Ditemukan 1 dokumen yang sesuai dengan query
Harryadin Mahardika, author
The form of initial experience with mobile application determines consumers likelihood to adopt it. This paper examines the effects of two forms of experience (direct versus indirect) toward the formation of consumers behavioral intentions (versus behavioral expectations) to adopt mobile applications. A direct experience induces concrete mental process that underlies...
Depok: Universitas Indonesia, 2012
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library
