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"[ABSTRAKBAGIAN SATU ANALISIS SITUASIPenggemar drama Korea di Indonesia semakin banyak. Tanpa mereka sadari, menonton drama Korea ternyata bisa berdampak positif maupun negatif. Mereka terbiasa menonton drama Korea dengan streaming atau download menggunakan internet. Maka dari itu, akan dibuat program baru web series mengenai perilaku penggemar drama Korea, baik positif dan negatif, yang akan ditayangkan melalui Youtube.com.BAGIAN DUA MANFAAT DAN TUJUAN PENGEMBANGAN PROTOTIPEManfaat utama dari pengembangan prototipe ini adalah memberikan alternatif tayangan baru yang menghibur dan inspiratif mengenai penggemar drama Korea. Tujuannya agar para penggemar drama Korea ini menyadari bahwa menonton drama Korea bisa berdampak positif dan negatif.BAGIAN TIGA PENGEMBANGAN PROTOTIPEProgram yang dikembangkan adalah tayangan web series dengan formatnya vlog (video blog) yang ditayangkan melalui Youtube. Pilot dari program I am K-Fans ada 2 episode. Episode pertama mengenai Ayu seorang penggemar drama Korea, yang bisa berbahasa Korea karena belajar dari drama Korea. Episode kedua mengenai Ayu yang menceritakan temannya yang menghabiskan waktu untuk menonton drama dan lupa belajar untuk UTSnya.BAGIAN EMPAT EVALUASIPre test akan dilakukan seminggu sebelum program ?I am K-Fans? dirilis dengan melakukan focus group disscussion dengan penggemar drama Korea. Evaluasi akan dilakukan 1 bulan setelah program dirilis dengan melakukan focus group disscussion dan menganalisis performa tayangannya dengan Youtube Analytic.BAGIAN LIMA ANGGARANAnggaran pembuatan protoype adalah Rp 510.000,00. Anggaran rencana penerbitan media per episode adalah Rp 5.335.000,00 dan 1 season (8 episode) adalah Rp 42.845.000,00. Anggaran rencana evaluasi adalah Rp 480.000,00. Prakiraan pendapatan adalah per episode Rp 1.316.460,00 dan 1 season adalah Rp 30.866.680,00.

