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Abstrak :
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

Abstrak :
This Encyclopedia provides readers with authoritative essays on virtually all social science methods topics, quantitative and qualitative, by an international collection of experts. Organized alphabetically, the Encyclopedia of Social Science Research Methods covers research terms ranging from different methodological approaches to epistemological issues and specific statistical techniques. Written to be accessible to general readers, the Encyclopedia entries do not require advanced knowledge of mathematics or statistics to understand the purposes or basic principles of any of the methods. To accomplish this goal, there are two major types of entries: definitions consisting of a paragraph or two to provide a quick explanation of a methodological term; and topical treatments or essays that discuss the nature, history, applications, and implications of using a certain method, including suggested readings and references. Readers are directed to related topics via cross-referenced terms that appear in small capital letters. By assembling entries of varied origins and serving different research purposes, readers will be able to benefit from this immense source of methodological expertise in advancing their understanding of research. With three volumes and more than 900 signed entries, the Encyclopedia of Social Science Research Methods will be a critical addition to any social science library.