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Abstrak :
Tahun 2020, dunia dikejutkan dengan munculnya virus Covid-19. Efek domino di segala bidang dan merenggut banyak nyawa menjadi sebuah permasalahan serius dan penting untuk diantisipasi. Dari hasil analisa Social Media Monitoring Dashboard Mediawave, media sosial Twitter menjadi saluran yang digunakan dalam rangka memberikan pemahaman terhadap masyarakat oleh buzzer sebagai opinion leader. Dalam melakukan kampanye di Twitter, buzzer yang terlibat melakukan berbagai cara untuk menyampaikan pesan dan informasi agar postingan mendapatkan reach dan impression yang baik sehingga viral di Twitter. Penelitian ini menganalisis unsur apa saja yang ada dalam postingan buzzer sesuai dengan MAD Model of Moral Contagion Theory. Penelitian ini menggunakan metode analisis data small story research dengan jenis penelitian kualitatif. Hasil penelitian menunjukkan bahwa buzzer memenuhi unsur dalam aspek Motivation (Group Identity), Attention (Engagement), dan Design (amplification; share, like, dan comment) dalam melakukan orkestrasi dengan diksi yang dilihat dari penyebaran konten dan informasi melalui like, retweet, dan reply dari setiap postingan buzzer yang teridentifikasi dari analisa konten isi di Twitter sehingga menciptakan polarisasi percakapan dengan sentimen positif dan negatif. ......In 2020, the world was shocked by the emergence of the Covid-19 virus. The domino effect in all fields and claimed many lives is a serious and important problem to anticipate. From the results of the analysis of Social Media Monitoring Dashboard Mediawave, social media Twitter is a channel used to provide understanding to the public by buzzers as opinion leaders. In conducting a campaign on Twitter, the buzzers involved used various ways to convey messages and information so that the post would get a good reach and impression so that it went viral on Twitter. This study analyzes what elements are contained in buzzer posts according to the MAD Model of Moral Contagion Theory. This study uses a small story research data analysis method with a qualitative research type. The results showed that the buzzer met the elements in the aspects of Motivation (Group Identity), Attention (Engagement), and Design (amplification; share, like, and comment) in conducting orchestration with diction seen from the dissemination of content and information through likes, retweets, and replies to each buzzer post identified from content analysis on Twitter so as to create a polarizing conversation with positive and negative sentiments.

Abstrak :
[Penelitian ini bertujuan untuk menggambarkan peran Komisi Penyiaran Indonesia (KPI) dalam pengawasan isi siaran televisi lembaga penyiaran swasta sesuai dengan Pedoman Perilaku Penyiaran Dan Standar Program Siaran. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data studi kepustakaan dan wawancara mendalam. Penelitian menggambarkan mekanisme yang diterapkan KPI merupakan pengawasan internal dan eksternal yaitu pemantauan langsung dan menerima aduan masyarakat Peran KPI dalam pengawasan belum maksimal karena sejumlah hambatan antara lain kurangnya sosialisasi kepada pihak terkait sanksi yang kurang tegas kewenangan pemberian Izin tidak dimiliki KPI kurangnya partisipasi masyarakat Lembaga Penyiaran Swasta kurang kooperatif dan rekrutmen komisioner KPI tidak transparan. ......This research aims to describe the Role of KPI in controlling television broadcast content from private tv station according to P3SPS. This research use qualitative approach with literature study and in depth interview. This research describes that the control mechanisms applied are internal and external control which are direct control and receiving public complaints KPIs role in controlling television broadcast content has not maximized yet because a number of obstacles which are lack of sozialitation to stakeholders less strict sanctions lack of public participation the broadcasting lisence does not owned by KPI and recruitment of KPI commissioners is not transparent., This research aims to describe the Role of KPI in controlling television broadcast content from private tv station according to P3SPS This research use qualitative approach with literature study and in depth interview This research describes that the control mechanisms applied are internal and external control which are direct control and receiving public complaints KPI rsquo s role in controlling television broadcast content has not maximized yet because a number of obstacles which are lack of sozialitation to stakeholders less strict sanctions lack of public participation the broadcasting lisence does not owned by KPI and recruitment of KPI commissioners is not transparent ]