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"ABSTRAKStudi ini akan mengulas bagaimana penalaran asosiatif memungkinkan diskursus kebudayaan Indonesia bergulir dan membingkai para pelakunya dalam satu proyek kehidupan sosial bersama. Penalaran asosiatif, sejauh beberapa kajian antropologi terdahulu memperlihatkan, dikonseptualisasi sebagai fitur cara berpikir masyarakat primitif yang cacat dalam menangkap realitas khususnya ketika dibandingkan dengan modus berpikir modern yang saintifik. Telusur-telusur antropologis lainnya terhadap bentuk rasionalitas yang berbeda dari rasionalitas yang identik dengan masyarakat Barat cenderung mengabaikan konseptualisasi ini dan lebih berfokus memperlihatkan bagaimana penalaran liyan yang dikajinya juga logis dan masuk akal. Namun, penulis melihat konsep penalaran yang juga galib dianggap tak menaati prinsip kemasukakalan ini mempunyai faedah justru memungkinkan hubungan sosial yang ekstensif terselenggara, dan ini terlihat dari bagaimana tubuh pengetahuan diskursus kebudayaan Indonesia yang metaforis memungkinkan para pelaku yang tak sulit dikatakan bagian dari kehidupan modern sekalipun membayangkan keterlibatan dirinya dalam diskursus ini. Dibayangkan sebagai watak dari sebuah bangsa, kebudayaan senantiasa memperoleh tempat sebagai topik yang urgen karena dianggap variabel yang tak bisa tidak diperhitungkan bila bangsa bersangkutan ingin menaja diri menjadi bangsa yang unggul, betapapun dalam praktiknya kita tak bisa mempertanggungjawabkan adanya entitas empiris kebudayaan Indonesia. Kapasitas analogi antropomorfistis kebudayaan yang membuat para pelaku secara imajiner merasa berada dalam kompetisi konstan dengan entitas kebangsaan lainnya, dalam praktiknya, jauh lebih berarti untuk menggerakkan mereka sebagai kolektivitas alih-alih plausabilitasnya.

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ABSTRACT

This study will examine the way associative reasoning enacting the discourse of Indonesian culture and involving the actors in a common social life project. Associative reasoning, in numbers of past anthropological studies, was commonly conceptualized as primitive society?s mode of false thinking which is unable to perceive objective reality especially when it came under comparison with modern scientific reasoning. The more recent anthropological studies on different form of rationalities compared to the Western one tend to dismiss this conceptualization and took more interest in showing how the other mode of reasoning is also logical and making sense in its own term. I, however, thought that the mode of thinking which disregard the rule of coherence is essential in enabling extensive social relationship, and this case is being shown by how the discourse of Indonesian culture make it possible for its actors to imagine his or her involvement in the discursive community. Imagined as the character of a nation, culture is always having a central place in common conversations due to it being considered as inseparable aspect for a nation which strives to be greater than the other, even though, in practice, I suspect, we could never prove the empirical presence of Indonesian culture. This anthropomorphist analogy of culture, which imaginarily providing the actors with a sensation of being in a constant competition with other national communities, in practice, is a far more important capacity in mobilizing people as a collectivity rather than its plausibility;This study will examine the way associative reasoning enacting the discourse of Indonesian culture and involving the actors in a common social life project. Associative reasoning, in numbers of past anthropological studies, was commonly conceptualized as primitive society?s mode of false thinking which is unable to perceive objective reality especially when it came under comparison with modern scientific reasoning. The more recent anthropological studies on different form of rationalities compared to the Western one tend to dismiss this conceptualization and took more interest in showing how the other mode of reasoning is also logical and making sense in its own term. I, however, thought that the mode of thinking which disregard the rule of coherence is essential in enabling extensive social relationship, and this case is being shown by how the discourse of Indonesian culture make it possible for its actors to imagine his or her involvement in the discursive community. Imagined as the character of a nation, culture is always having a central place in common conversations due to it being considered as inseparable aspect for a nation which strives to be greater than the other, even though, in practice, I suspect, we could never prove the empirical presence of Indonesian culture. This anthropomorphist analogy of culture, which imaginarily providing the actors with a sensation of being in a constant competition with other national communities, in practice, is a far more important capacity in mobilizing people as a collectivity rather than its plausibility."

"Penelitian ini membahas konstruksi sosial komunitas daring penggemar Feel Koplo. Riset kualitatif ini menggunakan studi kasus Meledax Jakarta selaku kelompok daring penggemar Feel Koplo, yaitu joki disket yang menggubah musik arus utama dengan aransemen musik dangdut koplo. Dalam penelitian ini, penulis menggali bentuk kolektivitas penggemar budaya remix yang muncul di ruang digital, serta identitas yang terbentuk melalui media yang digunakan untuk memahami konstruksi sosial yang terbangun melalui komunitas daring. Berdasarkan wawancara mendalam dengan tujuh narasumber, hasil penelitian menunjukkan bahwa anggota Meledax Jakarta mengidentifikasi diri sebagai pekerja prekariat yang mengalami ketidakpastian yang tinggi karena kasualisasi ketenagakerjaan. Mereka berkumpul karena adanya relevansi kesukaan terhadap dangdut koplo gubahan dan rasa sepenanggungan. Ruang digital mempermudah kolektivitas antar anggota untuk berinteraksi satu sama lain. Sehingga identitas pekerja prekariat anggota Meledax Jakarta merupakan hasil dari konstruksi yang terbangun melalui kolektivitas di ruang digital.

