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Hasil Pencarian

Ditemukan 4 dokumen yang sesuai dengan query
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Pane, Chairul Masri
"Understanding the wants and needs of consumers is important in marketing a product or service. Therefore, the main objective of this thesis is to find out what consumers want from a discotheque. To achieve the objective, a marketing research is carried out. Information about the discotheque and marketing research is obtained from literatures and observations. While data about the discotheque consumers is obtained by using questionaires. From the research, the following information is obtained. First of all, the research identified various habits of consumers in visiting a discotheque. In analyzing the discotheque consumers, it is better to treat them as a whole rather than as segments based on their occupation. With this thought in mind, the research identified that the various aspects of a discotheque are all found important. But their degree of importance vary, and can be classified into aspects that are very important, important,' and only somewhat important. Also, information concerning the views of the consumers about each aspect of the discotheque is obtained. Wi th the information obtained from the research, discotheque companies are recommended to redetermine their marketing mix. They should first emphasize on the aspects that are considered very important, then on the aspects that are considered important, and finally on the aspects that are only considered somewhat important. take into In dealing with these aspects, they should consideration, the views of the consumers about that certain aspect. By doing so, the discotheque company can corne up with a marketing mix that will satisfy the consumers. With this new marketing mix, hopefully the number of consumers visiting their discotheque will rise, and will enhance the companies' revenues and profits."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1992
S18514
UI - Skripsi Membership  Universitas Indonesia Library
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Meliala, Pitto Nihami
"Hasil analisis bahwa penyimpangan secara gramatical pada kasus pelepasan, sebagian besar terjadi pada ragam cakap yang dtiulis. Gejala ini terjadi oleh karena pengguna bahasa hanya memikirkan segi kominikatif kalimat, maksudnya amanat yang sampai tidak berbeda dengan kalmat yang gramatical. Sedangkan pada kasus inversi, kontruksi want dapat bersisian langsung dengan verba finit bila berbentuk kalimat interogatif dan kalimat imperatif. Namun hal yang patut dicatat dari keberterimaan ini adalah fungsi konjungtif dari kata want tersebut menjadi samar."
Depok: Universitas Indonesia, 1996
S15770
UI - Skripsi Membership  Universitas Indonesia Library
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Krol, Gerrit
Amsterdam: Em. Querido's, 2001
BLD 839.311 KRO g
Buku Teks  Universitas Indonesia Library
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Keisha Marsha Tuffahati
"Tulisan ini akan mencoba memahami bagaimana istilah human security dipahami dalam konteks studi keamanan internasional dari 3 sudut pandang: human security sebagai Hak Asasi Manusia, human security sebagai freedom from fear, dan human security sebagai freedom from want. Human security sebagai Hak Asasi Manusia menekankan pada pentingnya diseminasi norma HAM yang diwujudkan dalam bentuk agenda human security serta peran berbagai aktor dalam upaya diseminasi norma tersebut. Human security sebagai freedom from fear menekankan perlindungan terhadap manusia dari situasi konflik serta justifikasi terhadap intervensi kemanusiaan. Sedangkan human security sebagai freedom from want menekankan perlindungan terhadap martabat dan pemberdayaan manusia melalui program pembangunan. Analisis juga meliputi bagaimana kontribusi human security bagi studi keamanan serta penjajaran perbedaan kedua konsep tersebut.
Tulisan ini berargumen bahwa human security memperkaya khasanah kajian keamanan internasional dengan memperluas agenda keamanan dan pengadopsian agenda normatif. Selain itu, tulisan ini menyimpulkan bahwa meskipun diklaim sebagai perusak koherensi intelektual kajian keamanan, konsep human security tetap relevan dalam studi keamanan internasional karena konsep tersebut berorientasi pada pembuatan kebijakan. Pada praktiknya, konsep human security digunakan sebagai jargon dalam mempromosikan agenda keamanan dan pembangunan oleh institusi internasional seperti PBB serta negara middle power seperti Kanada dan Jepang.
......This paper aims to seek how human security is understood from 3 standpoints human security as human rights, human security as freedom from fear, and human security as freedom from want. Human security as human rights emphasizes dissemination of human rights norms manifested in the form of human security agenda and the role of various actors in the dissemination of the norms. Human Security as freedom from fear emphasizes protection of the people in conflict situations and justification towards humanitarian intervention agenda. Meanwhile, human security as freedom from want emphasizes the protection of human dignity and human empowerment through development program. It also highlights the contribution of human security to security studies as well as juxtaposition of the two concepts.
This paper argues that human security has enriched the repertoire of security studies by expanding the scope of security and adopting normative agenda. This paper concludes that although human security is claimed to be damaging to intellectual coherence of security studies, the concept itself remains relevant in international security studies due to its policy orientedness. In practice, human security is used as a jargon in promoting security and development agenda by international insitutions such as the United Nations as well as middle power countries such as Canada and Japan."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
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UI - Tugas Akhir  Universitas Indonesia Library