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Uses and gratification theory stated that audiences have media-related needs and they will use media actively and rationally to satisfy those needs. Does this alsp apply to new media ? According to Ruggerio (2000) new media has some characteristic that is interactivity, demassification, and asynchroniety. Lister et al. (2003) also...
Jakarta : Prodi Ilmu Komunikasi Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Universitas Katolik Indonesia Atma Jaya,
384 JIA
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