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Abstrak :
The success or failure of even the best designed training intervention is often determined by how well it is marketed to your client base. This issue focuses on the techniques and strategies to help training and development professionals become better marketers of their products and services. This issue adapts the traditional ADDIE model to explain the process in six steps, beginning with a needs and situation analysis and continuing through strategy, promotion, production, distribution, and evaluation.

Abstrak :
Penelitian ini bertujuan untuk mengetahui pengaruh dari aspek iklim psikologis (baik secara bersama-sama maupun mandiri) terhadap motivasi berprestasi karyawan Sales dan Marketing pada perusahaan yang bergerak dalam bidang jasa telekomunikasi dan internet. Penelitian ini diikuti oleh 158 responden dengan rentang usia 25 - 55 tahun, yang tersebar di dalam dua divisi, yaitu divisi Retail dan divisi Enterprise. Peneliti menggunakan delapan aspek iklim psikologis yang dikemukakan oleh Koys dan DeCotiis: support, cohession, fairness, trust, recognition, pressure, innovation, dan autonomy. Sedangkan teori motivasi berprestasi yang digunakan adalah motivasi berprestasi yang dikemukakan oleh McClelland. Hasil analisis regresi ganda dengan metode stepwise menunjukan bahwa aspek iklim psikologis secara bersama-sama memiliki pengaruh secara signifikan sebesar 12.5 % terhadap motivasi berprestasi, sedangkan aspek yang memiliki kontribusi terbesar adalah aspek pressure dan aspek support. Penyebab kecilnya hasil yang di peroleh seperti masalah alat ukur dan faktor lain yang memengaruhi motivasi berprestasi, yang salah satunya adalah usia, di bahas lebih lanjut. ...... The purpose of this research is to know the effect of psychological climate aspects on Sales and Marketing employee achievement motivation in telecommunication and internet business. The participants of this research are 158 Sales and Marketing employee with age ranging from 25 to 55 years old that spans in Retail and Enterprise division. The researcher uses Koys and DeCotiis?s aspects of psychological climate, which are consist of 8 aspects: support, cohesion, fairness, trust, recognition, pressure, innovation, and autonomy. While achievement motivation theories that applied are McClelland?s achievement motivation theories. The result of multiple regression analysis with stepwise method have proven that the aspects of psychological climate altogether has a significant effect on Sales and Marketing employee achievement motivation up to 12.5 %, while the remaining achievement motivations are induced by other factor. Pressure and support is one of the most contributing aspects in achievement motivation. Therefore, with the yielded small result, instruments and other factor that induces achievement motivation, such as age, will be discussed further.

Abstrak :
Getting butts in seats is not a measure of success nor is it a guarantee that your messages will be heard. Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention.

Abstrak :
Penelitian terdahulu menemukan hasil yang tidak konsisten terhadap hubungan proaktivitas dan kreativitas. Penelitian terdahulu juga menunjukkan terdapat interaksi antara faktor individual dan lingkungan akan memengaruhi hubungan tersebut. Penelitian ini bertujuan untuk melihat interaksi faktor individual yaitu proaktivitas dan perilaku pencarian umpan balik serta faktor lingkungan yaitu umpan balik tugas dalam mempengaruhi kreativitas dengan menggunakan teori impression management sebagai kerangka teori. Data dikumpulkan menggunakan kuesioner dari karyawan pemasaran dari tujuh perusahaan di Indonesia (N = 256) dan dianalisis menggunakan PROCESS SPSS. Hasil penelitian menunjukkan bahwa perilaku pencarian umpan balik berperan sebagai mediator dalam hubungan proaktivitas dan kreativitas karyawan dan umpan balik positif berperan sebagai moderator dalam hubungan proaktivitas dan perilaku pencarian umpan balik. Namun, hasil penelitian menunjukkan bahwa umpan balik positif dan negatif tidak berperan sebagai moderator pada efek tidak langsung proaktivitas pada kreativitas melalui perilaku pencarian umpan balik. ......Previous research found inconsistent results on the relationship between proactivity and creativity. Previous research also showed that the interaction between individual and environmental factors determined Employee creativity. Thus, the current research aimed to investigate the interaction effect between individual factor, namely proactivity and feedback-seeking behaviour, and environmental factor, namely task feedback, on employee creativity. Impression Management Theory was employed as the framework theory. Data were collected using paper-and-pencil survey from seven companies in Indonesia (N = 256). Data were analysed using Hayes' PROCESS macro on SPSS. The results indicated that feedback-seeking behavior mediated the relationship between proactivity and creativity. Moreover, positive task feedback moderated the relationship between proactivity and feedback-seeking behavior. However, task feedback did not moderate the indirect effect of proactivity and creativity through feedback-seeking behavior. Theoretical and practical implications were further discussed.