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"Kampanye permanen yang dilakukan oleh politisi selebriti melalui media sosial youtube memerlukan keterlibatan penontonnya. Komentar penonton yang diberikan dalam vlog merupakan bentuk keterlibatan. Penelitian ini mengkaji Kehadiran Sosial Kampanye Permanen Politisi Selebriti dalam channel media sosial Youtube. Penelitian ini menggunakan framework Kehadiran Sosial dari Lowenthal. Studi ini menggunakan analisis isi untuk memahami fenomena yang diteliti. Data didapatkan dari komentar 3 video vlog yang dipilih, terkumpul 27.087 komentar untuk dianalisis. Penelitian ini menemukan bahwa Affective Responses merupakan respons dominan yang diberikan oleh penonton vlog Ganjar. Hasil ini sejalan dengan temuan Lowenthal. Interactive response dan Cohesive Responses sangat tergantung dari materi vlog dan dinamika interaksi penonton. Bentuk dukungan pada kolom komentar berkorelasi dengan narasi vlog, sementara bentuk penolakan masih pada pendukungan pasangan capres lain dan isu negatif yang lekat dengan Ganjar.

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Permanent campaigns carried out by celebrity politicians via YouTube social media require the involvement of the audience. Viewer comments given in vlogs are a form of involvement. This research examines the social presence of Permanent Campaigns Celebrity Politicians on YouTube social media channels. This research uses Lowenthal's social presence framework. This study uses content analysis to understand the phenomenon. Data was obtained from comments on 3 selected vlog videos, collecting 27,087 comments for analysis. This research found that Affective Responses was the dominant response given by vlog viewers. This result is in line with Lowenthal's findings. Interactive response and cohesive response really depend on the vlog material and the dynamics of audience interaction. The form of support in the comments column is correlated with the vlog narrative, while the form of rejection is still in support of other presidential candidates and negative issues related to Ganjar."

"ABSTRACTThis research describes whether the social presence can be obtained from online learning of distance education setting. Data in this study employed questionnaire adapted from Rovai (2002) which identified 3 aspects of social presence, namely connectedness aspect, learning aspect, and socio-emotional aspect. Data was taken from 60 students who participated in an 8-weeks online learning. The results showed that all aspects have positive attitudes from students' point of views. The students experienced connectedness aspect, learning aspect, and socio-emotional aspect in online learning regardless the learning situation which was mostly text-based setting."

"ABSTRAKEmployer branding dapat membentuk persepsi individu terkait karakteristik subjektif sebuah organisasi. Hal ini mendorong organisasi untuk memberikan perhatian lebih dalam memaksimalkan peran employer branding, khususnya dalam mencari pencari kerja. Social media sering dijadikan pilihan untuk memaksimalkan kegiatan tersebut. Karakteristik komunikasi yang dirasakan saat mengakses halaman social media dapat dilihat melalui perceived social presence dan perceived informativeness. Berdasarkan teori employer brand personality yang dijelaskan oleh dimensi organizational warmth dan organizational competence, dilakukan pengumpulan data untuk melihat pengaruh dari penggunaan social media dalam kegiatan employer branding perusahaan terhadap tingkat organizational attractiveness perusahaan. Data dikumpulkan pada mahasiswa tahun akhir yang akan atau sedang mencari kerja dalam waktu kurang dari satu tahun. Sesuai dengan hipotesis yang sudah disusun, hasil penelitian menunjukkan bahwa organizational warmth dan organizational competence memediasi pengaruh perceived social presence dan perceived informativeness terhadap organizational attractiveness. Semua hasil temuan ini membuktikan bahwa penggunaan social media merupakan pilihan yang tepat untuk memaksimalkan upaya employer branding perusahaan guna meningkatkan tingkat organizational attractiveness bagi calon pencari kerja.

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ABSTRACTEmployer branding can shape the perceptions of individuals related to the subjective characteristics of an organization. This encourages organizations to pay more attention in maximizing the role of employer branding, especially in finding job seekers. Social media is often used as a choice to maximize these activities. The communication characteristics perceived when accessing social media pages can be seen through perceived social presence and perceived informativeness. Based on the theory of employer brand personality described by the dimensions of organizational warmth and organizational competence, data is collected to see the effect of the use of social media in employer branding activities of the company on the level of organizational attractiveness. Data is collected from final year students who will or are looking for work in less than one year. In accordance with the hypotheses that have been prepared, the results of the study show that organizational warmth and organizational competence mediates the influence of perceived social presence and perceived informativeness towards the organizational attractiveness. All of these findings prove that the use of social media is the right choice to maximize the company's employer branding efforts to increase the level of organizational attractiveness for prospective job seekers."

