Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Diana Sari, author
Does luxury brand perception matter in purchase intention? a comparison between a japanese brand and a german brand./ Diana Sari, Brata Kusuma
The research regarding luxury products in developed economies can be found in many literatures, on the other hand similar research in developing economies are still limited. Since this topic is still underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian consumers’ perception of two different luxury brands that...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
pdf
Artikel Jurnal  Universitas Indonesia Library