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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Naila Dian Chaerunnisa, author
Penggunaan Marketing Influencer sebagai bentuk Customer Relationship Marketing: Kasus Kampanye Marketing Garuda Indonesia di Masa COVID-19 = The Use of Influencer Marketing as a Form of Customer Relationship Marketing : The Case of Garuda Indonesia's Marketing Campaign during COVID-19
This paper focuses on Garuda Indonesia, in broadening its business position to be a leading airline representing Indonesia's culture and tourism industry during a pandemic, which led Garuda to maintain its brand relevancy by developing a campaign called “BecauseYouMatter” by collaborating with local influencers. Past research shows trust is the...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
MK-pdf
UI - Tugas Akhir  Universitas Indonesia Library