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"ABSTRACTThis study examines the impact of visitors on changes in the quality of of the Tanjungpinang tourism environment and measures the economic loss/profit from these changes. Using a Random Utility Model applied with conjoint analysis, this study combines Revealed Preference and Stated Preference data to expend the depth of the analysis. The qualitative approach consists of interviews and field observation to complete the quantitative approach. The research found that (a) changes in the natural environment will impact the number of visitors to Tanjungpinang; (b) the potential decrease in compensating surplus from visitors as a result of loss to the natural environment in Tanjungpinang is Rp 5.04 billion per month, while the potential increase in compensating surplus from visitors as a result of additional natural environment in Tanjungpinang is Rp 7.94 billion per month; and (c) there exists a potential for a decrease in Tanjungpinang Regional Government revenue as a result of damage to the natural environment."

"Tulisan ini bertujuan untuk mengidentifikasi faktor faktor yang mempengaruhi keputusan wisatawan dari rekreasi terumbu karang snorkeling di Kepulauan Seribu Data yang digunakan dalam penelitian ini mencakup variabel lingkungan dan juga variabel non lingkungan yang didapat melalui survey dan diolah menggunakan model multinomial logistic regression Nilai ekonomi terumu karang kemudian didapat dengan mengestimasi nilai Willingness to Pay wisatawan menggunakan Random Utility Model

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This paper aims to identify the factors that influences visitors rsquo decisions of coral reef recreation snorkeling in Kepulauan Seribu The data used in this study includes environmental variables as well as non environmental variables which are procured through survey and processed using multinomial logistic regression model The economic value of coral reef is then acquired by estimating visitors rsquo Willingness to Pay using Random Utility Model "