time saving benefits, dan perceived severity) terbukti berpengaruh secara positif kecuali variabel food safety risk perception dan perceived vulnerability. Pada aplikasi Gofood dan Grabfood terdapat perbedaan variabel price saving benefit, food safety risk perception, dan customer intention to reuse OFD.

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This research was conducted to determine whether the variables that influence customer intention to reuse Online Food Delivery (OFD) during the Covid-19 pandemic. Researchers used a questionnaire with non-probability sampling that required respondent to have used an online application to order food and/or drinks within the last 6 months. From the data of 241 respondents, it can be concluded that five variables (perceived usefulness, perceived ease of use, price saving benefits, time saving benefits, and perceived severity) proved to have a positive effect, except for the food safety risk perception and perceived vulnerability variables. In Gofood and Grabfood applications, there are differences in the variables of price saving benefit, food safety risk perception, and customer intention to reuse OFD.

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