Ditemukan 2 dokumen yang sesuai dengan query
Scott, David T., author
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing-until now-is a strategic look at how lead-generation...
New York: [American Management Association, ], 2013
e20437448
eBooks Universitas Indonesia Library
Sommer, Axel, author
Covering sustainable business model transformations with the goal of improving or sustaining a firm's profitability, this book offers and analyzes illustrative examples from management practice, and proposes a general management framework for green businesses....
Berlin: Springer, 2012
e20398518
eBooks Universitas Indonesia Library
