Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :

Tesis ini menjelaskan pengaruh kualitas media sosial terhadap public engagement serta pengaruh keduanya terhadap organization public relationship (OPR). Penelitian ini merupakan penelitian kuantitatif dengan responden followers dari media sosial Badan Pengkajian dan Penerapan Teknologi yang berjumlah 400 orang, dari tiga platform media sosial yaitu Instagram, Twitter dan Facebook. Metode analisis data dilakukan dengan analisis statistik deskriptif dan analisis jalur (path analysis) untuk membuktikan hipotesa dalam penelitian ini. Hasil penelitian menunjukkan bahwa kualitas media sosial memiliki pengaruh terhadap public engagement dan keduanya juga memiliki pengaruh terhadap OPR. Penelitian ini menunjukkan bahwa dimensi yang paling dominan dari kualitas media sosial yang berpengaruh terhadap pembentukan public engagement adalah kemudahan akses dan informasi yang bermanfaat. Sementara dimensi yang paling dominan dari public engagement dalam membentuk OPR adalah dimensi konsumsi. Selain itu meskipun baik kualitas media sosial dan public engagement sama-sama memiliki pengaruh terhadap OPR, ternyata dalam penelitian ini pengaruh langsung kualitas media sosial terhadap OPR lebih besar dibanding pengaruh tidak langsung melalui public engagement.

---

This research explains the influence of social media quality on public engagement and their influence on organization public relations (OPR). This research is a quantitative study towards followers of The Agency for The Assessment and Application of Technology`s social media, amounting to 400 respondents. Descriptive statistical analysis and path analysis were chosen as method of data analysis to prove the hypothesis in this study. The results show that the quality of social media has an influence on public engagement and both also have an influence on OPR. This study shows that the most dominant dimension of the quality of social media affecting public engagement is the ease of access and useful information. While the most dominant dimension of public engagement in forming OPR is consump dimension. In addition, although both the quality of social media and public enagagement have influence on OPR, it turns out that the direct influence of the quality of social media on OPR is greater than the indirect influence through public engagement.

Abstrak :
Contested Knowledge argues that the structural coupling between science and media in the context of risk politics has led to the creation of a scientific public sphere in the state of Kerala, India, and regional newspapers have become the most prominent site of public deliberation over science since the late 1990s. This new form of public engagement with science radically differed from its earlier form nurtured by the Kerala Sasthra Sahithya Parishad (KSSP), the largest peoples science movement in India. The book discusses this shift and the resultant transformations of the scientific-citizen public of Kerala by examining three public controversies over science deliberated in the regional dailies in the early 2000s. Public deliberations during the controversies over clinical trials in the Regional Cancer Centre (RCC), Thiruvananthapuram, a series of micro-earthquakes and well collapses, and the strange phenomenon of coloured rain are analysed to understand how risks were perceived, knowledge claims were contested, disciplinary rigidities were dismantled and trust in science and the credibility of scientific institutions were re-negotiated. The book thus explores how the public contestation of knowledge staged by the mass media contributes to deepening democracy by re-instilling politics into science. Democratization of science under the agency of the scientific-citizen publics, the book suggests, is nonetheless limited as it fails to account for alternative forms of engagement offered by multiple publics. The book contends that the theory of deliberative democracy is inadequate to capture the multiplicity of public engagement with science.