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Seiring dengan perkembangan teknologi, perusahaan memiliki lebih banyak pilihan dalam pemilihan media untuk berkomunikasi dengan pelanggan mereka. Salah satu media yang mudah dicapai adalah media sosial. Penelitian ini dilakukan untuk menilai interaksi konten yang dihasilkan perusahaan (firm generated content) di platform Facebook terhadap hubungan antara social presence dan loyalitas perusahaan. Penelitian ini dilakukan menggunakan kuesioner yang didistribusikan secara online melalui komunitas Facebook perusahaan, khususnya Ninmedia. Pada periode penelitian, penulis berhasil mengumpulkan data sebanyak 322 responden. Hasil penelitian ini menunjukkan bahwa social presence memiliki pengaruh positif terhadap brand loyalty. Pengaruh positif ini di mediasi oleh variabel social brand engagement dan brand trust. Lalu adanya firm generated content sebagai variabel moderasi, memperkuat hubungan antara social presence dan social brand engagement.

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Along with the development of technology, companies have more choices in the choice of media to communicate with their customers. One medium that is easily reached is social media. This research was conducted to assess the interaction of firm generated content on the Facebook platform towards the relationship between social presence and company loyalty. This research was conducted using questionnaires distributed online through the company's Facebook community, especially Ninmedia. In the study period, the author managed to collect data as many as 322 respondents. The results of this study indicate that social presence has a positive influence on brand loyalty. This positive influence is mediated by the variables of social brand engagement and brand trust. In addition, the firm generated content as a moderating variable has a significant effect in strengthening the relationship between social presence and social brand engagement.

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"ABSTRAKTerlepas dari kenyataan bahwa penjual daring telah lama dianggap sebagai matinyaekuivalen mereka, penjual / pengecer memahami bahwa selalu ada risiko di balikinteraksi online misalnya anonimitas atau kedekatan dan menanggapi denganpengenalan saluran komersial multi-platform. Setelah mengurangi beberapa risiko yangterkait dengan online, pengecer saluran-multi mendapatkan keunggulan yang sangatbesar dan, akibatnya, intenseritas dari pengecer murni klik. Penelitian ini mencobauntuk memberikan bukti empiris yang bermanfaat bagi pengecer online, melaluipengukuran dampak fitur web klik-dan-bata murni-klik pada kepercayaan persepsinilai. Memanfaatkan survei anonline, sekitar 550 subjek dengan pengalamansebelumnya akan diakomodasikan ke dalam model penelitian dengan bantuanpemodelan persamaan struktural untuk menjelaskan hubungan timbal balik dalammodel penelitian. Temuan empiris menunjukkan bahwa klik murni dapat dengan amanmengharapkan peningkatan interaksi lalu lintas pendapatan denganmempromosikan kesadaran fisik bersamaan dengan platform komersial online mereka.Bukti yang memadai, karena kepercayaan nilai adalah anteseden perilaku, dapatmembenarkan keputusan untuk mengembangkan kehadiran offline.

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ABSTRACTDespite the fact that online sellers have long been considered as the demise of theiroffline equivalents, sellers/retailers understand that there is always a risk behind theonline interaction (e.g. anonymity or proximity) and respond with the introduction ofmulti-platform commercial channel. Having reduced several online-related risks, themulti-channel retailers gain quite an immense prominence and, consequently, an intenserivalry from the pure-click retailers. The present study attempts to provide empiricalevidence beneficial to online retailers, through measuring the impacts of both the click-and-brick's & pure-click's web-features on trust & value perceptions. Utilizing anonline survey, around 550 subjects with previous experience will be accommodatedinto the research model with the help of structural equation modelling to explain thecausal relationships in the research model. The empirical findings suggest that pure-click may safely expect increased interactions (traffic & revenue) by promoting the physical awareness concurrently with their online commercial platform. Adequate evidences, as trust & value are behavioral antecedents, may justify the decision to develop an offline presence."

