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"Tesis ini bertujuan untuk meneliti pengaruh dari green brand image, green trust, dan green satisfaction terhadap repurchase intention pada produk IKEA. Data berasal dari 165 responden yang sebelumnya sudah membeli produk IKEA yang dianalisis menggunakan structural equation modeling (SEM). Hasil penelitan ini menunjukkan bahwa green brand image berpengaruh terhadap green trust dan green satisfaction. Green trust memiliki pengaruh terhadap repurchase intention sedangkan green satisfaction tidak berpengaruh terhadap repurchase intention pada produk IKEA. Dari hasil penelitian, peneliti menyarankan IKEA untuk tetap mempertahankan usahanya dalam membentuk green brand image, mengedukasi konsumen untuk meningkatkan kesadaran hingga merubah perilaku mereka dalam menggunakan produk-produk ramah lingkungan, melakukan kegiatan corporate social responsibility atau community development, dan meningkatkan faktorfaktor lain yang menjadi pendorong adanya repurchase intention pada konsumen terutama di Indonesia.

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This thesis aims to investigate the influence of the green brand image, green trust and satisfaction towards repurchase intention green on IKEAproducts. Data were taken from 165 respondents who had previously been purchasing IKEA products and were analyzed with structural equation modeling (SEM). The results of this research showed that green brand image influence on green trust and green satisfaction. Green trust has an influence on repurchase intention, while green satisfaction has no effect on repurchase intention in IKEAproducts.

From the results of this study, the researchers suggest IKEA to maintain its efforts in forming green brand image, to educate consumers to raise awareness to change their behavior in using the products that are environmentally friendly, conducting corporate social responsibility or community development, and improve other factors that may be driving consumer?s repurchase intention, especially in Indonesia."

"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh green perceived quality terhadap green trust melalui green satisfaction sebagai variabel perantara pada skincare organic Sariayu solusi organic di Jabodetabek. Sampel penelitian ini berjumlah 200 orang yang diambil dengan menggunakan purposive sampling. Analisa data dilakukan dengan menggunakan AMOS. Hasil penelitian menunjukkan bahwa green perceived quality memiliki pengaruh positif terhadap green trust yang diperantarai oleh green satisfaction.

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The purpose of this research is to analyze the effect of green perceived quality towards green trust with green satisfaction as an intervening variable. This research used 200 samples as a basic criteria sample for SEM, all the respondents were collected by purposive sampling methods. This research was analyzed with Structural Equation Modelling SEM with AMOS software. The result of this research presented that green perceived quality positively influenced towards green trust with green satisfaction as an intervening variable."

"Dampak negatif penggunaan plastik pada industri beauty and personal care (BPC) telah menjadi perhatian publik. Masyarakat mulai mencari alternatif yang ramah lingkungan untuk produk perawatan kulit mereka. Kecenderungan untuk memilih produk yang ramah di kalangan konsumen mendorong munculnya produk green skincare. Banyak perusahaan yang mulai memproduksi green skincare dan memasarkannya dengan iklan ramah lingkungan (green advertisement). Penelitian ini bertujuan untuk melihat pengaruh green advertisement terhadap green trust konsumen dewasa muda pada produk green skincare. Penelitian dilakukan secara eksperimental dengan desain randomized between-subjects two-group posttest only terhadap 335 partisipan WNI berusia 18—25 tahun. Peneliti memberikan perlakuan berupa dua stimulus poster green advertisement. Green trust konsumen diukur menggunakan alat ukur yang dikembangkan oleh Chen (2010). Data yang terkumpul dianalisis menggunakan metode Independent Sample T-Test untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dari perlakuan yang diberikan pada kelompok 1 (M = 26.07, SD = 2.085) berupa poster green advertisement dengan klaim ramah lingkungan terhadap green trust partisipan dibandingkan kelompok 2 (M= 14.95, SD = 7.335), t(333) = 18.799, p < 0.05 yang diberikan perlakuan berupa poster green advertisement dengan klaim ramah lingkungan yang menyesatkan (greenwashing). Perbedaan skor variabel antara kedua kelompok tergolong cukup tinggi dan dapat disimpulkan bahwa partisipan mampu mengenali poster green advertisement yang memiliki klaim ramah lingkungan sebenarnya serta menunjukkan kepercayaan ramah lingkungan yang rendah pada poster green advertisement yang memiliki klaim ramah lingkungan menyesatkan (greenwashing).

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The negative impact of plastic use on the beauty and personal care (BPC) industry has become a public concern. People are starting to look for eco-friendly alternatives for their skincare products. The tendency to choose products that are friendly among consumers encourages the emergence of green skincare products. Many companies have started producing green skincare and marketing it with green advertisements. This study aims to see the effect of green advertisement on the green trust of young adult consumers in green skincare products. The study was conducted experimentally with a randomized between-subjects two-group posttest design only on 335 Indonesian citizen participants aged 18—25 years. The researcher gave treatment in the form of two stimulus green advertisement posters. Consumer green trust is measured using a measuring instrument developed by Chen (2010). The collected data were analyzed using the Independent Sample T-Test method to test the hypothesis. The results showed that there was a significant effect of the treatment given to group 1 (M = 26.07, SD = 2.085) in the form of green advertisement posters with environmentally friendly claims on participant green trust compared to group 2 (M = 14.95, SD = 7.335), t (333) = 18,799, p <0.05 which was given treatment in the form of green advertisement posters with misleading greenwashing claims. The difference in variable scores between the two groups was quite high and it can be concluded that participants were able to recognize green advertisement posters that had actual environmentally friendly claims and showed low green trust on green advertisement posters that had misleading environmentally friendly claims (greenwashing)."

