Ditemukan 3 dokumen yang sesuai dengan query
Crawford, C. Merle, author
Boston: McGraw-Hill, 2003
658.575 CRA n
Buku Teks Universitas Indonesia Library
Crawford, C. Merle, author
New York: McGraw-Hill/Irwin, 2000
658.575 CRA n
Buku Teks Universitas Indonesia Library
Crawford, C. Merle, author
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book...
New York: McGraw-Hill , 2015
658.575 CRA n
Buku Teks Universitas Indonesia Library