"Perkembangan lanskap digital mendorong terjadinya perubahan massif diberbagaiaspek kehidupan manusia khusus perilaku konsumsi. Hal ini mendorong banyak usahamasuk kedalam lanskap digital dengan pendekatan yang berbeda dalammengkomunikasikan produk yang dijual. Keberadaan pandemic Covid-19 mendorongbanyak masyarakat mulai menggunakan platform perdagangan elektronik seperti tiktoklive dalam pemenuhan kebutuhannya salah satunya adalah suplemen Kesehatan sepertiobat herbal. Komunikasi Pemasaran Terpadu dalam lanskap komunikasi digital diperlukandalam mengkomunikasikan produk obat herbal tersebut kepada para pembeli. Salah satubentuk strategi komunikasi digital itu adalah melalui Social Presence, dimana para penjualmemberikan rasa kehadiran bagi para pembelinya dalam mengkomunikasikan produk obatherbal yang diperjual-belikan. Penulisan ini akan berfokus pada pembentukkan strategikomunikasi Social Presence dalam komunikasi yang termediasi oleh komputer, yang salahsatunya terlihat dalam transaksi jual-beli obat herbal dalam aplikasi tiktok live. Penulisanini bertujuan untuk untuk menganalisa strategi komunikasi pemasaran social presencedalam live commercial shopping produk obat herbal bio insuleaf. Teori kehadiran(Presence theory) menunjukkan bahwa ketika orang merasakan kehadiran yang kuat dilingkungan atau situasi tertentu (dalam hal ini lingkungan virtual), mereka lebih mungkinuntuk terlibat dan dipengaruhi oleh lingkungan atau situasi itu (dalam hal ini adalah livecommercial shopping). Penelitian ini menggunakan pendekatan kualitatif, denganparadigma penelitian deskriptif untuk menjelaskan dan menganalisis kasus yang munculyaitu penjual-belian obat herbal melalui tiktok live.

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The development of the digital landscape encourages massive changes in various aspects

of human life, especially consumption behavior. This has driven many businesses into the

digital landscape with different approaches to communicating the commodities they sell.

The existence of the Covid-19 pandemic has encouraged many people to start using

electronic trading platforms such as tiktok live to fulfill their needs, one of which is health

supplements such as herbal medicines. Integrated Marketing Communications in the

digital communication landscape is needed in communicating these herbal medicinal

products to buyers. One form of digital communication strategy is through social presence,

where sellers provide a sense of presence for their buyers in communicating the herbal

medicinal commodities being traded. This paper will focus on establishing a

communication strategy for social presence in computer-mediated communication, one of

which can be seen in the buying and selling of herbal medicines in the tiktok live

application. This writing aims to analyze the social presence marketing communication

strategy in live commercial shopping for bio insuleaf herbal medicinal commodities.

Presence theory suggests that when people feel a strong presence in a particular

environment or situation (in this case a virtual environment), they are more likely to be

involved in and influenced by that environment or situation (in this case is live commercial

shopping). This study uses a qualitative approach, with a descriptive research paradigm to

explain and analyze cases that arise, namely the sale and purchase of herbal medicines

through live tiktok."

"Perkembangan teknologi yang semakin maju membuat terjadinya perubahan perilaku belanja konsumen yang semula offline menjadi online, salah satunya ditandai dengan pertumbuhan e-commerce yang mengalami peningkatan signifikan. Salah satu fitur yang terdapat pada online shop adalah Online Customer Review (OCR) yang dianggap merupakan salah satu faktor yang cukup penting dalam memengaruhi kepercayaan maupun minat pembelian pelanggan. Penelitian ini bertujuan untuk mengetahui hubungan antara ulasan online yang diberikan sesama pelanggan terhadap niat beli dalam konteks e-commerce shopee melalui mekanisme S-O-R dimana perceived information quality dan social presence bertindak sebagai stimulus (S), trust dan satisfaction bertindak sebagai organism (O), dan purchase intention bertindak sebagai response (R). Survei dilakukan terhadap 236 responden melalui google form, dan data dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahwa perceived information quality berpengaruh secara positif terhadap purchase intention, trust, dan satisfaction. Selanjutnya, social presence berpengaruh secara positif terhadap trust dan satisfaction. Terakhir, Trust berpengaruh secara positif terhadap satisfaction dan satisfaction berpengaruh secara positif terhadap purchase intention. Implikasi manajerial serta saran bagi penelitian selanjutnya akan dibahas lebih lanjut pada penelitian ini.

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The development of increasingly advanced technology makes changes in consumer shopping behavior from offline to online, one of them is marked by the growth of e-commerce which has increased significantly. One of the features found in online shops is Online Customer Review (OCR) which is considered one of the factors that is quite important in influencing customer trust and buying interest. This study aims to determine the relationship between online reviews given by fellow customers with purchase intentions in the context of e-commerce shopee through the S-O-R mechanism where perceptions of information quality and social presence act as a stimulus (S), trust and satisfaction act as organisms (O), and intention to buy acts as a response (R). The survey was conducted on 236 respondents through a google form, and the data were analyzed using Structural Equation Modeling (SEM). The results of this study indicate that the perceived quality of information has a positive effect on purchase intention, trust, and satisfaction. Furthermore, social presence has a positive effect on trust and satisfaction. Finally, trust has a positive effect on satisfaction and satisfaction has a positive effect on purchase intention. The managerial implications and suggestions for further research will be discussed further in this study."