"Green perceived value, green satisfaction, dan green trust diterapkan dengan maksud agar tercapainya green loyalty dari pelanggan, sehingga pelanggan terus berkeinginan untuk melakukan pembelian ulang suatu produk. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh green perceived value, green satisfaction, dan green trust terhadap green loyalty pada konsumen The Body Shop di Jakarta. Sampel penelitian ini berjumlah 150 responden yang diambil dengan menggunakan purposive sampling. Analisa data dilakukan dengan menggunakan AMOS. Hasil penelitian ini menujukkan green perceived value, green satisfaction, dan green trust memiliki pengaruh langsung terhadap green loyalty. Hasil lain menunjukkan green perceived value memiliki pengaruh langsung baik terhadap green satisfaction dan green trust. Dalam penelitian ini green satisfaction tidak memiliki pengaruh dengan green trust. Variabel yang paling berpengaruh terhadap green loyalty adalah variabel green trust.

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Green perceived value, green satisfaction, and green trust are applied in order to achieve green loyalty from customers, so that customers continue to wish to repurchase a product. The objective of this research is to analyze the effect of green perceived value, green satisfaction, and green trust on green loyalty to consumers of The Body Shop in Jakarta. The sample of this study amounted to 150 respondents taken using purposive sampling. Data analysis is done using AMOS. The results of this research show that green perceived value, green satisfaction, and green trust have a direct influence on green loyalty. Other results show that green perceived value has a direct effect on green satisfaction and green trust. In this research green satisfaction has no influence with green trust. The most influential variable on green loyalty is the green trust variable."

"Agama Islam telah mengajarkan umatnya untuk memerhatikan keadaan sesama, termasuk lingkungan. Semakin tinggi dan beragamnya permasalahan lingkungan membuat perspektif konsumen terkait kegiatan konsumsi menjadi berbeda. Hal ini mengubah konsumen untuk memiliki perilaku yang sadar lingkungan. Tujuan penelitian ini adalah untuk menganalisis faktor penentu perilaku eco-conscious konsumen muslim Indonesia dengan menggunakan Theory of Planned Behavior serta menganalisis teori yang telah terbukti untuk menyelidiki apakah attitude toward green products, subjective norm, dan perceived behavioral control dapat mendorong eco-conscious behavior konsumen muslim di Indonesia dengan menggabungkan intrinsic religious orientation, green trust, dan environmental concern sebagai variabel tambahan. Kemudian, penelitian ini juga menganalisis pengaruh variabel intrinsic religious orientation, green trust, dan environmental concern secara langsung terhadap eco-conscious behavior konsumen muslim dan menganalisis efek moderasi intrinsic religious orientation pada hubungan green trust terhadap attitude toward green products. Analisis yang digunakan pada penelitian ini adalah Partial Least Square-Structural Equation Modelling (PLS-SEM) dengan menggunakan perangkat lunak SmartPLS untuk menganalisis faktor-faktor apa saja yang mendukung perilaku eco-conscious konsumen muslim Indonesia. Hasil penelitian menunjukkan bahwa intrinsic religious orientation memengaruhi eco-conscious behavior konsumen muslim di Indonesia baik secara langsung ataupun secara tidak langsung melalui mediasi attitude toward green products. Begitupula dengan environmental concern yang memengaruhi eco-conscious behavior konsumen muslim di Indonesia baik secara langsung ataupun secara tidak langsung melalui mediasi subjective norm dan perceived behavioral control. Sedangkan, green trust hanya memengaruhi eco-conscious behavior konsumen muslim di Indonesia apabila melalui mediasi attitude toward green products dan tidak memiliki pengaruh secara langsung. Hasil penelitian juga menunjukkan bahwa tidak ditemukannya efek moderasi intrinsic religious orientation pada hubungan green trust terhadap attitude toward green products.

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Islam has taught its followers to be mindful of others, including to the environment. The increasing and more diverse environmental problems can change the consumer's perspective towards consumption. This shapes consumers to have ecologically conscious behavior. The purpose of this study is to analyze the determinants of eco-conscious behavior of Indonesian Muslim consumers by using the Theory of Planned Behavior, and also analyze a theory that has been proven to investigate whether attitude toward green products, subjective norms, and perceived behavioral control can encourage eco-conscious consumer behaviour for Indonesian Muslim consumers with several additional variables, namely intrinsic religious orientation, green trust, and environmental concern. This study also analyze the influence of intrinsic religious orientation, green trust, and environmental concern to eco-conscious behavior of Indonesian Muslim directly, and moderating effect of intrinsic religious orientation on the relationship of green trust to attitude toward green products. The analysis used for this research is Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPLS software to analyze any factors that support the eco-conscious behavior of Indonesian Muslim consumers. The result showed that intrinsic religious orientation influence eco-conscious behavior of Indonesian Muslim directly and indirectly through attitude toward green products as mediator. It same goes with environmental concern that influence eco-conscious behavior of Indonesian Muslim directly and indirectly through subjective norm and perceived behavioral control as mediator. However, green trust influence eco-conscious behavior of Indonesian Muslim directly only and there was no mediator effect through attitude toward green products. The result also showed that there was no moderating effect of intrinsic religious orientation on the relationship of green trust to attitude toward green products."