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"ABSTRAKMembuat rencana pemasaran dalam membangun bisnis sangatlah penting agar pemilik usaha dapat membangun produk dan servis yang memenuhi kebutuhan dari target pasar. Tesis ini membahas tentang perencanaan yang dibutuhkan dalam membangun situs web bernama SportMate yang merupakan situs web untuk pemesanan tempat berolah raga di kota Melbourne. Strategi pemasaran untuk SportMate dibutuhkan agar situs web SportMate dapat memenuhi kebutuhan dari target pasar. Tesis ini menggunakan analisis marketing seperti Porters five forces, analisis kompetitif, SWOT analisis, kekuatan dan kelemahan objektif, segmentasi pasar, strategi penempatan, dan strategi marketing di situs web untuk membangun rencana pemasaran untuk SportMate.

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ABSTRACT

Creating a marketing plan in building a business is very important so business owners can build products and services that meet the needs of the target market. This thesis discusses the planning needed in building a website called SportMate which is a website for booking sports venues in the city of Melbourne. A marketing strategy for SportMate is needed so that the SportMate website can meet the needs of the target market. This thesis uses marketing analysis such as Porters five forces, competitive analysis, SWOT analysis, objective strengths and weaknesses, market segmentation, positioning strategies, and marketing strategies on the website to develop marketing plan for SportMate."

"In Philippine historiography, there has been a tendency to either classify political movements using rigid, positivist, and “elite” categories or to challenge such definitions by arguing for a certain almost universally “indigenous” Filipino character. In contrast, the current study proposes to use computer tools and corpus linguistic techniques to balance the recognition of both continuity and dynamism, as well as sameness and difference, between movements. More specifically, the study uses a Keyword in Context (KWIC) analysis to compare the writings of the Sakdalistas and the Communists, two of the largest mass movements in early 20th-century Philippines. The keyword analysis reveals, on the one hand, distinct discursive features in the writings of the two groups, with the Sakdalistas deploying a language that is more concerned with morality and the Communists deploying a more economistic tongue. On the other hand, a closer examination of these keywords in context also reveals a shared critique of imperialism and its connections to capital, as well as the common presence of two discourses in tension: a discourse of inclusive nationalism and a discourse of division among the people. In other words, the comparative keyword analysis shows that the Sakdalistas and the Communists had distinct political characteristics while also oscillating between similar languages and arguments on the nature of colonial Philippines. The identification of these patterns may contribute to a more nuanced and empirical understanding of the complexity of social movements in both the Philippines and Southeast Asia in general."