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Abstrak :
Penelitian ini membahas tentang pengaruh pelingkung berupa elemen dinding pada sebuah toko terhadap tanggapan pengunjung. Penelitian mendalam terkait pengaruh pelingkung toko dengan tanggapan pengunjung perlu dilakukan untuk dijadikan pertimbangan perancangan bagi arsitek dan pemilik properti. Studi literatur dilakukan sebagai tahap awal pada penelitian ini untuk menemukan faktor yang mempengaruhi perilaku pengunjung. Faktor tersebut kemudian digunakan sebagai variabel dalam eksperimen. Eksperimen dilakukan menggunakan video simulasi tiga buah toko elektronik dengan penataan pelingkung yang berbeda. Dinding sebagai elemen pelingkung disusun berbeda pada setiap toko yaitu mengelilingi empat sisi, mengelilingi dua sisi dan tidak ada dinding sama sekali. Dua set kuisioner juga digunakan sebagai metode pada penelitian ini yang diisi oleh 163 responden yang berpartisipasi pada eksperimen ini. Penelitian ini menemukan bahwa toko yang disimulasikan tidak memiliki pelingkung berupa elemen dinding dapat mempengaruhi tanggapan pengunjung untuk menetap lebih lama di dalam toko. Faktor lainnya yang mempengaruhi durasi pengunjung menetap di dalam toko adalah jenis kelamin, jumlah tabungan dan umur pengunjung. Penelitian ini juga menemukan bahwa durasi pengunjung menetap di dalam toko dapat mempengaruhi keputusan mereka membeli produk yang dijual. Hasil penelitian ini dapat dimanfaatkan pengelola properti dalam merancang toko yang tepat untuk meningkatkan pengalaman belanja pengunjung. Arsitek dapat mempertimbangkan keberadaan pelingkung saat merancang bangunan properti. Penelitian ini juga dapat dikembangkan dengan menggunakan konteks toko selain toko elektronik untuk melihat pengaruh kebaradaan pelingkung terhadap tanggapan pengunjung. ......This study discussed the effect of enclosure on customer responses. The spatial quality of a store can affect the behavior of customers when shopping. The development of retail uses temporary stores without enclosure as a new way to promote their products. In-depth research related to the influence of the stores enclosure with customer responses needs to be done to be used as design considerations for architects and property owners. A literature study was conducted as an initial step in this study to find factors that influence customer behavior. The factors are then used as a variable in the experiment. Experiments carried out using video simulations of three electronic stores with different enclosure arrangements. Walls as an element of the enclosure are arranged differently in each store (4 walls, 2 walls, 0 walls). Two sets of questionnaires were also used as a method in this study and were filled out by 163 respondents who participated in this experiment. This study found that a simulated store that does not have an enclosure can influence the response of customers to stay longer inside. Other factors that influence the duration of visitors staying in the store are gender, the amount of savings, and the age of visitors. The study also found that the duration of visitors staying in the store could influence their decision to buy the products. The results of this research can be utilized by property developers in designing the right stores to enhance the shopping experience of visitors. The architects can consider the existence of enclosure when designing property buildings. This research can also be developed by using a different store context other than an electronic store to see the effect of the enclosure on the customer responses.

Abstrak :
ABSTRAK
Penelitian ini bertujuan untuk menjelaskan pengaruh nilai ketertampakan 3 dimensional pada pengalaman belanja dan besar kontribusi yang dapat diberikan pada harga sewa antar unit retail di pusat perbelanjaan. Saya merumuskan pertanyaan penelitian berupa seberapa besar kontribusi nilai ketertampakan 3 dimensional pada pengalaman belanja dalam menentukan harga sewa antar unit retail di pusat perbelanjaan. Ketertampakan merupakan salah satu faktor yang dapat menetukan harga sewa, sehingga penting untuk dilakukan pengukuran agar menghasilkan hasil akhir yang tepat. Penelitian terdahulu dalam mengukur nilai ketertampakan baru dilakukan secara 2 dimensional, padahal ketertampakan dipengaruhi oleh lebar dan tinggi dari objek yang dilihat. Pada penelitian ini, pengukuran nilai ketertampakan dilakukan secara 3 dimensional yaitu mengukur nilai volume dari area tampak muka toko. Strategi penelitian yang Saya gunakan adalah eksplanatori dengan pendekatan metode kuantitatif uji regresi STATA pada 150 unit toko yang diuji berdasarkan muka toko permanen, tidak bagian dari food court dan tidak bagian dari area pameran. Temuan penelitian menunjukkan bahwa ketertampakan memiliki peran dalam menciptakan pengalaman belanja sehingga memberikan pengaruh yang positif terhadap harga sewa antar unit retail di pusat perbelanjaan. Rata-rata dari keseluruhan unit toko, nilai ketertampakan memberikan kontribusi sebesar Rp 15,403 (6%) dari harga sewa yang ditawarkan setiap m2. Selain nilai ketertampakan, faktor kelompok brand, level lantai, jangka sewa dan luas unit juga berpengaruh dalam menentukan harga sewa antar unit retail pada penelitian ini.

