Hasil Pencarian

Ditemukan 25 dokumen yang sesuai dengan query

Umar Adiwinoto, author

Strategi pengembangan produk fanta pada PT Coca-Cola Indonesia

Universitas Indonesia. Fakultas Ekonomi dan Bisnis Industri minuman ringan berkarbonasi di Indonesia mengalami perkembangan pesat. Dengan pertumbuhan sebesar 15% per tahun, industri ini menarik minat produsen-produsen luar negeri maupun lokal. Produsen luar negeri seperti Coca-Cola dan Pepsi harus menghadapi merk-merk baru bahkan house-brand yang diproduksi oleh distributor lokal. Pangsa pasar minuman...

1995

T-Pdf

UI - Tesis Membership Universitas Indonesia Library

Barrow, Simon, author

The employer brand : Bringing the best of brand management to people at work

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which...

New Jersey: John Wiley & Sons, 2006

658.314 BAR e

Buku Teks Universitas Indonesia Library

Product planning

Princeton, NJ: Auerbach, 1970

658.57 PRO

Buku Teks Universitas Indonesia Library

Pessemier, Edgar A., author

Product management strategy and organization

New Jersey: John Wiley & Sons, 1982

658.5 PES p

Buku Teks Universitas Indonesia Library

Wheelwright, Steven C., author

Revolutionering product development: quantum leaps in speed, efficiency and quality/ Steven C.Wheelwright

New York: The Free Press, 1992

658.575 WHE r

Buku Teks Universitas Indonesia Library

Crawford, C. Merle, author

New Products management

New York: McGraw-Hill/Irwin, 2000

658.575 CRA n

Buku Teks Universitas Indonesia Library

Kuczmarski, Thomas D., author

Managing new products: the power of Innovation

Englewood Cliffs, NJ: Prentice-Hall International, 1992

658.575 KUC m

Buku Teks Universitas Indonesia Library

D`Allesandro, David F., author

Perang merek : 10 hukum untuk membangun, the killer brand

Yogyakarta: Andi, 2003

658.827 DAL p

Buku Teks Universitas Indonesia Library

Galsworth, G.D.

Smart, simple design : using variety effectiveness to reduce total cost and maximize customer selection/G.D.Galsworth

Vermont: Oliver Wight, 1994

745.2 GAL s

Buku Teks Universitas Indonesia Library

Moffitt, Sean

Wikibrands : reinventing your company in a customer-driven marketplace

Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description...

New York: McGraw-Hill , 2011

658.827 MOF w

Buku Teks Universitas Indonesia Library

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