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Abstrak :
ABSTRAK
Penelitian ini dilakukan untuk menggambarkan pengaruh Sources of fashion knowledge, Dressing style, Fashion motivation dan Fashion uniqueness terhadap Fashion consciousness pada Hijab fashion consumption melalui online shop di wilayah Indonesia yang direplikasi dari penelitian Hassan Harrun 2016 . Penelitian ini merupakan penelitian deskriptif, self-administered survey, menggunakan teknik purposive sampling dengan total responden sebanyak 200 sampel. Hasil penelitian menunjukkan bahwa faktor Sources of fashion knowledge, Dressing style, Fashion motivation dan Fashion uniqueness memiliki pengaruh terhadap Fashion consciousness dan secara tidak langsung mempengaruhi Hijab fashion consumption.

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ABSTRACT
This research is conducted to describe the influences of Sources of fashion knowledge, Dressing style, Fashion motivation and Fashion uniqueness through Fashion consciousness in Hijab fashion consumption through online shop in Indonesia, which is replicated from the previous reseach by Hassan Harrun 2016 . The research is a descriptive research, self administered survey, purposive sampling technique with total 200 respondents. The results show that Sources of fashion knowledge, Dressing style, Fashion motivation and Fashion uniqueness positively influence Fashion consciousness indirectly influences Hijab fashion consumption.

Abstrak :
Internet has a remarkable strength as a medium of Communications: it has the potential of democratizing communication, by allowing everyone with access to the web to share their thoughts easily. One of the outcomes of teclinology communication is a social network site (SNS). It provides a media wliere somebody can attempt their existence through customrzation on their personal pages and connects with other person all around the world. Thus, it creates a new way of socialization in human beings. Jnterestingly, there is some development, independently rnade by the users themselves, to consider the main function of social nerworking website. Small Medium Enterprises (SME) in South East Asia, pointing Indonesia in this case. use social network site (SNS) as their online shop. However. mosi online shops havc not eamed profit yet because constuners pcrceived that online shop is riskier tlian traditional shop. Thus, online shop website should gain the relationship and trust with the consumers, because pervious research explained that in the end. trust associaled with consunier commitinent and loyalty would pursuit willingness to purchase. This research used survey method to gather Information about website trust antecedence, website trust, and willingness to buy as the consequence of trust. To gather the primary data, this research used questionnaire and interview and used online joumal, books, magazines, and other theses as the secondary data sources. The population for the questionnaire-survey were consumers (whether they want to buy or not to buy the produet, also whether tliey are the online shop contacts or not) who accessed and have willingness to filied in and retumed back the questionnaire between November, la until 30u' November 2008, whereas the sampling technique of this research was non probability sampling method and used purposive or judgmental sampling technique with customer’s characteristic that ever been visit to Valere La Pena website and known multiply.com as social network site, and/or became a network in multiply.com. This survey method also used interview technique as qualitalive approach to enrich the data from the questionnaire. The findings of this research show that al) the antecedents (seals of approval, website navigation, and transaetion security) significantly affected the website trust, where the website trust also significantly affected the willingness to purchase. This research also creates conchisions and suggestion for either managerial or further research.

Abstrak :
ABSTRAK
Fenomena yang saat ini marak terjadi adalah perkembangan teknologi dan kaitannya dengan gaya hidup masyarakat dalam segala aspek, salah satunya adalah dalam perilaku konsumsi. Munculnya teknologi menjadikan terjadinya perubahan sistem jual beli yang awalnya konvensional secara tradisional menjadi nonkonvensional melalui sistem online daring . Masyarakat merasa nyaman dengan adanya sistem jual beli secara daring dibandingkan dengan luring offline karena memperoleh berbagai kemudahan. Penelitian sebelumnya menyebutkan bahwa ketertarikan seseorang untuk berbelanja daring disebabkan adanya faktor demografi, teknologi serta ekonomi; dan keberlanjutan berbelanja daring ini disebabkan adanya kepercayaan yang dibangun melalui jaringan sosial yang sudah ada. Penulisan ini memiliki argumen bahwa selain jaringan sosial yang ada dapat memperkuat perkembangan toko daring, toko daring juga menciptakan adanya jaringan sosial baru melalui perilaku konsumsi yang dilakukan oleh para pelanggannya. Artikel ini menggunakan pendekatan kualitatif dengan wawancara mendalam kepada sembilan 9 informan dan melakukan observasi sebagai data pendukung.

