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"Computer industry in Indonesia gains a significant growth, about 20 percent - 25 percent every year. In market 2 million units sold for 2007, a small amount compare to 220 million live. With market this big, there?ll be positive increase of technology industry about 14 percent in 2010. Risk factor affecting the Company is: global markets for personal computers, and related peripherals and service are highly competitive and subject to rapid technological change. If the company is unable to compete effectively in these markets, its financial condition and operating results could be materially adversely affected. This under score the problem on how experiential marketing effecting the word of mouth behavior of Macintosh consumer.

Research of experiential marketing based on Bern H. Schmitt book Experiential Marketing: how to get your customers to sense, feel, think, act, and relate to your company and brand, the Free Press, 1999. Experiential marketing as independent variable measure by five dimensional: sense, feel, think, act, and relate. The dependent variable is word of mouth have three dimensional that become one variable measurable: costumer satisfaction, opinion leadership, and contiguous product.

Research method use survey to observe sample (Millis id-Mac), that use non probability sampling method for 78 respondent. To measure this research use semantic differential scale 1 for negative pole and 7 for positive pole. To analyze survey result use SPSS 12, confirmatory factor analysis and multiple linier regression.

Respondent descriptive result show that MacBook have the bigger market that other type of Mac. As for result experiential marketing have two significant dimensional: think and act, both dimensional have high score for significant outcome.

This research conclusion, that experiential marketing have significant effect on word of mouth behavior for Macintosh consumer. Thou relate did not have such same result, it because the majority of market shares from creative professional has been place with personal user and education."

"Abstract:While cancers of the oral cavity and oropharynx were overwhelming found in smokers and drinkers, a dramatic shift is occurring with a dramatic rise in the incidence of HPV-associated oropharyngeal cancers while oral cavity cancers and HPV-negative oropharyngeal cancers appear to be declining in incidence, reflecting the reduction in cigarette smoking. These trends also have implications for how Otolaryngologists prevent, diagnose, workup, treat, and follow these patients. The focus of information in this issue is on oral cavity and oropharyngeal cancer and the implications of the HPV epidemic."

"ABSTRAKSeiring berkembangnya zaman, persaingan bisnis didunia e-commerce sudah menjadi tren. Dari banyaknya situs online yang ada, perusahaan harus berusaha harus berupaya menghasilkan dan menyampaikan produk atau jasa yang diinginkan konsumen. Salah satu situs belanja online terbesar di Indonesia adalah Lazada.co.id. Tujuan penelitian ini adalah untuk mengetahui seberapa penting pengaruh komunikasi word of mouth terhadap keputusan pembelian kosnumen dan apakah dengan perubahan zaman yang semakin modern, ternyata electronic word of mouth dapat menggantikan posisi word of mouth secara umum. Word of mouth dan electronic word of mouth sangat berpengaruh bagi konsumen untuk melakukan pembelian online karena konsumen butuh pendapat dari orang lain dan review ketika belanja melalui situs onlineKata kunci : E-commerce, word of mouth, electronic word of mouth

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ABSTRACTE commerce business competition trend has been increasing as the world evolves to next level of new modern era. Many companies must provide goods and services that can fulfill every customer needs while at the same time compete with other similar online websites. Lazada.co.id is an example of a well known online website in Indonesia. The purpose of this research is to measure the importance of word of mouth marketing toward consumer purchasing power and whether electronic word of mouth has succeded in replacing traditional word of mouth as many more advanced technologies are introduced recently. Electronic word of mouth has tremendous impact to customers as more people seek other people 39 s review or advice before engage in online shopping.Keywords E commerce, word of mouth, electronic word of mouth"

"In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost! This is especially good news for any seller of products or services who must maximize every marketing dollar. Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors. This matrix is followed by step-by-step guidance on how to construct an integrated "no vested interest" campaign that leverages all channels (including traditional media, the Internet, and PR), penetrates successive tiers of audiences, and builds sales exponentially. Marketers will learn how to: * Target the predominate adopter type (innovator, early, middle, late, laggard) * Create the content--the actual words--needed to accelerate the process * Identify the sources and delivery mechanisms that will be most persuasive * Use the wide variety of methods that trigger runaway word of mouth."

"ABSTRAKBurning mouth syndrome (BMS) is one of the orofacial pain problem. BMS has been defined as burning pain in the tongue or oral mucous membranes, usually without accompanying clinical and laboratory findings. BMS affecting mostly women, is a constant and aggravating source of discomfort for more than 1 million adults in the world. This paper provides updated information on burning mouth syndrome and current etiopathogenesis and treatment options are discussed."

"Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh servicescape terhadap pembentukan Word of Mouth (WOM) oleh konsumen Restoran Marché Cabang Plaza Senayan. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 pengunjung Restoran Marché Cabang Plaza Senayan dengan menggunakan metode non-probability sampling serta teknik purposive. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan linear regression. Hasil penelitian ini menunjukkan bahwa servicescape memiliki pengaruh 26.5% dalam pembentukan WOM konsumen Restoran Marché Cabang Plaza Senayan, dan 73.5% sisanya dipengaruhi oleh faktor lain.

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The objective of this research is to analyze how the influence of servicescape in establish Word of Mouth (WOM) by consumers of Marché Restaurant at Plaza Senayan. This research applied quantitative approach. The sample of this research is 100 consumers of Marché Restaurant at Plaza Senayan, collected using nonprobability sampling and purposive technique. This research used questionnaire as research instrument and analyzed using linear regression. The result of this research shows that servicescape has influence 26.5% in establish WOM of consumers Marché Retaurant at Plaza Senayan, and 73.5% was influenced by the other factors."

"Fokus dari skripsi ini adalah untuk menguji hubungan antara kualitas program loyalitas dan rekomendasi word-of-mouth (WOM) melalui kepuasan pelanggan, loyalitas pelanggan, dan brand attachment. Hasil dari penelitian ini menunjukkan bahwa kualitas program loyalitas secara positif berpengaruh pada kepuasan pelanggan, dan secara signifikan tidak berpengaruh terhadap loyalitas pelanggan. Kepuasan pelanggan secara positif berpengaruh terhadap brand attachment dan loyalitas pelanggan. Kepuasan pelanggan secara signifikan tidak memiliki pengaruh terhadap WOM. Brand attachment secara positif berpengaruh pada WOM, begitu pula loyalitas pelanggan juga secara positif berpengaruh pada WOM. Data dalam penelitian ini sebanyak 250 responden menggunakan kuesioner. Tujuh hipotesis penelitian diuji menggunakan Structural Equation Modeling (SEM).

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The focus of this study is to examine the relationship between loyalty program quality (LPQ) and the word-of-mouth (WOM) recommendations through customer satisfaction, customer loyalty and brand attachment. The results show that LPQ affect positively the satisfaction, and does not affect significantly the loyalty. Customer satisfaction affect positively brand attachment and customer loyalty. Customer satisfaction does not affect significantly WOM. Brand attachment affect positively WOM. Customer loyalty affect positively WOM. Data in this research is collected from 250 respondents by spreading the questionnaires. Seven hyphoteses in this research are tested by using Structural Equation Modeling (SEM)."

"Latar Belakang: HPV high-risk, terutama HPV-18, diduga memiliki hubungan dengan karsinoma sel skuamosa rongga mulut (KSSRM) menurut beberapa penelitian. Namun, hubungan infeksi HPV-18 dengan KSSRM di Indonesia belum diketahui dengan baik. Tujuan: Untuk mendeteksi infeksi HPV-18 pada pasien karsinoma sel skuamosa rongga mulut di Rumah Sakit Kanker Dharmais. Metode: PCR konvensional digunakan untuk mendeteksi DNA HPV-18 pada 59 spesimen formalin fixed paraffin-embedded (FFPE) dari jaringan kanker pasien KSSRM yang diekstraksi menggunakan TaKaRa DEXPAT TM Easy DNA Mini Kit. Amplifikasi PCR menggunakan primer spesifik E7 HPV-18 dengan target 172 bp. Hasil dan Kesimpulan: HPV-18 terdeteksi pada 2 dari 59 spesimen FFPE (3.39%).

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Background: High-risk HPV, especially HPV-18, is thought to have a relationship with oral squamous cell carnicoma according to several studies. However, the relationship of HPV as a risk factor of OSCC in Indonesia is not well understood.

Objective: To detect HPV-18 infection in oral squamous cell carcinoma patients at Dharmais Cancer Hospital.

Method: Conventional PCR was used to detect the DNA of HPV-18 in 59 formalin fixed paraffin-embedded (FFPE) specimens from cancer tissues of OSCC patients extracted using TaKaRa DEXPAT TM Easy DNA Mini Kit. PCR amplification used HPV-18 E7 specific primers with target of 172 bp.

Result and Conclusion: HPV-18 was detected in 2 of 59 of FFPE sections (3.39%)."