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ABSTRACTPART ONESITUATIONAL ANALYSISThere is a growing number of Korean drama fan clubs in Indonesia. Either they are aware of the effects of being a fan of K-drama, but watching Korean drama gives both positive and negative effects. Fans are used to watch K-drama via streaming or downloading using internet. Therefore, web series about K-drama fans?s attitude, either positive or negative, will be made and will also be posted on Youtube.PART TWOBENEFITS AND PURPOSES OF THE DEVELOPMENT OF PROTOTYPEThe main benefit of the development of this prototype is to provide an interesting, alternative program about fans of K-drama. The aim is to remind the fans of the positive and negative effects of being a fan of K-drama. PART THREETHE DEVELOPMENT OF PROTOTYPEThe development of prototype is a web series program with a vlog format, that will be aired via Youtube. The pilot of the program called ?I am K-Fans?, there are 2 episodes. The first episode tells story about Ayu, a fan of K-drama, who also could speak Korean language which she learnt from watching K-drama. Second episode tells Ayu who talks about her friend, a fan of K-drama as well, who fails at exams because of her excessive time to watch K-drama.PART FOUR EVALUATIONPre test will be held one week before the program ?I am K-fans? is released. Evaluation will be done one month after the program is released by doing focus group discussion and analyzing the performance in the scenes using Youtube Analytic.PART FIVE BUDGETThe budget for the production of prototype is Rp 510.000,00. The budget for planned issuance of media production for one episode is Rp 5.335.000,00 and for one season (8 episodes) is Rp 42.845.000,00.The budget for planned evaluation is Rp 480.000,00. The estimated income per episode is Rp 1.316.460,00 and thus for one season is Rp 30.866.680,00.;PART ONESITUATIONAL ANALYSISThere is a growing number of Korean drama fan clubs in Indonesia. Either they are aware of the effects of being a fan of K-drama, but watching Korean drama gives both positive and negative effects. Fans are used to watch K-drama via streaming or downloading using internet. Therefore, web series about K-drama fans?s attitude, either positive or negative, will be made and will also be posted on Youtube.PART TWOBENEFITS AND PURPOSES OF THE DEVELOPMENT OF PROTOTYPEThe main benefit of the development of this prototype is to provide an interesting, alternative program about fans of K-drama. The aim is to remind the fans of the positive and negative effects of being a fan of K-drama. PART THREETHE DEVELOPMENT OF PROTOTYPEThe development of prototype is a web series program with a vlog format, that will be aired via Youtube. The pilot of the program called ?I am K-Fans?, there are 2 episodes. The first episode tells story about Ayu, a fan of K-drama, who also could speak Korean language which she learnt from watching K-drama. Second episode tells Ayu who talks about her friend, a fan of K-drama as well, who fails at exams because of her excessive time to watch K-drama.PART FOUR EVALUATIONPre test will be held one week before the program ?I am K-fans? is released. Evaluation will be done one month after the program is released by doing focus group discussion and analyzing the performance in the scenes using Youtube Analytic.PART FIVE BUDGETThe budget for the production of prototype is Rp 510.000,00. The budget for planned issuance of media production for one episode is Rp 5.335.000,00 and for one season (8 episodes) is Rp 42.845.000,00.The budget for planned evaluation is Rp 480.000,00. The estimated income per episode is Rp 1.316.460,00 and thus for one season is Rp 30.866.680,00., PART ONESITUATIONAL ANALYSISThere is a growing number of Korean drama fan clubs in Indonesia. Either they are aware of the effects of being a fan of K-drama, but watching Korean drama gives both positive and negative effects. Fans are used to watch K-drama via streaming or downloading using internet. Therefore, web series about K-drama fans’s attitude, either positive or negative, will be made and will also be posted on Youtube.PART TWOBENEFITS AND PURPOSES OF THE DEVELOPMENT OF PROTOTYPEThe main benefit of the development of this prototype is to provide an interesting, alternative program about fans of K-drama. The aim is to remind the fans of the positive and negative effects of being a fan of K-drama. PART THREETHE DEVELOPMENT OF PROTOTYPEThe development of prototype is a web series program with a vlog format, that will be aired via Youtube. The pilot of the program called “I am K-Fans”, there are 2 episodes. The first episode tells story about Ayu, a fan of K-drama, who also could speak Korean language which she learnt from watching K-drama. Second episode tells Ayu who talks about her friend, a fan of K-drama as well, who fails at exams because of her excessive time to watch K-drama.PART FOUR EVALUATIONPre test will be held one week before the program “I am K-fans” is released. Evaluation will be done one month after the program is released by doing focus group discussion and analyzing the performance in the scenes using Youtube Analytic.PART FIVE BUDGETThe budget for the production of prototype is Rp 510.000,00. The budget for planned issuance of media production for one episode is Rp 5.335.000,00 and for one season (8 episodes) is Rp 42.845.000,00.The budget for planned evaluation is Rp 480.000,00. The estimated income per episode is Rp 1.316.460,00 and thus for one season is Rp 30.866.680,00.]"

"Penelitian ini membahas penggunaan media sosial dalam membentuk narasi politik dengan meneliti postingan video blog vlog Presiden Jokowi di Youtube, dengan pertanyaan: Bagaimana Presiden Jokowi menggunakan postingan Vlog-nya untuk membangun narasi politik tentang dirinya maupun kepresidenannya? Sumber semiotik apa yang digunakan Presiden Jokowi dalam postingan vlognya? Penelitian ini menggunakan analisis multimodal dengan pendekatan Sistemik Fungsional Systemic Functional Multimodal Discourse Analysis . Penelitian ini menyimpulkan Presiden Jokowi telah menggunakan postingan vlog-nya untuk membangun narasi politik tentang kemajuan dan pembaharuan, yang mengukuhkan kepresidenan Jokowi sebagai era yang akan membawa akhir yang baik bagi Indonesia, serta memperkuat legitimasi politik Presiden Jokowi sebagai pemimpin yang rendah hati, sederhana dan dekat dengan rakyat. Dalam membangun narasi politiknya, Presiden Jokowi telah menggunakan sejumlah sumber semiotik sebagai elemen pembentuk makna seperti partisipan, kinesics action, locative circumstance, visual collocation maupun speech. Penelitian ini menegaskan perubahan pada demensi isi komunikasi politik, sekaligus memperlihatkan pentingnya analisis multimodal dalam memahami secara komprehensif komunikasi politik kontemporer. Penelitian ini menyimpulkan para politisi dapat menggunakan vlog sebagai medium bernarasi dalam lingkungan komunikasi politik yang baru.

