Ditemukan 1 dokumen yang sesuai dengan query
Nesya Vanessa, author
ABSTRACT
The objectives of this research are to identify customer purchase behavior, obtain the number of customer clusters, and form customer profile in order to find situation-based customer purchase behavior pattern. From the given data, the RFM method and K-Means clustering are used to identify the customer purchase behavior and profiles....
Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:1 (2017)
Artikel Jurnal Universitas Indonesia Library
