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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Yozzy Rizal Ramadhan, author
Smartphone industrial report : faktor-faktor penting pendorong pemilihan merek smartphone = Smartphone industrial report important factors that driving preference towards smartphone brands
ABSTRAK
Tesis ini menganalisis faktor-faktor penting yang mendorong pemilihan dari merek smartphone yang dilakukan dengan pendekatan stated dan derived importance. Analisis stated importance menggunakan mean score dan derived importance menggunakan analisis Jaccard Similarity Coefficient. Hasil penelitian ini adalah perbedaan demografi (jenis kelamin, pengeluaran, usia), dan usership dari suatu merek smartphone akan mempengaruhi faktor pendorong pemilihan sebuah merek...
2015
T-Pdf
UI - Tesis (Membership)  Universitas Indonesia Library
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Muhammad Saflianto, author
Important Factors in Driving Consumers Preference Towards SIM Card
ABSTRACT
This thesis analyzed important factors in driving consumer preference toward SIM card brand. To understand what factors drive SIM card brand choice, the thesis analyzed two association importances: stated importance and derived importance. While stated importance was calculated by asking consumers directly what characteristic is important to them, derived importance was calculated by using Jaccard...
2010
T 28282
UI - Tesis (Open)  Universitas Indonesia Library