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ABSTRACT
The phenomenon that is currently happening is vibrant technological development and connection with the lifestyle of society in all aspects, one of which is in the behavior of consumption. The emergence of technology makes the occurrence of system change and selling originally conventional traditional becomes non convensional online . The community is comfortable with the existence of a system of buying and selling online compared to offline since acquiring a variety of ease. Previous studies mention that the interest of someone to shop online due to demographic factors, technology and economy and sustainability of this online shopping due to the trust that was built through the social networks that already exist. The writing has an argument that in addition to existing social networks can strengthen the development of the online store, the online store is also creating new social networking presence through the behavior of consumption conducted by its customers. This article uses a qualitative approach with in depth interviews to nine informants and conduct observations as supporting data.

Abstrak :
Online Shop merupakan sebuah sarana yang digemari pada saat ini. Kehadiran sarana tersebut merupakan sebuah wadah bagi para pembeli dan penjual untuk saling bertransaksi berbasis Online. Indonesia dan Belanda juga mempunyai sarana Online Shop masing-masing. Hal ini disebabkan oleh meningkatnya minat dalam penggunaan sarana tersebut. Tujuan dari penelitian ini adalah untuk memaparkan jenis-jenis implikatur dan kesantunan berbahasa yang dituturkan pelanggan Indonesia dan Belanda dalam memberikan ulasan di Online Shop. Data yang dipakai dalam penelitian ini adalah ulasan dari produk rak susun. Data ulasan diambil melalui Shopee, Tokopedia dari Indonesia, dan www.bol.com www.gamma.nl dari Belanda. Metode yang digunakan dalam penelitian kali ini adalah analisis-deskriptif serta menggunakan teori implikatur, tindak tutur, dan kesantunan berbahasa menurut Leech (1983). Ulasan-ulasan tersebut dianalisis berdasarkan rating, mulai dari bintang lima sampai satu. Kesimpulan dalam penelitian ini adalah ulasan yang diberikan dari pelanggan Indonesia dan Belanda mengandung implikatur konvensional bersifat asertif, direktif, dan ekspresif. Pematuhan maksimnya adalah simpati, penghargaan, dan kebijaksanaan, serta pelanggaran maksim penghargaan dan kebijaksanaan. ......Online Shop is a popular facility at this time. The presence of this facility is a forum for buyers and sellers to transact online based on each other. Indonesia and Netherlands also have their own online Shop facilities. This is caused by the increasing of interest in using these facilities. The purpose in this paper is to describe the types of implicature and politeness of Indonesian and Dutch language in giving reviews on the online shop. The data used in this paper are reviews of stacking rack products. The reviews took through Shopee, Tokopedia from Indonesia and www.bol.com www.gamma.nl from the Netherlands. The method used in this paper is descriptive-analysis and uses the theory of implicature, speech acts, and language politeness according to Leech (1983). The reviews are analyzed based on the rating, starting from five stars to one star. The conclusion of this paper is the reviews who given by customers from Indonesia and the Nethelands, contains conventional implicature are assertives, directives, and expressives. The obediences of maxim are sympathy, approbation, and tact, and the violations of maxim are approbation and tact.

Abstrak :
Dengan adanya kemajuan teknologi dan kemudahan berbelanja secara daring (online shop), kita sering menghadapi berbagai pilihan atau yang biasa disebut dengan intertemporal choice. Pilihan yang bernilai lebih kecil dan diperoleh lebih cepat disebut dengan smaller-sooner (SS) sedangkan pilihan yang bernilai lebih besar dan diperoleh lebih lama disebut dengan larger-later (LL). Salah satu faktor yang dapat memengaruhi intertemporal choice adalah emosi. Penelitian eksperimen ini bertujuan untuk membuktikan apakah mahasiswa dengan tingkat arousal emosi negatif yang tinggi akan memilih SS dalam intertemporal choice secara signifikan lebih tinggi dibandingkan dengan mahasiswa dengan tingkat arousal emosi negatif yang rendah. Sebanyak 82 mahasiswa Universitas Indonesia berpartisipasi dalam penelitian ini. Desain penelitian ini adalah randomized between-subject two groups design dengan membandingkan kelompok emosi marah (n = 35) dan sedih (n = 47). Tingkat arousal emosi dimanipulasi melalui autobiographical recall. Hasil analisis chi-square for independence menunjukkan bahwa mahasiswa kelompok marah tidak memilih SS secara signifikan lebih tinggi dibandingkan kelompok sedih (χ2(1) = 2,377, p = 0,119, d = -0,170). ......With the advances of technology and the convenience of online shopping, we often face a variety of choices or what is commonly referred to as intertemporal choices. Choices that are valued smaller and can be directly obtained are called smaller-sooner (SS), while those that are valued larger and can be obtained later are called larger-later (LL). One factor that can influence intertemporal choice is emotion. This experimental study aimed to prove whether college students with high levels of negative emotion’s arousal would significantly choose SS in intertemporal choices higher than students with low levels of negative emotion’s arousal. A total of 82 University of Indonesia students participated in this study. The design of this study was randomized between subject two groups design which compared angry (n = 35) and sad group (n = 47). Arousal emotions are manipulated through autobiographical recall. Chi-square for independence analysis showed that the college students in angry group did not choose the SS significantly higher than the sad group (χ2 (1) = 2.337, p = 0.119, d = -0.170).