"Prevalensi anemia anak di Indonesia, berdasarkan data Riskesdas tahun 2013, sebanyak 28,1%. Angka ini meningkat dari sebelumnya di tahun 2007 hanya sebesar 27,7%. Lalu meningkat lagi di tahun 2018 pada riskesdas menunjukan angka 38,5%. Hasil penelitian Zuffo et al., 2016); Prieto-Patron et al., 2018; Li et al., 2019; Woldie, Kebede and Tariku, 2015; Konstantyner, Roma Oliveira and De Aguiar Carrazedo Taddei, 2012 menunjukan bahwa kelompok yang lebih berisiko menderita anemia adalah usia 0-23 bulan. Penelitian di Bali tahun 2019 juga menunjukan hasil yang sama bahwa sebanyak 71% anak berusia dibawah dua tahun menderita anemia, sedangkan hanaya 9% anak usia diatas dua tahun yang menderita anemia. Untuk itu penelitian ini perlu dilakukan agar dapat diketahui faktor-faktor yang berhubungan dengan kejadian anemia baduta di Indonesia. Tujuan dari penelitian ini adalah mengetahui prevalensi kejadian anemia baduta di Indonesia dan faktor-faktor yang berhubungan dengan kejadian anemia baduta di Indonesia. Penelitian ini menggunakan data sekunder dari Riskesdas tahun 2018. Desain penelitian yang digunakan adalah cross-sectional dengan jumlah responden sebanyak 832 anak. Penelitian ini juga melakukan uji multivariat yaitu regresi logistic, untuk mengetahui faktor dominan kejadian anemia pada baduta di Indonesia. Berdasarkan hasil analisis, diketahui bahwa prevalensi anemia baduta mencapai 54,9%. Pada penelitian ini usia baduta 0-11 bulan [OR 1,770 (1,33-2,34)], status gizi wasting [OR 1,626 (1,03-2,55)], status gizi underweight [OR 1,556 (1,05-2,33)], pendidikan ibu rendah [OR 2,512 (1,39-4,54)], pendidikan ibu menengah [OR 1,893(1,07-3,32)], dan wilayah rumah tinggal perdesaan [OR 1,386 (1,05-1,82)] ditemukan beruhubungan signifikan dengan kejadian anemia baduta. Variabel paling dominan yang ditemukan adalah usia baduta. Oleh karena itu, disarankan bagi dinas kesehatan di Indonesia untuk menanggulangi anemia diharapkan posyandu dan puskesmas dapat sedini mungkin mendeteksi anemia pada anak, yakni pada rentang usia 3-5 bulan, atau setidaknya sesuai dengan rekomendasi skrining pertama anemia yakni, pada usia maksimal 9-12 bulan. Juga, diharapkan dapat menyediakan suplementasi yang cukup dan memadai baik untuk baduta maupun ibu hamil.

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The prevalence of anemia in children in Indonesia, based on data from Indonesia Based Health Research in 2013, was 28.1%. This figure increased from the previous year in 2007 which was only 27.7%. Then it increased again in 2018 showing the figure of 38.5%. Research results Zuffo et al., 2016); Prieto-Patron et al., 2018; Li et al., 2019; Woldie, Kebede and Tariku, 2015; Konstantyner, Roma Oliveira and De Aguiar Carrazedo Taddei, 2012 showed that the group at higher risk for anemia was aged 0-23 months. Research in Bali in 2019 also showed the same results that as many as 71% of children under two years of age suffer from anemia, while only 9% of children aged over two years suffer from anemia. For this reason, this research needs to be carried out in order to know the factors associated with the incidence of anemia in under-two in Indonesia. The purpose of this study was to determine the prevalence of anemia in under-two in Indonesia and the factors associated with the incidence of anemia in under-two in Indonesia. This study uses secondary data from Indonesia Based Health Research 2018. The research design used is cross-sectional with a total of 832 children as respondents. This study also conducted a multivariate test, namely logistic regression, to determine the dominant factor in the incidence of anemia in children under two in Indonesia. Based on the results of the analysis, it is known that the prevalence of anemia in under-two reaches 54.9%. In this study, children aged 0-11 months [OR 1.770 (1.33-2.34)], nutritional status wasting [OR 1.626 (1.03-2.55)], nutritional status underweight [OR 1.556 (1.05 -2.33)], low maternal education [OR 2.512 (1.39-4.54)], secondary maternal education [OR 1.893(1.07-3.32)], and rural area of ​​residence [OR 1.386 (1.05-1.82)] was found to be significantly associated with the incidence of anemia in under-two. The most dominant variable found was the children age. Therefore, it is recommended for health offices in Indonesia to overcome anemia, it is hoped that posyandu and puskesmas can detect anemia in children as early as possible, namely in the age range of 3-5 months, or at least according to the recommendation for the first screening for anemia, namely, at a maximum age of 9-12 month. Also, it is expected to provide adequate and adequate supplementation for both children and pregnant women."

