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Hasil Pencarian

Ditemukan 3 dokumen yang sesuai dengan query
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Fadilla Madani Istyabudi, author
Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers
The emergence of digitalization shapes another marketing tool using social media as one of the most prominent marketing campaigns, especially in the fashion industry. This is also contributed by social media influencers who are acting like celebrities in their respective social media platforms. As social media is dominated by Generation...
Depok: Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Rahma Mufida Widya Daniswara, author
Dari personal branding ke influencer: analisis fashion blogger Diana Rikasari = From personal branding to influencer: analysis of fashion blogger Diana Rikasari
ABSTRAK
Untuk membedakan seseorang dengan yang lainnya diperlukan sebuah personal branding. Fashion blogger, Diana Rikasari, merupakan seseorang yang dikenal dengan gaya quirky, warna warni, lucu, dan unik sebagai ciri khas kuatnya. Berawal dari membangun personal branding melalui blog, Diana kemudian menjadi influencer dan memperluas jangkauannya melalui Instagram. Tulisan ini menganalisis mengenai ciri khas yang...
2018
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UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Rizky Maulidina Devaniputeri, author
Analisis Motivasi Mengikuti Beauty Influencer dan Hubungannya dengan Identifikasi dan Perilaku Membeli: Studi Generasi Z dan Y = Analysis of Motivations for Following Beauty Influencers and Their Relationship to Identification and Buying Behavior: Study of Generation Z and Y
Social media is continuously being one of the main sources of communication and information. With this, there is an increasing rise in social influencers, which leads to the existence of social influencer marketing as a channel to advertise products and for brands to promote their products. The goal of this...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library