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This research aims to investigate the use of social media in constructing political narrative by examining the video blogs of President Jokowi in Youtube as study case. How does President Jokowi use his video blog postings to construct political narrative on his own personal and presidency What kind of semiotic resources he deployed in his vlogs This research applies Systemic Functional Multimodal Discourse Analysis and concludes that President Jokowi has used his vlogs to build his political narrative with underlying theme on progress and reform, stating his presidency as one that will lead Indonesia to a better situation. The political narrative in his vlogs strengthens his political legitimacy as a leader who is humble, modest and closed to people. In building his political narrative, President Jokowi has used a variety of semiotic resources, among them participants, process or kinesics action, locative circumstance, visual collocation, speech, and text. This research confirms the change of political communication in content dimension and shows the importance of applying multimodal analysis in understanding the contemporary political communication. This research recommends that politicians can use video blog to build their political narrative in this new political environment"

"ABSTRAKYoutube merupakan salah satu platform sosial media yang sering digunakan oleh anak muda dalam mengekspresikan kreatifitasnya. Video blog salah satunya merupakan jenis konten video dalam youtube yang kerap membawa agensi tertentu. Salah satunya kanal youtube Agung Hapsah yang mengangkat isu-isu mengenai penggunaan bahasa indonesia, teknologi, pendidikan, multikulturalisme dan permasalahan sosial anak muda. Melalui isu-isu yang diangkatnya tersebut dan dengan menggunakan metode netnografi serta analisis tekstual, penelitian ini menunjukkan bahwa adanya agensi yang dilakukan Agung Hapsah dalam merepresentasikan nasionalisme di media daring atau dikenal dengan cybernationalism,. Selain itu dalam penelitian ini ditemukan bahwa nasionalisme yang diusung oleh Agung Hapsah bukanlah hot natonalism melainkan nasionalisme yang banal, karena representasi nasionalisme yang Agung usung menunjukkan sesuatu yang di ulang-ulang dan bersifat keseharian serta tidak memiliki agensi yang politis.

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ABSTRACTYoutube is a social media platform that is often used by young people in expressing their creativity. One video blog is a type of video content on YouTube that often carries certain agencies. One of them is the Agung Hapsah youtube channel that raises issues regarding the use of Indonesian, technology, education, multiculturalism and social problems of young people. Through the issues he raised and by using the method of netnography and textual analysis, this study shows that the agency carried out by Agung Hapsah in representing nationalism in online media or known as cybernationalism. In addition, in this study, it was found that the nationalism promoted by Agung Hapsah was not hot nationalism but banal nationalism, because the representation of Agung 39 s nationalism showed something that was repetitive and every day and did not have a political agency."

"Pada tahun 2021 We Are Social mengumumkan bahwa YouTube telah menjadi media sosial teraktif di Indonesia. Pada platform YouTube, semua orang dapat mengakses dan membagikan berbagai informasi melalui unggahan dari kanal pilihan mereka. Penelitian ini memberikan gambaran tentang bagaimana pengaruh vlog perjalanan wisata Waseda Boys pada kanal YouTube Nihongo Mantappu terhadap para penontonnya. Kunci utamanya terletak pada kekuatan personal branding Waseda Boys sebagai Vlogger dan YouTuber di kanal YouTube Nihongo Mantappu yang memiliki ciri khas serta mampu mempegaruhi penonton dan pengikutnya. Penelitian ini menggunakan metode kuantitatif dengan melalukan survei melalui kuesioner dan analisis tekstual dari data respon penonton vlog perjalanan Waseda Boys melalui kolom komentar pada unggahan vlog Waseda Boys di YouTube serta respon penonton yang dikemukakan di Twitter. Penelitian ini menemukan bahwa kuatnya personal branding Waseda Boys berhasil memancing keinginan penontonnya di YouTube untuk berwisata ke Jepang serta informasi yang disampaikan melalui unggahannya menjadi sumber informasi terkait wisata Jepang yang dapat diandalkan oleh calon wisatawan yang ingin berwisata ke Jepang.

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In 2021 We Are Social announced that YouTube became the most actively used social media in Indonesia. In YouTube platform, everyone can access and share a wide variety of information through uploads from the channel of their choice. This research provides an overview of how the Waseda Boys travel vlog on the Nihongo Mantappu YouTube channel affects the audience. The main key lies in the strength of Waseda Boys’ personal branding as a Vlogger and YouTuber on Nihongo Mantappu YouTube channel that has a unique characteristic and can influence the audience and subcribers. The study used quantitative methods by conducting surveys through questionnaires and textual analysis of Waseda Boys' travel vlog audience’s response data through the comments field on the post. This study found that the strength of Waseda Boys' personal branding succeeded in provoking the desire of viewers on YouTube to travel to Japan and the information conveyed through their uploads became a reliable source of information related to Japanese tourism for potential tourists who want to travel to Japan."