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ABSTRACT
This research aims to explain the effect of 3 dimensional visibility value on shopping experience and the amount of contribution that can be influenced on rental prices between retail units. I formulated a research question in the form of how much contribution the 3-dimensional visibility value has to the shopping experience in determining rental prices between retail units in a shopping center. Visibility is one of the factors that can determine the price of rent, so it is important to take measurements to give an accurate result. Previous research in measuring the visibility value was done in 2 dimensions way, whereas visibility was influenced by the width and height of the object. In this research, the measurement of visibility value is done in 3-dimensional way, namely measuring the volume value of the storefront area. I used an explanatory research design with a quantitative analysis method of the STATA regression test on 150 units of stores based on a permanent storefront, not part of the food court and not part of the exhibition area. The research findings show that visibility has a role in creating a shopping experience that has a positive influence on rental prices between retail units. The visibility value in the existing store units, average gives a contribution amount of Rp 15,403 (6%) of the rental price. Besides the visibility value, in this research factors such as brand group, floor level, rental term and unit area also influence in determining the rental price between retail units.

Abstrak :
[Tujuan penelitian ini adalah untuk menganalisis apakah terdapat perbedaan yang signifikan pada pengalaman belanja konsumen yang terdiri dari perasaan positif, orientasi hedonis, dan orientasi utilitarian, berdasarkan tipe teman belanja dan level mall identification yang berbeda dengan menggunakan MANOVA. Penelitian ini dilakukan di lima mal menengah ke atas di DKI Jakarta yang dipilih berdasarkan banyaknya pengunjung, yakni Mal Kelapa Gading, Gandaria City, Central Park, Grand Indonesia, dan Kota Kasablanka (Supriadi, 2014). Sampel penelitian ini berjumlah 150 orang. Data penelitian ini diadaptasi dari kuisioner pengalaman belanja berdasarkan tipe-tipe teman belanja dan level mall identification oleh Borges, Chebat, dan Babin (2010). Hasil penelitian ini menemukan bahwa level mall identification yang berbeda menghasilkan perbedaan yang signifikan pada perasaan positif dan orientasi hedonis. Level mall identification yang berbeda tidak menghasilkan perbedaan yang signifikan pada orientasi utilitarian, serta tipe-tipe teman belanja tidak menghasilkan perbedaan yang signifikan pula pada orientasi utilitarian, orientasi hedonis, dan perasaan positif. ......The aim of this study is to analyze whether there is significant difference in consumer shopping behavior consisted of positive affect, hedonic orientation, and utilitarian orientation, based on different shopping companion type and level of mall identification using MANOVA. The sample of this research took place at five top middle upper malls in DKI Jakarta, which are Kelapa Gading Mall, Gandaria City, Central Park, Grand Indonesia, and Kota Kasablanka, selected from the amount of visitors (Supriadi, 2014). The total samples of this research are 150 people. The data of this research is adapted from shopping experience questionnaire based on types of shopping companion and levels of mall identification (Borges, Chebat, & Babin, 2010). This research found that different levels of mall identification have significant differences in positive affect and hedonic orientation. Different levels of mall identification do not generate significant differences in utilitarian orientation, while different types of shopping companion do not generate significant differences as well in utilitarian orientation, hedonic orientation, and positive affect.;The aim of this study is to analyze whether there is significant difference in consumer shopping behavior consisted of positive affect, hedonic orientation, and utilitarian orientation, based on different shopping companion type and level of mall identification using MANOVA. The sample of this research took place at five top middle upper malls in DKI Jakarta, which are Kelapa Gading Mall, Gandaria City, Central Park, Grand Indonesia, and Kota Kasablanka, selected from the amount of visitors (Supriadi, 2014). The total samples of this research are 150 people. The data of this research is adapted from shopping experience questionnaire based on types of shopping companion and levels of mall identification (Borges, Chebat, & Babin, 2010). This research found that different levels of mall identification have significant differences in positive affect and hedonic orientation. Different levels of mall identification do not generate significant differences in utilitarian orientation, while different types of shopping companion do not generate significant differences as well in utilitarian orientation, hedonic orientation, and positive affect., The aim of this study is to analyze whether there is significant difference in consumer shopping behavior consisted of positive affect, hedonic orientation, and utilitarian orientation, based on different shopping companion type and level of mall identification using MANOVA. The sample of this research took place at five top middle upper malls in DKI Jakarta, which are Kelapa Gading Mall, Gandaria City, Central Park, Grand Indonesia, and Kota Kasablanka, selected from the amount of visitors (Supriadi, 2014). The total samples of this research are 150 people. The data of this research is adapted from shopping experience questionnaire based on types of shopping companion and levels of mall identification (Borges, Chebat, & Babin, 2010). This research found that different levels of mall identification have significant differences in positive affect and hedonic orientation. Different levels of mall identification do not generate significant differences in utilitarian orientation, while different types of shopping companion do not generate significant differences as well in utilitarian orientation, hedonic orientation, and positive affect.]