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Abstrak :
ABSTRAK
Penelitian dilakukan terhadap 3 tingkat utama divcrsitikasiz diversyiedfirm, hybrid firm dan paused firm. Secara umum Lingkat diversiiikasi menunjukkan hubungan positif dengan projitabilitv dan sales growth namun tidak menunjukkan pola pengaruh yang jclas terhadap risk perusahaan. Hubungan positif tcrhadap profitability perusahaan temtama terlihat jelas pada kelornpok perusahaan trading & service dan kelornpok perusahaan non rnanufaktur, trathng & service. Sedangkan hubungan positif tingkat divcrsiiikasi terhadap sales growth perusahaan tidak terlalu signifikan. Untuk risk diketahui bahwa sccara umum diversyiedjirm mempunyai risk yang lebih baik daripadajncusedprm walaupun perbedaanya tidak signifikan. Kedua membagi hybrid _/Frm menjadi 3 kelompok :focused Io diversified firm, real hybrid firm dan diversyied to focused firm. Menemukan hubungan positif antara tingkat diversifikasi terhadap profitabiligf walaupun hasilnya tidak signiiikan, dan hubungan ncgatif terhadap sales growth walaupun hasilnya juga tidak signiiikan. Penelitian ketiga dilakukan tcrhadap 3 kelompok utama stratcgi diversitikasi: related diversyiedfirm, neutra! diversifiedjirm dan unrelated diversified firm. Secara rata-rata jenis slrategi diversifikasi tidak mempunyai hubungan dengan kinenja perusahaan, baik dari segi projitabiligq risk dan juga growth. Tidak ditemukan antara kincqia related ¢£verst)??cdj}rm dengan unrelated diversgfiedjimz dan bahwa tingkat profitabiiigi, risk dan growth neutrai diversgfiedjirm lebih rendah dari pada kelompok lainnya

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ABSTRACT
Three major of diversification level of firms are examinea? diversified firm, lybrid _firm and focused firm. Commonha, divemification levels have a positive relationship with profitability and sales growth but not show clear relationship with the compargr risk. Positive relationship in profitability clear showed in trading & service firm and non manufacture, trading & service firm. And the positive relationship in sales growth is not signgficant. For risk, find that the diversgfied firm have a risk better than focused firm, but the dWerent is not signyicant. Second divided hybrid firm to three classes: focused to diversyied firm, real hybrid firm and divensi/ied to foeusedfirm. Find the positive relationship between level of diversification and prtjitability, even the result not significant. And _find the negative relationship with sales growth, even the result not signyicant too. Third three major of diversification strategy fy' firms are examined: related diversified firm, neutral diversified firm and unrelated divemyiedjrm. In average, diversification stratega show unclear relationship with firm performance: profitability, risk and growth. There is no dW¢rent performance between related diversified firm and unrelated aiversyied firm but showing that neutral diversified firm have a lower performance than the others.

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