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"Media di setiap negara Asia Tenggara beroperasi dengan cara yang berbeda-beda. Hal ini disebabkan oleh faktor-faktor tidak terhindarkan seperti ekonomi, politik, masyarakat, dan budaya yang kemudian menciptakan tingkat kebebasan pers yang berbeda di setiap negara Asia Tenggara. Tujuan utama pada penelitian ini adalah untuk menginvestigasi strategi persuasi dalam tajuk rencana pada media berbahasa Inggris pilihan di Asia Tenggara. Untuk mencapai tujuan tersebut, peneliti menelaah struktur organisasi genre tajuk rencana The Jakarta Post (Indonesia), Bangkok Post (Thailand), dan New Straits Times (Malaysia) serta menyelisik pola pemilihan jenis attitude di tiap tiga media pilihan. Strategi persuasi yang digunakan media Asia Tenggara ini digali dengan menggunakan analisis genre (Iedema, dkk., 1994) dan appraisal, spesifiknya sistem attitude (Martin dan White, 2005). Hasil analisis menunjukkan bahwa genre yang diadopsi oleh The Jakarta Post, Bangkok Post, dan New Straits Times adalah eksposisi media (media exposition) dengan struktur organisasi teks yang melibatkan Tesis^Argumen^Penguatan Tesis. Struktur tersebut menunjukkan bahwa ketiga media cenderung eksplisit dalam menunjukkan posisi pro atau kontra terhadap sebuah isu. Sementara itu, pola pemilihan jenis attitude yang ditemukan pada ketiga media cenderung berbeda. The Jakarta Post cenderung fokus secara eksplisit menilai negatif peristiwa, benda, serta fenomena ketika membahas isu yang berkaitan dengan pemerintahan di Indonesia. Hal ini terlihat dari pola penggunaan appreciation negatif inscribe pada tajuk rencana yang mengangkat permasalahan dalam negeri. Bangkok Post cenderung melibatkan penilaian negatif implisit mengenai perilaku tokoh yang bersangkutan khususnya dari kalangan pemerintahan ketika membahas isu dalam negeri. Strategi ini ditunjukkan melalui pola penggunaan judgment negatif invoke yang ditemukan pada tajuk rencana Bangkok Post yang membahas isu domestik. New Straits Times cenderung secara implisit menilai negatif perilaku seseorang ketika membahas masalah yang berkaitan dengan ras tertentu. Hal ini terlihat dari pola penggunaan judgment negatif invoke pada teks dengan topik yang berkaitan dengan komunitas sebuah ras di Malaysia.

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Media in each Southeast Asian country operates differently due to a number of factors such as economics, politics, social, and culture, which eventually lead to different levels of press freedom in each Southeast Asian country. The aim of this research is to investigate persuasion strategies in editorials of selected English-language media in Southeast Asia. To achieve this goal, the researcher examined the organizational structure of the editorial text genres of The Jakarta Post (Indonesia), Bangkok Post (Thailand), and New Straits Times (Malaysia) and examined the pattern of selecting types of attitudes in each of the three selected media. The persuasion strategies used by Southeast Asian media were explored using genre analysis for media discourse (Iedema, et al., 1994) and appraisal framework specifically the sub-system attitude (Martin dan White, 2005). The results of the analysis show that the genre adopted by The Jakarta Post, Bangkok Post, and New Straits Times is media exposition with the organizational structure involving Thesis^Argument^Reiteration of Thesis. This structure shows that the three media tend to be explicit in showing a pro or con position on an issue since they persuade the readers by focusing on explaining one point of view without offering another. Meanwhile, the patterns of choosing the type of attitude found in the three media tend to be different. The Jakarta Post tends to focus explicitly on negatively assessing events, objects and phenomena when discussing issues related to government in Indonesia. This can be seen from the pattern of using negative inscribed appreciation in editorials that discuss domestic problems. The Bangkok Post tends to involve implicit negative judgments regarding the behavior of actors involved, especially from the government when discussing domestic issues. This strategy is demonstrated through the pattern of using invoked negative judgment found in Bangkok Post editorials discussing issues within the country. The New Straits Times tends to implicitly judge someone's behavior negatively when discussing issues related to certain race. This can be seen from the pattern of using invoked negative judgment in texts with topics related to a community of a race in Malaysia."

"[ ABSTRAKWacana persuasi dilakukan tidak hanya dalam bentuk komunikasi tertulis tetapi juga dalam bentuk lisan.Wacana tersebut ditemukan dalam beberapa karya fiksi seperti film, yang narasinya berfokus pada temapersuasi. Tujuan penelitian ini adalah untuk menganalisa wacana persuasi yang terdapat pada Ocean Eleven,sebuah film komedi Amerika yang disutradarai oleh Steven Soderbergh. Film tersebut berkisah tentang DannyOcean dan sebelas rekannya, termasuk rekan kriminalnya, yang merampok tiga kasino Las Vegas, the Bellagio,the Mirage, dan MGM Grand secara bersamaan. Penelitian ini khususnya bertujuan untuk meneliti dua hal :strategi persuasi yang dipraktikan oleh pihak yang mempersuasi dalam naratif dan relasi kuasa antar karakter.Penelitian ini menggunakan teori strategi persuasi dari Crusius dan Channel. Hasil dari studi yang dilakukanmenunjukkan bahwa beberapa strategi persuasi dapat digunakan sesuai dengan tujuannya untuk menyukseskanpersuasi. Lebih lanjut lagi, pada akhir persuasi, relasi kuasa diantara pihak yang melakukan tindakan persuasidan pihak yang dipersuasi tidak berubah, yaitu pihak yang melakukan persuasi memiliki posisi yang lebih tinggidan dominan.

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ABSTRACT

Discourses of persuasion are issued not only in written means of communication but also in spoken forms. Such

discourses are discovered in a number of fictional works like films, whose narration focuses on persuasion

theme. The aim of this research is to analyze discourse of persuasion issued in Oceans’s Eleven, an American

comedy movie directed by Steven Soderbergh. The movie tells about Danny Ocean and his eleven accomplices,

including his partner-in-crime, who rob three Las Vegas casinos, the Bellagio, the Mirage, and the MGM Grand

simultaneously. This research is specifically purposed to examine two points: strategies of persuasion practiced

by persuaders in the narrative and power relation among characters. The research uses the persuasive strategy

theory from Crusius & Channel. The result of this study shows that several persuasive strategies can be used in

accordance in order to succeed the persuasion. Moreover, by the end of the persuasion, the power relation

between the persuader and the person being persuaded does not change, as the persuader holds a higher and more

dominant position., Discourses of persuasion are issued not only in written means of communication but also in spoken forms. Such

discourses are discovered in a number of fictional works like films, whose narration focuses on persuasion

theme. The aim of this research is to analyze discourse of persuasion issued in Oceans’s Eleven, an American

comedy movie directed by Steven Soderbergh. The movie tells about Danny Ocean and his eleven accomplices,

including his partner-in-crime, who rob three Las Vegas casinos, the Bellagio, the Mirage, and the MGM Grand

simultaneously. This research is specifically purposed to examine two points: strategies of persuasion practiced

by persuaders in the narrative and power relation among characters. The research uses the persuasive strategy

theory from Crusius & Channel. The result of this study shows that several persuasive strategies can be used in

accordance in order to succeed the persuasion. Moreover, by the end of the persuasion, the power relation

between the persuader and the person being persuaded does not change, as the persuader holds a higher and more

dominant position.]"