Abstrak :
Tujuan dibuatnya skripsi ini adalah untuk mengetahui pengaruh karakteristik website terhadap sikap konsumen pada website online shop dengan dua moderasi, yaitu keterlibatan produk dan pengalaman belanja online. Selain itu, penelitian ini dilakukan dengan stimuli website online shop yang menjual buku, yaitu www.bukabuku.com. Penelitian ini diolah dengan software SPSS 18.0, menggunakan teknik Regresi Linier Berganda. Hasil pengolahan data menunjukkan bahwa dua dari faktor karakteristik website berpengaruh positif terhadap sikap konsumen pada website online shop, yaitu kepercayaan dan dukungan konsumen. Sedangkan untuk keterlibatan produk tidak memoderasi faktor karakteristik website terhadap sikap konsumen pada website online shop. Dan yang terakhir, pengalaman belanja online juga tidak memoderasi faktor karakteristik website terhadap sikap konsumen pada website online shop. ......The objective of this thesis is to investigate the influence of website characteristics on consumer attitudes to online shop website with two moderation, namely the involvement of products and online shopping experience. In addition, this research was conducted with stimuli website online shop that sells books, namely www.bukabuku.com. This research was processed with SPSS 18.0 software, using multiple linear regression techniques. Data processing results show that two of the characteristics website positive effect on consumer attitudes to online shop website. They are trust and customer support. In addition, the product involvement does not moderate the website characteristic toward consumer attitudes to online shop website. And lastly, the online shopping experience also does not moderate the website characteristic toward consumer attitudes to online shop website.

Abstrak :
ABSTRAK PT. XL Planet atau elevenia.co.id adalah perusahaan yang bergerak di bidang ecommerce merupakan perusahaan joint venture yang di bentuk oleh PT. XL Axiata (Indonesia) dan SK Planet (Korea). Pada kegiatan praktek kerja magang yang di lakukan penulis selama 3 bulan Agustus-November 2015, penulis di tempatkan pada Divisi Marketing, pada tim Marketing Strategy dan pada bagian Customer Relationship Management (CRM). Penulis mempelajari dan menganalisis manajemen hubungan konsumen pada perusahaan elevenia, yang terbagi menjadi 4 tahap yaitu: Mendapatkan member baru, Mengelola member agar melakukan pembelian pada elevenia, Mengelola member agar menjadi konsumen yang loyal dan melakukan pembelian berulang pada elevenia, Mengelola Dormant Member. Lalu selanjutnya ilmu yang telah di dapatkan dari elevenia diimplementasikan kepada sebuah toko online berbasis Instagram @kriukbox.id yang dibuat oleh penulis.

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ABSTRACT PT. XL Planet or elevenia.co.id is a company engaged in e-commerce industry, is a form of company which joint-ventured by PT. XL Axiata (Indonesia) and SK Planet (Korea). During 3 months of internship from August 2015 to November 2015, the author was placed under marketing division in Marketing Strategy team and Customer Relationship Management (CRM). The author learned and analyzed how a company manages its members which divided into 4 stages: recruit new members, manage its members to embrace purchases in Elevenia, manage existing members to make them loyal consumers and make repeat purchases, and manage Dormant Members. Afterwards, the knowledge that has been absorbed from Elevenia then implemented to an Instagram based online shop called @kriukbox.id which created by the author.

