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"ABSTRAKRynde Craft adalah Usaha Mikro, Kecil, dan Menengah yang menciptakan kerajinan dari koran bekas. Strategi bisnis yang dilakukan oleh Rynde Craft adalah pengembangan pasar untuk menambah jumlah konsumen. Meski sudah berlangsung sejak 2012, pertumbuhan bisnis perusahaan tidak optimal. Setelah memetakan kondisi bisnis, Coach telah mengidentifikasi bahwa masalah utama perusahaan adalah pengembangan jasa pelatihan dan promosi. Tujuan dari tesis ini adalah untuk membantu Rynde Craft dalam mengembangkan jasa pelatihan dan promosi melalui website. Metode analisis yang digunakan adalah Analisis Eksternal, Internal, Pelanggan, dan Analisis Pesaing; SWOT; dan GAP. Hasil dari Business Coaching adalah peningkatan identitas produk dengan pengembangan jasa pelatihan dan peningkatan promosi online dengan membuat website.

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ABSTRACT Rynde Craft is a Micro, Small and Medium Enterprise that creates handicrafts from old newspapers. Business strategy undertaken by Rynde Craft is the development of the market to increase the number of consumers. Although it has been going on since 2012, the company 39 s business growth is not optimal. After mapping out the business conditions, the author has identified that the main problem of the company is the development of training and promotion activity. The purpose of this thesis is to assist Rynde Craft in developing training services and promotion through the website. Analytical methods used are External, Internal, Customer, and Competitor Analysis SWOT and Gap Analysis. The result of Business Coaching is the enhancement of product identity with the development of training services and enhancement of online promotion by creating a website."

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