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"The implementation of economic integration under the ASEAN Community is accelerated to 2015. Many observers argued that Indonesian businesses were not ready to compete. Then, a study was conducted to examine how Jakarta consumers perceived the competitiveness of domestic shoes products, a leading Indonesian export products, against similar products made in some ASEAN and other developed and newly industrialized countries. The studyemployed six dimensions of Country Image for shoes products in revealing consumers’ perception of “made in” labels and consumers’ perception of brands. The study also adopted the constructs of consumers’ nationalism and worldmindedness. To increase the validity of the study, the respondents were carefully selected with judgemental quota sampling, using gender, area and cohort variables. The research revealed some interesting results that would be important for business people and government as regulator."

"The implementation of economic integration under the ASEAN Community is accelerated to 2015. Many observers argued that Indonesian businesses were not ready to compete. Then, a study was conducted to examine how Jakarta consumers perceived the competitiveness of domestic shoes products, a leading Indonesian export products, against similar products made in some ASEAN and other developed and newly industrialized countries. The study employed six dimensions of Country Image for shoes products in revealing consumers? perception of "made in" labels and consumers? perception of brands. The study also adopted the constructs of consumers? nationalism and worldmindedness. To increase the validity of the study, the respondents were carefully selected with judgemental quota sampling, using gender, area and cohort variables. The research revealed some interesting results that would be important for business people and government as regulator."

"Tesis ini membahas mengenai pengaruh Country of Origin terhadap persepsi konsumen pada kualitas mobil dengan tiga tipe yang berbeda yaitu sedan, jeep, dan SUV, dimana negara asal mobil adalah Jerman, Amerika, dan Jepang. Penelitian ini bersifat kuantitatif dimana analisa dilakukan secara deskriptif. Adapun hasil penelitian ini secara keseluruhan adalah secara deskriptif mobil sedan dengan country of origin Jepang dipersepsikan memiliki kualitas yang lebih tinggi di bandingkan mobil sedan dengan country of origin Jerman dan Amerika, mobil jeep dengan country of origin Jerman dipersepsikan memiliki kualitas yang lebih tinggi di bandingkan mobil jeep dengan country of origin Jepang dan Amerika, dan untuk mobil SUV origin Jepang dipersepsikan memiliki kualitas yang lebih tinggi di bandingkan mobil SUV dengan country of origin Jerman dan Amerika.Hasil penelitian ini menyarankan untuk mobil sedan Jerman agar terus meningkatkan kualitas agar tidak kalah bersaing dengan mobil sedan Jepang, untuk mobil jeep Amerika agar dapat melakukan promosi terkait dengan kualitas mobilnya.

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This thesis will discuss the effect of Country of Origin towards Consumer's Perception regarding the quality of three types of automobile; Sedan, Jeep and SUV from Germany, USA and Japan. This study will focus on the quantitative side. The findings of this study demonstrate that based on descriptive analysis Sedans with Japan as the Country of Origin are viewed to have a better quality compared to the other sedans with Germany and USA as the Country of Origins. Moreover, Jeeps with Germany as the Country of Origin are viewed to have a better quality compared to the other jeeps with Japan and USA as the Country of Origins. And furthermore, SUVs with Japan as the Country of Origin are viewed to have a better quality compared to the other sedans with Germany and USA as the Country of Origins. This analysis suggests that German sedans should improve their automobile quality thus will be able to match the quality of Japanese sedans, while American Jeeps should continue their promotion towards better quality products."

"Umumnya, perusahaan yang berasal dari negara China dipersepsikan oleh konsumen sebagai perusahaan yang kurang kreatif dalam pengembangan produkproduknya. Salah satu usaha untuk mengubah persepsi konsumen tersebut adalah dengan melakukan aliansi lintas negara. Untuk itu, penelitian dilakukan guna mengetahui bagaimana hubungan aliansi lintas negara terhadap sikap konsumen terhadap merek perusahaan yang berasal dari China. Penelitian dilakukan dengan melibatkan 170 responden. Dalam penelitian ini digunakan lima buah variabel, yaitu attitude, brand fit, product fit dan country of origin fit.

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Generally, companies from China are perceived by consumers as less creative in the development of its products. One attempt to change the perception of the consumer is to do a cross-country alliances. To that end, research was conducted to determine the influence of trans-national alliances against consumer attitude of the company that comes from China. The study was conducted involving 170 respondents. This study used five variables, namely attitude, brand fit, product fit, and country of origin fit."

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Tujuan dari penelitian ini adalah untuk menganalisis apakah petanda produk hibrida (hybrid product) dengan negara produsen atau Country of Manufacture/ Assembly (COM/A) di negara-negara berkembang mempengaruhi persepsi kualitas konsumen Indonesia dalam mempergunakan produk fast-fashion. Penelitian ini terdiri dari tinjauan pustaka diikuti dengan penelitian empiris melalui survei berbasis internet. Hasil penelitian menunjukkan bahwa indikasi produk hibrida sendiri tidak mempengaruhi persepsi kualitas menjadi lebih rendah, meskipun demikian, COM/A negara-negara berkembang mempengaruhi persepsi kualitas secara negatif yang signifikan dan perubahan pada persepsi kualitas terhadap produk fast-fashion tidak diperngaruhi pada persepsi awal produk tersebut. 

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The purpose of this study is to analyze whether or not the indication of being a hybrid product with COM/A in emerging countries affect Indonesian consumer’s quality perception by using fast-fashion products. The study consist of a literature review followed by an empirical research through a web-based survey. The study revealed that hybrid product indication alone does not lead to a lower quality perception, however, emerging countries COM/A negatively affects the quality perception significantly and the change quality perception did not depend on the product’s initial perception. 

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"Tujuan dari penelitian ini adalah untuk menyelidiki efek dari etnosentrism dalam konsumer Indonesia terhadap evaluasi produk lokal dan produk luar negeri. Data yang dibutuhkan untuk penelitian ini di koleksi dari 96 mahasiswa dan murid SMA di Indonesia. Data kemudian digunakan untuk menganalisis efek dari Country of Origin (COO) terhadap produk kopi lokal dan produk kopi luar negeri, serta menganalisis sejauh apa etnosentrime mempengaruhi hasil penelitian. Hasil dari penelitian ini menunjukan bahwa Country of Origin memang mempengaruhi evaluasi produk dan niat membeli konsumer Indonesia, dimana orang Indonesia lebih memihak kepada produk lokal Indonesia. Penelitian juga menunjukan bahwa etnosentrism tidak mempengaruhi perilaku konsumen Indonesia terhadap evaluasi produk dan niat membeli produk kopi. Bahasan dan implikasi akan dibahas lebih lanjut dalam penelitian ini.

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The purpose of this study is to investigate the effect of ethnocentrism in Indonesian consumers’ perception towards domestic and foreign brands. The data are collected from 96 universities and high school students in Indonesia. The data is used to analyze the effect of country of origin (COO) in Indonesian consumers’ product evaluation of domestic and foreign coffee brands and to examine to what extent does ethnocentrism affect the outcome. The results indicate that country of origin effect does take place in the Indonesian consumers’ product evaluation and intention to purchase, being Indonesian consumers’ more favouring foreign brands over the domestic brands. In addition, the study also revealed that ethnocentrism does not affect the consumers’ product evaluation and intention to purchase of each coffee brands. The arguments for the result as well as implications for managers are discussed."