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This study discusses social construct of Feel Koplo online community. This qualitative research uses a case study of Meledax Jakarta as an online group of Feel Koplo fans, well known as a DJ who compose mainstream music with dangdut koplo arrangements. This study want to dig deeper the form of social construction built through online communities by explore their collectivity and their social identity. Based on in-depth interviews with seven informants, the results of the study showed that Meledax Jakarta members were among the precariate workers who experienced high uncertainty due to the casualization of labor. They gathered because they have relevance and feeling on the same boat. Digital space facilitates the collectivity of members to interact so that construction of precariate workers social identity is formed.

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"Konsep individualitas dan kolektivitas telah lama menjadi bahan perdebatan para ilmuwan sosial. Umumnya mereka berasumsi jika tindakan-tindakan individual dan kolektif tidaklah dapat berdiri sendiri-sendiri, sebab pada dasarnya dua hal tersebut akan selalu ada dalam ketegangan-ketegangan yang muncul dari interaksi manusia itu sendiri. Namun asumsi-asumsi ini hampir semuanya berangkat dari studi terhadap masyarakat tradisional yang sebenarnya telah terikat secara struktur dan kultur atau paling tidak berada dalam suatu ruang bersama seperti kampung atau wilayah yang tentunya telah memiliki standar tersendiri sebagai masyarakat kolektif. Tentu saja jika studinya diubah pada masyarakat virtual yang tidak terikat secara struktur dan spasial seperti pada ruang sosial yang tercipta melalui game online yang memiliki banyak kompleksitas, maka relevansinya bisa saja akan berubah. Penelitian ini menggunakan metode etnografi virtual bertujuan untuk memahami pengetahuan, nilai serta perilaku para pemain game PUBG Mobile ketika mereka berada di dalam permainan maupun ketika menemukan dirinya berada dalam komunitas yang terbentuk oleh ekosistem game itu sendiri. Hasil penelitian menunjukkan bahwa para pemain game PUBG Mobile justru tidak terikat oleh alur permainan (gameplay) yang diusung oleh platform. Dalam ruang interaksi yang kompleks, para pemain justru selalu berada pada situasi antara menjadi individual ataupun menjadi kolektif. Hal ini tidak terlepas dari bagaimana mereka dibentuk oleh komunitas atau ekosistem game itu sendiri, seperti tren-tren yang dipopulerkan oleh para streamer dan Youtuber yang meningkatkan nilai prestise item-item seperti skin, outfit, skill, kill, rank dan tier yang mengarah pada penguatan unsur individualitas. Hal inilah yang mengarahkan pemain untuk kemudian menempatkan kolektivitas sebagai sarana pemenuhan segala tujuan individualnya. Tidak sedikit kasus di mana pemain juga menampilkan individualitasnya justru di dalam permainan yang semestinya dimainkan secara kolektif. Dinamika hubungan antar pemain game PUBG Mobile tersebut, pada dasarnya menunjukkan bahwa manusia ternyata akan selalu hidup dalam ketegangan antara menjadi individual (otonom) dan juga kolektif (related).

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The concepts of individuality and collectivity have long been the subject of debate by social scientists. Generally, they assume that individual and collective actions cannot stand alone, because basically, these two things will always exist in tensions that arise from human interaction itself. However, almost all of these assumptions came from the study of traditional communities that are actually bound structurally and culturally or at least exist in a common space such as a village or an area which of course has its own standard as a collective society. Of course, if the study were to be changed in a virtual society that was not bound structurally and spatially as in the social spaces created through online games that have a lot of complexity, then their relevance might change. This study uses a virtual ethnographic method that aims to understand the knowledge, values , and behavior of PUBG Mobile game players when they are in the game or when they find themselves in a community formed by the game ecosystem itself. The results show that PUBG Mobile game players are not bound by the gameplay carried out by the platform. In a complex space of interaction, the players are always in a situation between being an individual or being a collective. This is inseparable from how they are formed by the community or the game ecosystem itself, such as trends popularized by streamers and YouTubers that increase the prestige value of items such as skins, outfits, skills, kills, ranks, and tiers that lead to strengthening individuality. This is what directs players to then place collectivity as a means of fulfilling all their individual goals. There are not a few cases where players also display their individuality in games that should be played collectively. The dynamics of the relationship between PUBG Mobile game players basically shows that humans will always live in the tension between being individual (autonomous) and also collective (related)."