"Tujuan dari penelitian ini untuk mengkaji terkait live agent dan chatbot dan pengaruhnya terhadap customer satisfaction dengan moderasi social presence dengan mengetahui pengaruh dari live agent dan chatbot diharapkan akan berdampak terhadap customer satisfaction platform e-commerce.Jenis penelitian ini adalah explanatory research atau penelitian eksplanatif. Teknik purposive sampling digunakan dalam pemilihan sampel dengan kriteria tertentu. Perhitungan jumlah sampel menggunakan metode Bernoulli yang diperoleh jumlah 300 responden.Hasil penelitian yang diperoleh yaitu semua hipotesa di dalam penelitian ini terbukti. Seluruh variabel independent dalam penelitian ini berpengaruh terhadap variabel dependen secara siginifikan, dan variabel moderasi terbukti memperkuat hubungan antara variabel independent terhadap variabel dependen.

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The purpose of this study is to examine related to live agents and chatbots and their effect on customer satisfaction with social presence moderation by knowing the influence of live agents and chatbots is expected to have an impact on the customer satisfaction of e-commerce platforms. This type of research is explanatory research or explanatory research. The purposive sampling technique is used in the selection of samples with certain criteria. The calculation of the number of samples using the Bernoulli method obtained the number of 300 respondents. The results of the research obtained are that all hypotheses in this study are proven. All independent variables in this study significantly affect the dependent variables, and the moderation variables affect the independent and dependent variables."

"Perkembangan teknologi tengah mengalami kemajuan pesat di seluruh dunia termasuk Indonesia khususnya di integrasi Artificial Intelligence (AI) di berbagai sektor, salah satunya adalah penggunaan virtual influencer sebagai social media endorser. Penelitian ini menganalisis pengaruh Virtual Influencer’s Perceived Anthropomorphism terhadap Satisfaction With Experience dan Purchase Intention yang dimediasi oleh Social Presence, Cognitive Response (Credibility dan Perceived Usefulness), dan Affective Response (Perceived Enjoyment dan Flow) pada konsumen kalangan Gen Z di Indonesia. Dengan fokus penelitian pada Arbie Seo, virtual influencer yang sedang tren di Indonesia, penelitian ini menggunakan 479 sa­­mpel data responden melalui penyebaran kuesioner online kepada responden yang pernah melihat konten Arbie Seo sebagai virtual influencer di media sosial. Hasil penelitian menunjukkan bahwa Virtual Influencer’s Perceived Anthropomorphism, Social Presence, Perceived Usefulness, dan Perceived Enjoyment yang memiliki pengaruh signifikan terhadap Satisfaction With Experience. Begitu juga Satisfaction With Experience yang memiliki pengaruh signifikan terhadap Purchase Intention. Sedangkan, Credibility dan Flow tidak berpengaruh signifikan terhadap Satisfaction With Experience. Temuan dalam penelitian ini dapat digunakan perusahaan untuk mempertimbangkan aspek dan karakteristik virtual influencer sebagai endorser produk mereka di kalangan Gen Z.

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The rapid advancement of technology, particularly in Indonesia, has led to the integration of Artificial Intelligence (AI) across various sectors, such as the use of virtual influencers as social media endorsers. This study aims to analyze the impact of Virtual Influencer's Perceived Anthropomorphism towards Satisfaction With Experience and Purchase Intention, mediated by Social Presence, Cognitive Response (Credibility and Perceived Usefulness), and Affective Response (Perceived Enjoyment and Flow) among Gen Z consumers in Indonesia. Focusing on Arbie Seo, a trending virtual influencer in Indonesia, the study employs 479 respondent data samples collected through an online questionnaire to specific respondents who have watch Arbie Seo's content as a virtual influencer on social media. The findings show that Virtual Influencer's Perceived Anthropomorphism, Social Presence, Perceived Usefulness, and Perceived Enjoyment have significant effect on Satisfaction With Experience. In turn, Satisfaction With Experience also affect Purchase Intention significantly. However, Credibility and Flow do not have significant effect on Satisfaction With Experience. These findings can help companies in considering aspects and characteristics of virtual influencers as endorsers for their products among Gen Z consumers."