Hasil Pencarian  ::  Simpan CSV :: Kembali

"Disertasi ini berusaha mengungkapkan terjadinya komodifikasi pekerja media wartawan dalam industri media massa di era konvergensi. Peneliti mengembangkan kerangka pemikiran dari teori ekonomi politik komunikasi, yang pintu masuk pertamanya adalah komodifikasi. Penelitian ini menggunakan paradigma kritis dengan pendekatan kualitatif dan metode studi kasus. Penelitian ini mengungkapkan bahwa pertumbuhan Tempo dari sebuah majalah menjadi konglomerasi merupakan akumulasi kapital sesuai dengan tujuan kapitalis. Tempo terus mengembangkan bisnis dan inovasi untuk beradaptasi dengan perkembangan industri media serta teknologi media baru, termasuk dengan penerapan konvergensi media dan konvergensi redaksi. Dalam pelipatgandaan kapital dan pelaksanakan konvergensi redaksi itu terjadi komodifikasi pekerja wartawan lewat penambahan jam kerja, upah rendah, kejar target, tugas ganda, kewajiban permasaran dan adaptasi. Bentuk komodifikasi yang terjadi adalah eksploitasi tubuh, eksploitasi ekonomi, eksploitasi waktu luang, dan eksploitasi kemampuan. Wartawan menerima eksploitasi itu sebagai kewajaran bagi profesinya karena adanya proses mistifikasi, alienasi, naturalisasi, dan reifikasi.

---

This dissertation seeks to reveal the occurrence of commodification of media workers journalists in media industry in the convergence age. The researcher developed a framework of political economic of communication theory, whose first entrance is commodification. This research uses a critical paradigm with qualitative approach and case study method. This study reveals that the growth of Tempo from a magazine into a conglomeration is an accumulation of capital in accordance with capitalist objectives. Tempo continues to develop business and innovation to adapt the development of media industry and new media technology, including with the application of media convergence dan editorial convergence. In the multiplication of capital and the execution of editorial convergence, there is a commodification of workers journalists through the addition of working hours, low wages, pursuit of targets, double duties, marketing obligation and adaptation. The forms of commodification that occur are exploitation of the body, economic exploitation, leisure exploitation, and exploitation of ability. Journalists accept the exploitation as fairness for the profession because of the process of mystification, alienation, naturalization, and reification."

"[ABSTRAKTesis ini bertujuan mengungkap dampak kapitalisme baru terhadap jurnalismeonline. Kapitalisme baru dibangun dengan logika jangka pendek, yaitu prosesharus berlangsung dengan cepat untuk mendapatkan keuntungan. Penelitian inimenggunakan paradigma kritis dan studi kasus sebagai strategi penelitiannya.Data dikumpulkan melalui wawancara, observasi, dan analisis berita. Metodeanalisis data, yaitu logika jangka pendek milik Richard Sennett. Determinasiteknologi mendorong perusahaan terus berubah sehingga memunculkanketidakgunaan dan politik konsumsi yang menempatkan berita sebagai komoditas.Jurnalisme jangka pendek ditandai dengan berita ringkas, stripping, sensasional,berbagi konten, topik terhangat, dan viewers. Logika jangka pendekmengembalikan jurnalisme kuning ke media baru dan mengeksploitasi wartawan.

---

ABSTRACTThis thesis aims to reveal the impact of new capitalism on online journalism. Thenew capitalism emphasis on short-term thinking. The process must be fast andquick to gain profit for the company. This research uses a critical paradigm andcase studies as a research strategy. Data are collected through interviews,observation, and content analysis. The method of data analysis is RichardSennett’s short-term thinking. Technological determination pushes mediacompany to keep change. This process led to the uselessness and politicalconsumption that put news become commodity. Short-term thinking onjournalism characterized by concise news, stripping, sensational, sharing content,hot topic, and viewers. Short-term thinking brought yellow journalism to newmedia and exploit journalists, This thesis aims to reveal the impact of new capitalism on online journalism. Thenew capitalism emphasis on short-term thinking. The process must be fast andquick to gain profit for the company. This research uses a critical paradigm andcase studies as a research strategy. Data are collected through interviews,observation, and content analysis. The method of data analysis is RichardSennett’s short-term thinking. Technological determination pushes mediacompany to keep change. This process led to the uselessness and politicalconsumption that put news become commodity. Short-term thinking onjournalism characterized by concise news, stripping, sensational, sharing content,hot topic, and viewers. Short-term thinking brought yellow journalism to newmedia and exploit journalists]"