Wipperfurth, Alex, author
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing...
Jakarta: Gramedia Pustaka Utama, 2006
658.8 Wip b
Buku Teks Universitas Indonesia Library
