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"Kode Etik Filantropi Media Massa adalah produk baru yang dihasilkan atas insiatif pengelola filantropi media massa di Indonesia pada 11 Januari 2013. Tujuannya untuk menjaga transparansi dan akuntabilitas pengelolaan dana publik dan juga sebagai dinding api fungsi jurnalistik dan fungsi filantropi di media massa. Tesis ini meneliti bagaimana pelaksanaan Kode Etik Filantropi Media Massa di dua media televisi yang melakukan kegiatan filantropi sebagai bagian dari tanggungjawab sosial media massa. Teori Social Responsiblities Media Massa dan Corporate Philantrophy menjadi teori yang peneliti gunakan dalam menelaah mengenai Kode Etik Filantropi Media Massa ini. Hasil penelitiannya, menunjukkan pelaksanaan prinsip-prinsip kode etik filantropi media massa belum efektif, karena belum adanya konsepsi yang sama mengenai tanggungjawab sosial dan filantropi media massa.

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Mass Media Philantrophy Code of Ethics published as the initiative of Indonesia mass media philantrophy manager on January 11, 2013. The code of ethics had goal to maintain mass media transparency and accountability as well as firewall between philanthropy functions and journalism functions. This thesis examines the implementations of Mass Media Philantrophy Code of Ethics in two private television that doing mass media philanthropy as a part of their social responsibilities. Mass Media Social Responsibilities Theory and Corporate Philanthropy is two of theories that used to review of implementations Mass Media Philantrophy Code of Ethics. The result showing to us, implementation of the principles of mass media philantrophy code of ethics has not been effective, because there's a lack of conception in mass media philantrophy managers about mass media social responsibilities and mass media philantrophy."