Ditemukan 4 dokumen yang sesuai dengan query
Fisher, Patricia H., author
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start...
Chicago: [American Library association, American Library association], 2006
e20435813
eBooks Universitas Indonesia Library
Doucett, Elisabeth, author
rom McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company...
Chicago: [American Management Association, ], 2008
e20437532
eBooks Universitas Indonesia Library
Siess, Judith A., author
Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and...
Chicago: [American Library association, American Library association], 2003
e20436241
eBooks Universitas Indonesia Library
Aprilia Mardiastuti, author
ABSTRACT
Menghadapi era industri 4.0, Perpustakaan UGM memanfaatkan media viral untuk memasarkan produk dan
layanannya. Tujuan penelitian adalah untuk mengetahui pemanfaatan media viral untuk memasarkan produk dan
layanan Perpustakaan Universitas Gadjah Mada, serta memberikan usulan pengembangannya di masa depan. Penelitian
yang dilakukan berjenis deskriptif kualitatif dengan metode pengumpulan data berupa wawancara kepada 8 orang
informan...
Jakarta: Perpustakaan Nasional RI, 2019
020 PUS 26:3 (2019)
Artikel Jurnal Universitas Indonesia Library
