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"[Dalam era knowledge-intensive economy, knowledge dipandang sebagai sumber dari competitive advantage 4W Asuransi Astra untuk mengembangkan layananlayanan agar unggul dari kompetitornya. Faktor kunci pengelolaan knowledge adalah knowledge sharing. 4W Asuransi Astra mengadopsi knowledge sharing strategy person to person; perilaku yang diharapkan muncul disebut knowledgepersonalization. Penelitian ini menggunakan metode gabungan kuantitatif dan kualitatif, dimana respodennya adalah analis 4W Asuransi Astra. Dilakukan pengumpulan data melalui kuesioner dan wawancara yang disusun berdasarkan theory of planned behavior dari Ajzen (1991). Ditemukan faktor-faktor yang mempengaruhi munculnya perilaku knowledge personalization pada analis, yaitu attitude, subjective norms, dan perceived behavioral control, selain itu ditemukan juga faktor lain yaitu trust. Berdasarkan hasil tersebut dirancang intervensi technostructural yaitu perubahan work design berdasarkan konsep hypertext organization, intervensi human process dengan cara komunikasi top down kepada middle management, dan intervensi human resource management berupa trust building pada analis 4W Asuransi Astra.;In the knowledge-intensive economy era, knowledge is seen as a source of competitive advantage for 4W Asuransi Astra to develop its services to be superior to its competitor. The key factor of knowledge management is knowledge sharing. 4W Asuransi Astra adopted knowledge sharing strategy person to personfor its employees, the expected behavior to appear is called knowledgepersonalization. This research combines the quantitative and qualitative method; analysts of 4W Asuransi Astra are the respondents of this research. Data were collected through questionnaire and interviews based on Theory of Planned Behavior (Ajzen, 1991). The research found that the factors influencing knowledge personalization behavior on analysts are attitude, subjective norms, and perceived behavioral control, other factor that was also found was trust. Based on these findings, technostructural (work design based on hypertextorganization), human process (top down communication to middle management), and human resource management (trust building among analyst) intervention were designed., In the knowledge-intensive economy era, knowledge is seen as a source ofcompetitive advantage for 4W Asuransi Astra to develop its services to besuperior to its competitor. The key factor of knowledge management is knowledgesharing. 4W Asuransi Astra adopted knowledge sharing strategy person to personfor its employees, the expected behavior to appear is called knowledgepersonalization. This research combines the quantitative and qualitative method;analysts of 4W Asuransi Astra are the respondents of this research. Data werecollected through questionnaire and interviews based on Theory of PlannedBehavior (Ajzen, 1991). The research found that the factors influencingknowledge personalization behavior on analysts are attitude, subjective norms,and perceived behavioral control, other factor that was also found was trust.Based on these findings, technostructural (work design based on hypertextorganization), human process (top down communication to middle management),and human resource management (trust building among analyst) interventionwere designed.]"

"Penelitian ini bertujuan untuk mengetahui pengaruh Platform Interactivity, Platform Information Quality, Knowledge Rareness, Knowledge Personalization, Knowledge Contributor Professionalism, dan Knowledge Contributor Charisma terhadap Perceived Value dan Repurchase Intention dengan Peran Mediasi Satisfaction Pada PenggunaOnline Paid Knowledge. Penelitian ini menguji 200 data yang diperoleh dari pengguna produk online paid knowledge di Indonesia. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif, dengan teknik sampling non-probability purposive sampling. Pengolahan data penelitian ini menggunakan metode Structural Equation Modelling Partial Least Square (SEM-PLS) dengan menggunakan aplikasi SMART PLS 3. Hasil penelitian ini menunjukan bahwa adanya hubungan positif antara Platform Information Quality, Knowledge Rareness, Knowledge Personalization, Knowledge Contributor Professionalism, dan Knowledge Contributor Charisma terhadap Perceived Value. Namun, tidak ada pengaruh yang signifikan pada Platform Interactivity terhadap Perceived Value. Perceived Value juga ditemukan memiliki pengaruh hubungan positif terhadap Repurchase Intention dan Satisfaction. Sedangkan, Satisfaction juga memiliki pengaruh hubungan positif terhadap Repurchase Intention, serta Satisfaction terbukti memediasi Perceived Value dan Repurchase Intention.

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This study aims to determine the effect of Platform Interactivity, Quality of Platform Information, Scarcity of Knowledge, Personalization of Knowledge, Professionalism of Knowledge Contributors, and Charisma of Knowledge Contributors on Perceived Value and Repurchase Intention with the Mediation Role of Satisfaction in Online Paid Knowledge Users. This study examines 200 data obtained from users of online paid knowledge products in Indonesia. This research is a descriptive research with a quantitative approach, using a non-probability purposive sampling technique. The processing of this research data uses the Structural Equation Modeling Partial Least Square (SEM-PLS) method using the SMART PLS 3 application. The results of this study indicate that there is a positive relationship between Platform Information Quality, Knowledge Rareness, Knowledge Personalization, Knowledge Contributor Professionalism, and Knowledge Contributor Charisma to Perceived Value. However, there is no significant effect on Platform Interactivity on Perceived Value. Perceived Value was also found to have a positive relationship with Repurchase Intention and Satisfaction. Meanwhile, Satisfaction also has a positive relationship with Repurchase Intention, and Satisfaction is proven to mediate Perceived Value and Repurchase Intention."