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"Penelitian ini bertujuan untuk mengetahui hubungan antara prinsip-prinsip pengaturan-diri dan perilaku sehat (healthbehavior) dan bagaimana peran prinsip-prinsip pengaturan-diri dalam peningkatan perilaku sehat. Ada tiga prinsippengaturan-diri yang diteliti pengaruhnya terhadap perilaku sehat, yaitu antisipasi pengaturan (regulatory anticipation),rujukan pengaturan (regulatory reference) dan fokus pengaturan (regulatory focus). Perilaku sehat dibagi menjadiperilaku promosi kesehatan dan perilaku prevensi penyakit. Analisis terhadap data yang diperoleh dari 385 orang wargaDKI Jakarta (200 orang laki-laki dan 185 orang perempuan dengan rata-rata usia 32 tahun) dengan menggunakananalisis regresi berganda menunjukkan bahwa ada hubungan antara prinsip-prinsip pengaturan-diri dan perilaku sehat.The aim of this study was to understand the relation between principles of self-regulation and health behaviors,including which self-regulation principles used. Using three principles of self-regulation which are regulatoryanticipation, regulatory reference, and regulatory focus (Higgins, Grant, & Shah, 1999) this study examined the role ofthose principles on health behavior among people in DKI Jakarta. The health behavior was divided into healthpromotive behavior and health preventive behavior. This study was conducted to 385 citizens of DKI Jakarta (200males and 185 females with average age is 32 years old). Data analysis using multiple regressions indicated the role ofself-regulation principles on health behaviour."

"This research demonstrates that brand performance can be enhanced not only through brand personalitycongruence with customer personality, but also through brand personality fit, namely themoderating fit of customer value proposition to brand personality. Through a study covering 125brands, the result demonstrates that the moderating fit between brand personality and the differentlevel of customer value proposition positively affects brand performance. Price-quality relationshipfor attribute-based customer value, self-construal for consequences-based customer value and selfregulatoryfocus as goal-based customer value are used to test this moderating fit relationship. Otherfindings show that this moderating fit is strongest toward the brand cognitive performance. Finally,the result of this study suggests marketers to incorporate the brand personality design into their positioningstatement so that the overall customer value proposition can be developed in a more integratedmanner, leading to higher brand performance."

"Kesuksesan perkembangan dompet digital di Indonesia tidak lepas dari keberhasilan strategi cashback/diskon yang ditawarkan penyedia layanan. Strategi tersebut terbukti berhasil membuat masyarakat tertarik untuk mengadopsi dompet digital. Namun, hal tersebut tidak dapat dilakukan selamanya. Penyedia layanan kini harus berfokus untuk mempertahankan pengguna agar tetap menggunakan layanannya sehingga effort yang telah dikeluarkan pada saat menarik pengguna tidak sia-sia. Penelitian ini bertujuan untuk meneliti faktor yang mempengaruhi niat pengguna untuk tetap menggunakan dompet digital menggunakan Theory of Planned Behavior (TPB). Pengaruh manfaat dan risiko yang dirasakan pengguna terhadap sikapnya kepada layanan dompet digital (attitude) juga diteliti pada penelitian ini. Selain itu, regulatory focus theory yang mengelompokan individu berdasarkan sensitivitasnya digunakan sebagai moderasi hubungan faktor pada penelitan ini. Penelitian dilakukan kepada 756 responden melalui survei online. Analisis dilakukan dengan metode PLS-SEM. Hasilnya menunjukan bahwa niat untuk tetap menggunakan dompet digital (continuance intention) dipengaruhi oleh attitude, perceived behavioral control, dan subjective norm. Attitude pengguna dipengaruhi oleh manfaat dan risiko yang dirasakan. Selain itu, terdapat pengaruh yang lebih besar antara hubungan risiko terhadap atittude dan percevied behavioral control terhadap continuance intention pada individu dengan tipe sensitivitas prevention focus. Hasil penelitian ini dapat membantu penyedia layanan memahami faktor yang mempengaruhi niat pengguna untuk tetap menggunakan layanannya.

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Successful development of digital wallets in Indonesia is driven by a successful discount/cashback strategy from their service providers. This strategy has been proven to make people interested in adopting a digital wallet. However, the strategy cannot be done indefinitely. Now, the service providers should focus to retain their users so all of efforts they have done before are not wasted. This study aims to examine the factors that influence user’s intention to keep using digital wallets by using the theory of planned behavior. The effect of benefit and risks perceived by users to their attitude will also examined. Furthermore, regulatory focus theory which classifies individuals based on their sensitivity is being used as a moderation between some factors. This study conduct 756 respondents through an online survey and using PLS-SEM for analysis. Results show that the continuance intention of using digital wallets is influenced by attitude, perceived behavioral control, and subjective norm. The user’s attitude is influenced by benefit and risks they perceived. There is a stronger influence effect between risk and attitude and also between perceived behavioral control and continuance intention in prevention focus individuals. The results help service providers to know what factors influence their users continuance intention.

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