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"Industri televisi Indonesia terus memproduksi konten media hiburan seperti program musik dengan menggunakan jasa penonton bayaran dalam proses produksinya demi menarik khalayak dan meraih keuntungan ekonomi yang berpatokan pada rating dan share, lalu menjualnya kepada pengiklan. Dalam hal ini, industri televisi melakukan komodifikasi konten, khalayak, dan pekerja media yang menempatkan penonton bayaran sebagai komoditas. Dengan menggunakan paradigma kritis dan pendekatan kualitatif disertai wawancara dan observasi lapangan pada studi kasus penonton bayaran program Dahsyat, peneliti menyimpulkan bahwa industri media telah melakukan komodifikasi terhadap penonton bayaran sebagai pekerja media yang berada pada relasi kuasa yang tidak seimbang.

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ndonesian television industry continues to produce entertainment content such as music programs by using the services of paid audiences in the production process to attract audiences and gain economic benefits based on rating and share, then sell it to advertisers. Television industry is doing commodification of content, audiences, and workers that put paid audiences as commodities. By using critical paradigm and qualitative approach through interviews and field observations on a case study of paid audiences in Dahsyat program, researcher concluded that the media industry has done commodification of media workers to the paid audiences who are in unequal power relations."

"Penelitian ini bertujuan untuk melihat pengaruh occupational calling dan PEP terhadap kerja komitmen afektif pekerja media. Terdapat 103 orang pekerja media dari berbagai jenis media seperti TV, radio, cetak dan online yang menjadi responden penelitian. Pada penelitian ini, komitmen afektif diukur menggunakan Affective Commitment Scale versi yang sudah direvisi, occupational calling diukur dengan Answered Occupational Calling Scale, dan PEP diukur dengan menggunakan Perceived External Prestige Scale. Hasil penelitian ini menunjukkan bahwa occupational calling B= .41, SE= .05, p

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This study aimed to examine the influence of occupational calling and PEP towards media workers rsquo affective commitment. There were 103 media workers from various types of media like TV, radio, print and online who participated in this study. In this study, affective commitment was measured using Affective Commitment Scale revised version, occupational calling was measured using Answered Occupational Scale, and PEP was measured using Perceived External Prestige scale. The result of this study showed a positive and significant influence both on occupational calling B .41, SE .05"

"Penelitian ini bertujuan untuk melihat hubungan lsquo;panggilan rsquo; dan POS terhadap kepuasan kerja pekerja media. Terdapat 101 pekerja media dari berbagai jenis media TV, radio, cetak, online yang menjadi responden dalam penelitian ini. Pada penelitian ini, kepuasan kerja diukur menggunakan MOAQ-JSS, lsquo;panggilan rsquo; diukur dengan Answered Occupational Calling Scale, dan POS diukur dengan menggunakan SPOS versi pendek. Penelitian ini menunjukkan bahwa POS b = .12, SE b = .02, p < .01 memengaruhi kepuasan kerja para pekerja media secara lebih kuat dibandingkan dengan pengaruh dari lsquo;panggilan rsquo; b = .09, SE b = .09,p.

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This study aimed to examine the correlation of calling and POS towards media workers rsquo job satisfaction. There were 101 media workers from various types of media TV, radio, printed, online who participated in this study. In this study, job satisfaction was measured using MOAQ JSS, calling was measured using Answered Occupational Scale, and POS was measured using short version of SPOS. This study showed that POS affect media workers rsquo job satisfaction more strongly b .12, SE b .02, p .01 than the effect from calling b .09, SE b .09, p."