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"Pertumbuhan Industri tekstil dan produk teksil (TPT) di Indonesia cukup masif namun belum memenuhi permintaan dunia karena produk tekstil yang dihasilkan dan akan dipasarkan secara mendunia belum memenuhi kriteria ekolabel yang saat ini banyak dipersyaratkan. Oleh karena itu, penelitian ini dilakukan untuk evaluasi penerapan ekolabel pada produk tekstil Indonesia khususnya yang dihasilkan dari Industri TPT X. Penelitian ini menggunakan pendekatan kuantitatif dengan metode gabungan dan melakukan analisa deskriptif serta menggunakan analisis Strength Weakness Opportunities and Threats (SWOT) untuk mengembangkan strategi. Hasil penelitian membuktikan bahwa Industri TPT X memberikan efek positif yakni mendukung peningkatan daya saing produk tekstil tetapi belum sepenuhnya menerapkan kriteria ekolabel untuk mendukung konsep keberlanjutan. Untuk mewujudkan produk tekstil yang menerapkan ekolabel dengan daya saing yang lebih besar diperlukan strategi pengembangan produk tekstil berkelanjutan yang sinergis serta optimalisasi kolaborasi antar pemangku kepentingan.

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The growth of the textile industry in Indonesia is quite massive but has not yet met world demand because the textile products produced and marketed globally do not meet the ecolabel criteria that are currently required by many. Therefore, this research was conducted to evaluate the application of ecolabelling on Indonesian textile products, especially those produced by the textile industry X. This research uses a quantitative approach with a combined method to carry out descriptive analysis and uses Strength Weakness Opportunities and Threats (SWOT) analysis to develop strategies. The results prove that the textile industry X has had a positive effect which increased the competitiveness of textile products but has not fully implemented ecolabel criteria to support sustainability. To realize textile products that apply ecolabels with greater competitiveness, a synergistic sustainable textile product development strategy is needed as optimized collaboration between stakeholders."

"This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business."