Ditemukan 2 dokumen yang sesuai dengan query
Silverman, George, author
In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any other form...
New York: American Management Association, 2001
e20438329
eBooks Universitas Indonesia Library
Silverman, George, author
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of...
New York: American Management Association;, 2011
e20437461
eBooks Universitas Indonesia Library
