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"Penelitian ini dibuat untuk mengetahui apakah pengetahuan tentang perusahaan yang memiliki tiga dimensi (familiaritas perusahaan, reputasi perusahaan, informasi pekerjaan) dan kesadaran produk, memiliki pengaruh signifikan terhadap intensi kandidat pelamar untuk melamar kerja. Penelitian ini mengambil data 200 mahasiswa tingkat akhir FEUI dan menguji data tersebut dengan metode Structural Equation Modeling pada 3 perusahaan berbeda. Hasilnya adalah untuk PT Astra International Tbk dan PT Procter & Gamble Indonesia, pengetahuan tentang perusahaan memiliki pengaruh yang signifikan terhadap intensi kandidat pelamar untuk melamar kerja, sedangkan kesadaran produk tidak terbukti memiliki pengaruh yang signifikan terhadap intensi kandidat pelamar untuk melamar kerja. Untuk PT ConocoPhillips, tidak dapat dilihat pengaruhnya karena model penelitian tidak mampu menjelaskan data.

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The aim of the study was to find out whether employer knowledge with its three dimensions (employer familiarity, employer reputation, and employer image) and product awareness, have any significant effect on applicant candidates? intention to apply for a job. Three companies were used as cases here, namely PT Astra International Tbk, PT Procter & Gamble Indonesia, PT ConocoPhillips Indonesia. The research data were acquired using a questionnaire from a sample of 200 senior students of the Shool of Economics, Indonesi University. The data were analyzed using Structural Equation Modeling (SEM). The results of the statistical analysis reveals that, in the case of PT Astra International Tbk and PT Procter & Gamble Indonesia, employer knowlegde has a signifant effect on the candidates? intention to apply while while product awareness did not. In the case of PT ConocoPhillips, no significant effect was observed as the research model couldn?t describe the data."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari aktivitas employer branding perusahaan yang terdiri dari tiga dimensi (publicity, word of mouth endorsement, dan advertising) dan perceived job attributes of employer image yang terdiri dari tiga dimensi (working atmosphere, career opportunities, work-life comfort, task attractiveness, dan payment attractiveness) terhadap niat untuk melamar kerja pada Unilever Indonesia. Data penelitian ini diambil dari 222 sampel mahasiswa aktif S1 FEUI tingkat akhir dengan menggunakan kuesioner. Hasil dari penelitian menunjukan bahwa publicity berpengaruh signifikan terhadap tiga dimensi perceived job attributes yaitu career opportunities, task attractiveness, dan payment attractiveness, word of mouth endorsement tidak berpengaruh terhadap satupun dimensi perceived job attributes, advertising berpengaruh terhadap seluruh dimensi perceived job attributes. Sementara itu diantara kelima aspek perceived job attributes, yang menunjukan pengaruh signifikan terhadap niat untuk melamar kerja hanya task attrativeness dan payment attractiveness, sedangkan working atmosphere, career opportunities, dan work-life comfort tidak memberikan pengaruh signifikan.

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The aim of the research is to study the impact of employer branding activities which has three dimensions (publicity, word of mouth endorsement, and advertising) and perceived job attributes consist of five dimensions (working atmosphere, career opportunities, work-life comfort, task attractiveness, and payment attractiveness) to intention to apply on Unilever Indonesia. The data were collected from 222 sample of FEUI students who were on their final year of study. The result showed that publicity significantly affect three out of five dimensions of perceived job attributes, those were career opportunities, task attractivenes, and payment attractiveness. Word of mouth endorsement did not affect any of the dimensions, and advertising significantly affected all of the perceived job attribute dimensions. Among all of the perceived job attributes dimensions, only task attractiveness and payment attractiveness significantly affected intention to apply, while the other three, working atmosphere, career opportunities, and work-life comfort did not have any significant effect."

"ABSTRAKSumber daya manusia yang kompeten merupakan aset penting dalam mencapai tujuanstrategis perusahaan. Sumber daya manusia yang kompeten ini diperoleh melaluiaktivitas rekrutmen. Keefektifan proses rekrutmen dapat dipengaruhi oleh faktoreksternal yaitu publisitas perusahaan dan strategi pengiklanan lowongan kerja yangefektif. Penelitian kuantitatif ini bertujuan untuk mengetahui pengaruh publisitasnegatif perusahaan dan spesifikasi iklan lowongan kerja terhadap job pursuit intentiondengan dimediasi oleh variabel attitude toward recruiting advertisement danorganizational attractiveness. Penelitian ini melibatkan 140 fresh graduate UniversitasIndonesia lulusan tahun 2013-2016. Hasil pengolahan data yang diolah denganmenggunakan Structural Equational Modelling (SEM) menunjukan bahwa job pursuitintention individu secara signifikan dipengaruhi oleh organizational attractiveness,publisitas negatif perusahaan, dan spesifikasi iklan lowongan kerja

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ABSTRACTCompetent human resources is an important asset in achieving company's objectives.These competent human resources is obtained by recruitment process. Theeffectiveness of recruitment process can be influenced by external factors, namelypublicity and job advertising strategy. This quantitative research aims to see the effectof negative publicity and job advertisement specification toward job pursuit intentionmediated by attitude toward recruiting advertisement and organizational attractiveness.This study involved 140 fresh graduate of Universitas Indonesian in 2013-2016. Thedata which processed by using Equational Structural Modeling (SEM) showed that jobpursuit intention is significantly influenced by organizational attractiveness, negativepublicity, and job advertisement specification;"

"Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik pekerjaan, pengetahuan tentang perusahaan, dan daya tarik organisasi terhadap intensi untuk melamar pekerjaan di perusahaan startup berbasis teknologi di Indonesia pada mahasiswa generasi Z Universitas Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan cross-sectional design dan metode convenience sampling untuk mengumpulkan data primer. Sampel penelitian ini diperoleh dari 305 mahasiswa generasi Z Universitas Indonesia (lahir antara 1997-2012) dan pengolahan data dilakukan dengan metode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa karakteristik pekerjaan memiliki pengaruh positif yang signifikan terhadap intensi melamar kerja, pengetahuan tentang perusahaan memiliki pengaruh positif yang signifikan terhadap intensi melamar kerja, karakteristik pekerjaan memiliki pengaruh positif yang signifikan terhadap daya tarik organisasi, pengetahuan tentang perusahaan memiliki pengaruh positif yang signifikan terhadap daya tarik organisasi, daya tarik organisasi memiliki pengaruh positif yang signifikan terhadap intensi melamar kerja, serta daya tarik organisasi memediasi hubungan karakteristik pekerjaan dan pengetahuan tentang perusahaan terhadap intensi melamar kerja.

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This study aims to determine the influence of job characteristics, employer knowledge, and organizational attractiveness against the intention to apply job at the Indonesian technology-based startup company in generation Z students of University of Indonesia. This research is a quantitative study using cross-sectional design and convenience sampling methods to collect primary data. This research sample was obtained from 305 students of Z-generation University of Indonesia (born between 1997-2012) and the data processing was done by Structural Equation Model (SEM) method. The results showed that the job characteristics have a significant positive influence on the intention to apply job, employer knowledge has a significant positive influence on the intention to apply job, the job characteristics has a significant positive influence on organizational attractiveness, employer knowledge has a significant positive influence on organizational attractiveness, organizational attractiveness has a significant positive influence on the intention to apply job, and organizational attractiveness mediate the relationship of job characteristics and employer knowledge to intention to apply job."