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"Pasar halal global telah tumbuh menjadi industri yang menjanjikan dalam perdagangan internasional. Pertumbuhan permintaan pada industri ini terus mengalami peningkatan dari tahun ke tahun. Berdasarkan The State of the Global Islamic Economy Report, tingkat konsumsi produk halal pada tahun 2017 sebesar $2 triliun dan terus mengalami pertumbuhan yang mencapai $2.30 triliun pada tahun 2020. Tingginya permintaan produk halal menyebabkan munculnya banyak lembaga sertifikasi halal di berbagai negara. Akan tetapi, standar halal internasional yang sudah ada belum diakuinya secara penuh sebagai satu standar halal global oleh seluruh negara anggota OKI. Perbedaan standar halal yang ditetapkan oleh berbagai negara menyebabkan munculnya hambatan pada perdagangan. Oleh karena itu, perlu dilakukan standardisasi dan harmonisasi standar halal secara global untuk dapat menghilangkan hambatan teknis perdagangan secara tidak langsung. Standards and Metrology Institute for Islamic Countries (SMIIC) merupakan lembaga yang berafiliasi dengan negara Organisasi Kerjasama Islam (OKI) memiliki tujuan utama agar produk halal dapat bergerak secara bebas di berbagai negara secara global. Oleh karena itu, penelitian ini bertujuan untuk menganalisis dampak standardisasi halal yang dilakukan oleh SMIIC terhadap perdagangan pada negara OKI. Metode yang digunakan pada penelitian ini adalah menggabungkan antara metode kuantitatif dan kualitatif (mix method). Metode kuantitatif yang digunakan pada penelitian ini adalah Poisson Pseudo-Maximum Likelihood (PPML). Sedangkan pada metode kualitatif dilakukan dengan cara melakukan wawancara bersama dengan lembaga-lembaga terkait untuk memvalidasi temuan pada metode kuantitatif. Penelitian ini menemukan bahwa dengan adanya standardisasi standar halal global yang dilakukan oleh SMIIC dapat mendorong perdagangan produk halal antar negara OKI.

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The global halal market has grown into a promising industry in international trade. Demand growth in this industry continues to increase from year to year. Based on The State of the Global Islamic Economy Report, the consumption level of halal products in 2017 was $2 trillion and continues to experience growth reaching $2.30 trillion in 2020. The high demand for halal products has led to many halal certification bodies in various countries. However, the existing international halal standards have not been fully recognized as global halal standards by all OIC member countries. Differences in halal standards set by various countries cause trade barriers. Therefore, it is necessary to harmonize halal standards globally to be able to eliminate technical barriers to trade indirectly. The Standards and Metrology Institute for Islamic Countries (SMIIC) is affiliated with the Organization of Islamic Cooperation (OIC), whose main goal is that halal products can move freely globally. Therefore, this study aims to analyze the impact of the harmonization of halal standards carried out by SMIIC on trade in the OIC countries. The method used in this research is to combine quantitative and qualitative methods (mix method). The quantitative method used in this study is the Poisson Pseudo-Maximum Likelihood (PPML). Meanwhile, the qualitative method is carried out by conducting in depth interviews with related institutions to validate the findings of the quantitative method. This study found that the standardization and harmonization of global halal standards carried out by SMIIC can encourage the trade of halal products between OIC countries."

"Halal standards and certification continue to pose challenges for Islamic marketing. Resolving this is critical for the sector. This study uses the critical literature review (CLR) and systematic literature review (SLR) approaches by reviewing 76 published articles from Scopus-indexed journals between the years 2012 and 2023. Further, it analyses qualitative Quranic verses and content through the use of Stakeholder Theory (ST) and the ATLAS.ti qualitative data analysis software. Findings show that challenges facing halal standards and certification comprise heterogeneity, questionable raw materials, unethical practices, poor understanding of Islamic theology, communication gaps, acceptance variability, human resource management problems, supply chain obstacles, and improper Islamic marketing orientation. In addition to these common challenges, marketing problems, and poor brand positioning decisively hinder the growth potential of the halal industry. Importantly, the qualitative Quranic verses must satisfy Islamic scholars, certification boards, producers, halal marketers, and researchers to resolve the halal standards and certification-based challenges. All stakeholders must comprehend the insights arising from the general and special challenges facing the halal industry to synthesize the relevant and prescriptive Quranic verses as strategic tools. Stakeholders must further ponder future challenges regarding standards and certification on halal price, place, and promotion since current certification only focuses on products."