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Hasil Pencarian

Ditemukan 3 dokumen yang sesuai dengan query
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Luciana
"ABSTRACT
As of 31 December 2011, there were 2.2 billion people or 32.7% of total world
population using the internet. Growth since year 2000 reached 528.1% or five
folds the users twelve years earlier. Major factors that draw people to turn online
are the interactivity and connected environment enabled by the Web 2.0
technology and the control over information access on the internet thanks to
internet search tools, such as directories and search engines. With more people
shift from physical place to internet space, ready or not, marketers also need to
evolve in the way they communicate with customers.
Online advertising differs from traditional advertising in terms of interactivity,
capability of one-to-one marketing, targeted marketing, and push and pull nature
that are enabled by sophisticated software advances and extensive database. A
major break-out in online advertising was introduced by Google with its keywordtargeted
advertising programs called AdWords?Google's text-based system for
advertising on search engine result pages, and AdSense?appears on Google's
content network of millions of web sites. By this means, two categories for textbased
web advertising are enabled: Search Engine Advertising?ads that are
triggered by user?s search keyword and displayed on the result page of the search
engine, and Contextual Advertising?ads that are placed on third-party Web
pages based on its relevancies with the content of the currently viewed page.
The blog internationalsnack.com is a website about snack and snack-related piece
from around the globe. It seeks opportunity to monetize the site by adopting
contextual advertising business model. A number of objectives are set, including
to reach critical mass and to break even within 2 years after the blog launch in
July 2012. This marketing plan will mainly focus on the strategy to promote and
build traffic to the site through Search Engine Optimization (SEO), Web Public
Relation (Web PR) and Viral marketing tactics."
2012
T32231
UI - Tesis Open  Universitas Indonesia Library
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Chintamy Dwi Noviana
"ABSTRAK
Media yang digunakan pemasar produk maupun jasa mulai beralih dari media konvensional ke media internet. Hal ini didukung dengan jumlah penetrasi penggunaan internet yang terus bertambah, termasuk di Indonesia. Penetrasi internet tersebut menjadi salah satu kekuatan internet sebagai media komunikasi pemasaran. Terlebih lagi, biaya penggunaan internet sebagai media komunikasi pemasaran relatif murah jika dibandingkan dengan penggunaan media konvetional. Website merupakan salah satu media yang digunakan untuk komunikasi pemasaran online. Tapi untuk membuat sebuah website internet menjadi website yang banyak dikunjungi oleh pengguna internet, website tersebut tidak hanya baik dari tampilan luar saja. Website internet yang dijadikan sebagai media komunikasi pemasaran harus dibangun dengan kaidah-kaidah yang benar, sehingga website internet tersebut menjadi media komunikasi pemasaran yang optimal. Salah satu kaidah-kaidah yang baik dalam membangun website internet sebagai media komunikasi pemasaran adalah bagaimana isi dari website internet tersebut terindex dengan baik di Search Engine seperti google. Optimasi pada Search Engine yang lebih dikenal sebagai SEO Search Engine Optimization merupakan kaidah penting agar website internet lebih mudah dicari pengguna dengan kata kunci yang diinginkan. Dengan SEO, pemasar dapat meningkatkan jumlah dan kualitas kunjungan suatu websites dari hasil pencarian melalui search engine.

ABSTRACT
Marketers of products and services began to switch from conventional media to internet. This is supported by the amount of penetration of Internet usage continues to grow, including in Indonesia. Internet penetration has become one of the strengths of the Internet as a marketing medium. Moreover, the cost of using the Internet as a marketing medium is relatively inexpensive when compared to the use of conventional media. Website is one of the media used for online marketing communication. The purpose of making an internet website into a website with many visited users, the website not only look good on the outside only. Websites that serve as media for marketing communication must be built with correct rules, so that the website be optimal marketing communication media. One of the good rules in building an internet sites as a communicatin marketing medium is how the contents of the website properly indexed in Search Engines like Google. On Search Engine Optimization better known as SEO Search Engine Optimization is an important rule that internet website easier for users to search with the desired keywords. With SEO, marketers can increase the number and quality of a visit websites from search results through search engines."
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Niken Andrianti Malfian
"Kecenderungan konsumen mencari informasi dan referensi melalui internet membuat pembelian produk bergeser ke era digital. Pengembangan bisnis Ryzn Embroidery dengan menggunakan strategi digital marketing perlu dilakukan dikarenakan 100% penjualan saat ini berasal dari customer yang menemukan Ryzn Embroidery melalui websitenya sehingga dibutuhkan strategi digital marketing melalui search engine optimization (SEO) dan penggunaan pay per click advertising (Google Ads).  Sebelum menerapkan Google Ads, dibutuhkan penyusunan anggaran dan analisis kelayakan investasi untuk memberikan gambaran berapa biaya yang dibutuhkan dan bagaimana kelayakan dari investasi tersebut dengan metode capital budgeting pada tiga skenario, yaitu optimis, moderat dan pesimis, serta mengetahui berapa biaya yang dibutuhkan untuk mengakuisisi customer baru untuk pencapaian target jangka panjang Ryzn Embroidery melalui analisis customer lifetime value.

 

 

 


The tendency of seeking information and references through the internet in consumers makes the purchasing decision shift into digitalization. The development of the Ryzn Embroidery business by using a digital marketing strategy needs to be done because 100% of the current sales are from customers who found Ryzn Embroidery through their website, therefore it needs digital marketing strategy to optimize the website by using search engine optimization (SEO) and pay per click advertising (Google Ads). Before implementing digital marketing by Google Ads, it needs to construct the budgeting plan and investment feasibility analysis in order to give an overview about how much it costs to run digital marketing activities, find out the feasibility of the investment with capital budgeting method in three scenarios; optimistic, moderate, and pesimistic, and find out how much it will cost to acquire new customers to achieve Ryzn Embroidery's long-term target through customer lifetime value analysis.

 

 

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Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
T-pdf
UI - Tesis Membership  Universitas Indonesia Library