Abstrak :
Online business or e-commerce is now very popular and is a growing industry in Indonesia. Although the growth is high with a 15% rise from 2011, it is found that only 57% of the Indonesians used the Internet for online shopping (MasterCard, 2012). To increase purchases through online stores, a study on customer satisfaction is needed. This study designs a preferred service for fashion online shops based on customer preferences, which would then increase customer satisfaction. By analyzing service attributes that enhance satisfaction for online customers, a suitable service for fashion online shops could be generated. The Kano model is used to classify which service attributes are important for improving and developing the quality of fashion online shops. To understand customer preferences for fashion online shops, conjoint analysis is used to calculate the preferences statistically.

Abstrak :
ABSTRAK Perkembangan teknologi membawa kegiatan bisnis turut berkembang. Salah satu teknologi yang menjadi fenomena dan membawa banyak perubahan pada zaman globalisasi sekarang ini adalah internet. Teknologi internet pada dewasa ini banyak dimanfaatkan sebagai salah satu media untuk kegiatan bisnis. Kemunculan e-commerce atau yang dikenal juga dengan online shop merupakan salah satu dampak dari hal tersebut. Pada kegiatan bisnis dalam dunia online pihak penjual juga perlu untuk membangun dan menjaga pelayanannya. Hal tersebut tentunya dilakukan untuk memelihara konsumennya. Terlebih lagi pada dunia digital (e-commerce) konsumen dapat dengan mudah berpindah dari satu tempat ke tempat lainnya hanya dengan meng-klik saja. Tesis ini meneliti mengenai penengaruh dari pelayanan elektronik (e-service quality) yang terdiri dari tujuh dimensi melalui online shopping satisfaction terhadap online repurchase intention dan intention to buy at other online channel. Setelah menyusun hipotesis, data dikumpulkan dari 214 responden yang merupakan orang yang pernah berbelanja di Tokopedia sebagai objek penelitian. Data kemudian diolah dengan menggunakan SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa hanya dimensi efficiency pada e-service quality yang mempengaruhi kepuasan pelanggan online, selain itu kepuasan pelanggan online memiliki pengaruh pada pembelian kembali di toko online dan kepuasan pelanggan online tidak memiliki pengaruh pada intensi untuk berpindah tempat atau channel toko online lainnya (intention to buy at other online channel).

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ABSTRACT Technological developments bring and helped business activity to develop. One technology that became a phenomenon and brought many changes in the time of globalization nowadays is the internet. Internet technologies nowadays is widely used as a medium for business activities. The emergence of e-commerce (also known as the online shop) is one of the effects of it. On the online business activities the sellers also need to build and maintain their services. It must be taken to maintain its customers. Moreover, in the digital world (e-commerce) consumers can easily move from one place to another just by clicking. This thesis examines the effect of electronic services (e-service quality) that consists of seven dimensions through online shopping satisfaction to online repurchase intention and intention to buy at other online channel. After preparing the hypothesis, data were collected from 214 respondents who have shopped at Tokopedia as the object of the study. The data is then processed by using SEM (Structural Equation Modeling). The results showed that the only dimension in the e-service quality that affecting online customer satisfaction is efficiency, in addition the satisfaction of online customers have an influence on the repurchase at the online store and customer online satisfaction don‟t have an influence on intention to move to other place or other online channel (intention to buy at other online channel).

Abstrak :
Pakaian merupakan kategori produk yang paling banyak dibeli oleh pengguna internet di Indonesia. Nila ritel dari kategori pakaian dan sepatu (fashion) mengalami kenaikan secara signifikan pada tiga tahun terakhir. Hal tersebut mendorong berkembangnya fashion online retailer di Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh variabel product brand image , online store image¸ financial risk, product risk, dan time risk terhadap purchase intention pada fashion online retailer terbesar di Indonesia, yaitu Zalora. Hasil penelitian menunjukan bahwa online store image merupakan faktor yang berpengaruh terhadap intensi untuk membeli di Zalora, dimana variabel ?variabel perceived risks tidak menunjukan pengaruh signifikan terhadap purchase intention. ......Clothing is the most widely purchased product category by internet users in Indonesia. Retail value for clothing and footwear (fashion) has significantly increase over the last three years. It encourages the development of online fashion retailer in Indonesia. This study aimed to analyze the influence of product brand image, online store image, financial risk, product risk, and time risk towards purchase intention in the context of online fashion retailer in Indonesia, namely Zalora. Result shows that online store image is the only factor that affects purchase intention to buy in Zalora, while perceived risk is not significantly impact purchase intention.