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Abstrak :

Pertumbuhan jumlah investor di pasar modal syariah di Indonesia terus meningkat dari tahun 2015 sampai 2019, khususnya investor di saham syariah. Membuat keputusan investasi didasari oleh keadaan setiap investor, baik rasional maupun irasional aspek. Investor syariah dihadapkan terhadap rasionalitas dan moralitas ketika melakukan investasi pada saham syariah. Penelitian ini bertujuan mencari faktor-faktor yang memengaruhi investment decision investor saham syariah di Indonesia. Penelitian menggunakan kuesioner online dari google formulir untuk pengumpulan data, sehingga didapatkan 108 responden yang mengisi kuesioner. Analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS)-SEM dengan bantuan perangkat lunak SmartPLS versi 3.2.8. Hasil dari penelitian ini menunjukan faktor financial literacy, personal value, dan risk aversion memiliki pengaruh positif terhadap investment decision. Sedangkan information asymmetry tidak memiliki pengaruh terhadap investment decision. Hasil lain yang didapatkan dari penelitian ini adalah financial literacy, personal value, information asymmetry tidak memiliki pengaruh terhadap risk aversion.

 

 

 

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The development of the number of investor in Islamic Capital Market in Indonesia has increased from 2015 to 2019, especially investors on Islamic stock. Investment decision making is based on the condition of every investor, both rational and irrational aspect. Islamic investor faced with rationality and morality when investing in Islamic stock. This research aims to look for factors that influence investment decisions Islamic stock investors in Indonesia. This research using online questionnaire from Google. The analysis used in this research is Partial Least Square (PLS) SEM with tools SmartPLS version 3.2.8. The results of this research show the factor financial literacy, personal values, and risk aversion influence on investment decision, whereas information asymmetry has no influence on investment decision. Other results from this research are financial literacy, information asymmetry and personal value has no influence on risk aversion.

 

Abstrak :
ABSTRAK
Tesis ini membahas analisis hubungan antara personal value dengan shopping orientation pada konsumen di Jakarta dalam pembelian produk fashion pakaian. Penelitian ini bersifat conclusive research design dengan menggunakan metode survey personal interviewing di Mall Taman Anggrek, Mall Kelapa Gading, dan Pondok Indah Mall 2. Hasil penelitian menunjukkan bahwa tidak seluruhnya variabel pada personal value konsumen Jakarta di tiga mall tersebut berkorelasi secara positif dan signifikan dengan orientasi mereka untuk berbelanja pakaian baik secara langsung maupun tidak langsung. Namun, tidak ada perbedaan ciri konsumen secara signifikan di antara tiga mall besar tersebut.

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ABSTRACT
The focus of this study is to analize the relationship of personal value and shopping orientation of consumers in Jakarta to buy apparel fashion product. This research is conclusive research design with using personal interviewing survey model in Taman Anggrek Shopping Centre, Kelapa Gading Shopping Centre, and Pondok Indah 2 Shopping Centre. The researcher shows that not all variables of personal value positively correlate and significant with their orientation to buy apparel neither direct effect or indirect effect. However, the researcher shows that characteristic of consumers in three shopping centres is not difference significantly.

Abstrak :
Penelitian ini bertujuan untuk mengetahui pengaruh dari nilai pribadi antara lain selfidentity, value, hedonic value dan materialistic value dan nilai sosial antara lain conspicuous value dan social status value terhadap sikap dan perilaku penggunaan merek luxury skincare. Sampel yang digunakan dalam penelitian ini merupakan wanita yang membeli dan menggunakan merek luxury skincare (dari daftar merek luxury skincare Euromonitor) dalam 6 bulan terakhir. Dengan data yang diolah menggunakan metode Structural Equation Modelling (SEM), hasil penelitian menunjukkan bahwa variabel self identitiy value, materialistic value dan social status value memiliki pengaruh signifikan yang positif terhadap variabel sikap terhadap merek luxury skincare. Sedangkan hanya variabel materialistic value yang memiliki pengaruh positif signifikan terhadap variabel perilaku penggunaan luxury skincare. Selain itu, ditemukan pula bahwa variabel sikap terhadap merek luxury skincare memiliki hubungan yang positif terhadap perilaku penggunaan luxury skincare. Memahami hal yang mempengaruhi sikap dan perilaku penggunaan luxury skincare dapat membantu manajer untuk lebih memahami konsumen. Oleh karena itu, pada penelitian ini terdapat implikasi manajerial bagi manajer serta saran untuk penelitian selanjutnya.

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This study is aiming to understand the effect of personal value consist of self identity value, hedonic value, materialisti value and social value; consist of conspicuous value and social status value towards attitude and usage behavior of luxury skincare brands. Samples in this study are women who is luxury skincare users for atleast the last 6 months. The data was processed using Structural Equation Modelling (SEM), and the result is showing that self identity value, materialistic value and social status value has significantly positive effect towards attitude. While only materialistic value has significant positive effect towards luxury skincare usage behavior. This study also found that attitude towards luxury skincare has significant relationship on luxury skincare usage behavior. Understanding things that influence attitudes and luxury skincare usage behavior can help managers to have better understanding of their consumers. Therefore, in this study there are managerial implications and also suggestions for further research. This study is aiming to understand the effect of personal value consist of self identity value, hedonic value, materialisti value and social value; consist of conspicuous value and social status value towards attitude and usage behavior of luxury skincare brands. Samples in this study are women who is luxury skincare users for atleast the last 6 months. The data was processed using Structural Equation Modelling (SEM), and the result is showing that self identity value, materialistic value and social status value has significantly positive effect towards attitude. While only materialistic value has significant positive effect towards luxury skincare usage behavior. This study also found that attitude towards luxury skincare has significant relationship on luxury skincare usage behavior. Understanding things that influence attitudes and luxury skincare usage behavior can help managers to have better understanding of their consumers. Therefore, in this study there are managerial implications and also suggestions for further research.