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Hasil Pencarian

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Bunga Ghassani
"[Pertumbuhan social networking sites (SNSs) telah memunculkan paradigma baru dari e-commerce yang disebut social commerce (s-commerce). Social commerce merupakan cabang dari e-commerce yang memungkinkan konsumen untuk dapat saling berinteraksi dengan difasilitasi oleh media sosial maupun interaksi sosial antar konsumen. Penelitian ini dilakukan untuk menganalisis pengaruh karakteristik social commerce (s-commerce) yang terdiri dari reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals terhadap consumer's trust dan trust performance (purchase
intentions dan WOM intentions) dengan menggunakan studi kasus Groupon Indonesia yang merupakan situs s-commerce berbentuk group-buying. Responden dari penelitian ini adalah orang-orang yang sudah pernah membuka/browsing
situs Groupon Disdus/Groupon Indonesia dalam kurun waktu 2 (dua) tahun terakhir, namun belum pernah melakukan pembelian pada situs s-commerce tersebut. Metode pengolahan data yang digunakan adalah Structural Equation
Modelling (SEM). Hasil dari penelitian menunjukkan bahwa reputation, information quality, transaction safety dan communication tidak memiliki pengaruh positif terhadap consumer's trust. Sedangkan, size, economic feasibility
dan WOM referrals memiliki pengaruh positif terhadap consumer's trust. Kemudian, consumer's trust memiliki pengaruh positif terhadap purchase intentions dan WOM intentions.

The growth of social networking sites (SNSs) has given rise to a new paradigm of e-commerce called social commerce (s-commerce). Social commerce is a subset of e-commerce which enables consumers to interact each other via social media or even by social interaction among them. This study aims to analyze the effects of social commerce's (s-commerce) characteristics which consist of reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals towards consumer's trust and trust performance (purchase
intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the case study. Respondents of this research are those who have browsed Groupon Disdus/Groupon Indonesia site within the last two (2) years, but have never made any purchasement on this site. Structural Equation Modeling (SEM) is used to process the data. The results of this research show that reputation, information
quality, safety and communication transaction have no positive effects on consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have positive effects on the consumer's trust. Furthermore, the consumer's trust has positive effect on both purchase intentions and WOM intentions.;The growth of social networking sites (SNSs) has given rise to a new paradigm of e-commerce called social commerce (s-commerce). Social commerce is a subset of e-commerce which enables consumers to interact each other via social media or even by social interaction among them. This study aims to analyze the effects of social commerce's (s-commerce) characteristics which consist of reputation, size, information quality, transaction safety, communication, economic feasibility,
WOM referrals towards consumer's trust and trust performance (purchase intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the case study. Respondents of this research are those who have browsed Groupon Disdus/Groupon Indonesia site within the last two (2) years, but have never made any purchasement on this site. Structural Equation Modeling (SEM) is used to process the data. The results of this research show that reputation, information quality, safety and communication transaction have no positive effects on consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have positive effects on the consumer's trust. Furthermore, the consumer's trust has positive effect on both purchase intentions and WOM intentions., The growth of social networking sites (SNSs) has given rise to a new paradigm of
e-commerce called social commerce (s-commerce). Social commerce is a subset
of e-commerce which enables consumers to interact each other via social media
or even by social interaction among them. This study aims to analyze the effects of
social commerce?s (s-commerce) characteristics which consist of reputation, size,
information quality, transaction safety, communication, economic feasibility,
WOM referrals towards consumer's trust and trust performance (purchase
intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the
case study. Respondents of this research are those who have browsed Groupon
Disdus / Groupon Indonesia site within the last two (2) years, but have never
made any purchasement on this site. Structural Equation Modeling (SEM) is used
to process the data. The results of this research show that reputation, information
quality, safety and communication transaction have no positive effects on
consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have
positive effects on the consumer's trust. Furthermore, the consumer's trust has
positive effect on both purchase intentions and WOM intentions.]
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S61840
UI - Skripsi Membership  Universitas Indonesia Library
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Waryuni
"Penelitian ini bertujuan untuk mengetahui Pengaruh Enam Antecedent Beliefs Terhadap Behavioral Intention dengan Mediasi Attitude. Responden dari penelitian ini adalah 259 nasabah dari Bank BCA, BNI, BRI dan MANDIRI. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif serta menggunakan Structural Equation Modeling SEM . Hasil dari penelitian ini menunjukkan bahwa dari sepuluh hipotesis hanya empat hipotesis yang terbukti memiliki pengaruh yang signifikan. Hasil dalam penelitian ini juga menunjukkan bahwa subjective norm memiliki pengaruh yang lebih tinggi dibandingkan trust terhadap intensi menggunakan self-service technology Mesin Setor Tunai.

The aim of the research is to study about The effect of six antecedent beliefs toward behavioral intention Attitude as mediating variable. The respondens of this study were 259 customers rsquo bank of BCA, BNI, BRI and Mandiri. This research is quantitative descriptive and using structural equation modeling SEM . The results of this research found that four out of ten hypotheses are empirically supported. Results of this reseach indicate that subjective norm has more significan impact on behavioral intention towards adopting self sercive technology Cash Deposit Machine."
2017
S66764
UI - Skripsi Membership  Universitas Indonesia Library