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"ABSTRAKPenelitian ini merupakan implementasi dari penelitian dual imperatives (McKay dan Marshall, 2001), mencakup research interest dan problem solving interest, yaitu riset aksi (action research) yang menggunakan soft systems methodology (SSM). Penelitian ini termasuk katagori SSM based action research, yang sesuai dengan kategori theoritical research practice/business change practice dari Cronholm and Goldkuhl (2003). Dalam penelitian ini dikaji bagaimana suatu organisasi bisnis menyiapkan dirinya mengatasi berbagai masalah problematik yang dihadapinya. Kajian dilakukan terhadap PT Medco Ethanol Lampung (MEL), yang baru pertama kali terjun dalam bisnis bioethanol dan telah mengalami berbagai masalah yang bersifat problematik. Pengalaman problematik tersebut telah menjadi semacam rujukan dunia nyata (real world) dalam penelitian di MEL yang berfungsi sebagai laboratorium sosial.MEL memerlukan pengetahuan yang unggul agar bisa memberikan kontribusi signifikan dalam pengembangan BBN. Penciptaan pengetahuan (knowledge creation) yang unggul dicapai melalui penerapan strategi pembelajaran interorganisasional menggunakan framework proses pembelajaran IGDI (knowledge- Identification; Generation; Diffusion; Integration) (Pawslowsky, Forslin dan Reinhardt dalam Dierkes et al, 2001). Bagaimana mengkonstruksi pembelajaran interorganisasional dan hubungan interpersonal menjadi tujuan penelitian berbasis research interest, sedangkan tujuan penelitian berbasis problem solving interest adalah bagaimana mengkonstruksi struktur pembiayaan produksi melalui faktor-faktor penting dalam knowledge creation melalui pendekatan IGDI yang menjamin tercapainya pendapatan berkelanjutan di MEL.Penelitian ini menyimpulkan bahwa efektivitas proses pembelajaran IGDI dipengaruhi oleh faktor keberhasilan yang terdiri dari motivasi, leadership, trust, kapasitas penyerapan, kemampuan mengkombinasikan berbagai kapabilitas, kedekatan dan teknologi informasi. Sedangkan untuk mengatasi masalah problematiknya MEL harus mengadakan integrasi vertikal ke arah hulu, agar menjamin tersedianya bahan baku dalam waktu, harga dan kualitas yang sesuai standar, melalui penguasaan perkebunan. Sedangkan ke arah hilir perlu memperluas konsumen melalui kerjasama erat dengan Pemerintah, yang diharapkan bisa memfasilitasi upaya peningkatan jumlah konsumen. Secara keseluruhan harus ada sinergi antara makro dan mikro untuk mencapai keunggulan besama.

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ABSTRACTThis study is an implementation of dual imperatives research (McKay and Marshall, 2001), to cover research interest and problem solving interest, and categorized as a Soft Systems Methodology (SSM) based action research using theoritical research practice/business change practice by Cronholm and Goldkuhl (2003). The study is researching the way a business organization respond to a problematic situation. PT Medco Ethanol Lampung (MEL) is a new business corporation with the vision to establish a bioethanol corporation to produce biofuel product with a very significant problematic situation. The problematic experienced of MEL become a social laboratory and a real world reference for this study.MEL required excellent knowledge for significant contribution in the biofuel development, and the knowledge creation will be achieved through the implementation of strategic learning process frame work of knowledge identification; knowledge diffusion, knowledge generation and knowledge integration (IGDI) (Pawlowsky, Forslin and Reinhardt in Dierkes et al. 2001). How to construct interorganizational learning and interpersonal learning are the primary objects of research interest objective. And how to construct the structure of production cost become primary objective in the problem solving interest objetive.The results of this study is an analysis of a phenomenon of the acquisition and knowledge creation through inter-organizational learning and interpersonal relations with IGDI approach, which can be used by business organizations in responding to external challenges. The study also concluded that the effectiveness of the learning process IGDI is influenced by the characteristics of interorganizational learning and interpersonal relations. The major influence are motivation, leadership, trust, absorptive capacity, ability to combined several capabilities, interpersonal networks and information technology. Critical success factor for the sustainable production is raw material supply and highest product consumption to achieved economies size capacity of the factory. To solve the strategic problem the company should exercise vertical integration to upstream and downstream. By upstream integration company will have access and control to raw material supply through acquisition of sufficient farm site.For downstream integration the company should increase product consumption through close cooperation with government authorities. Government support will be necessary especially in the land use policy as well as biofuel usage policy."

"ABSTRAKKajian ini menyajikan ilustrasi daya saing UMKM Industri Kreatif pada sebuah kota di Indonesia. Berbeda dengan konstruksi daya saing yang sudah dilakukan dalam riset sebelumnya - misalnya market based view dan resource based view, maka daya saing direkonstruksi dengan basis kerangka kelembagaan bertingkat tiga, dengan meminjam model new institutionalism in economic sociology (NIES) ebagaimana diperkenalkan oleh Nee.Kajian ini termasuk dalam SSM-based action research dengan kategori theoretical research practice atau research interest. Menurut Flood and Jackson (1991) dengan pilihan ini, perubahan yang diinginkan dan mungkin dilakukan (feasible and desirable change) dengan mempertimbangkan systematically desirable, culturally feasible adalah pertimbangan di antara para peneliti dan reviewers, bukan pada pemilik masalah (problem owner).Berbeda dengan kajian Hardjosoekarto (2012), kajian ini senada dengan Kane dan Del Mistro (2003) yang memperlakukan P (small-and Medium-scale Creative Industry's) sebagai real world instance of A (Competitiveness Based on Three-tiered Institutional Frameworks), seperti yang disebutkan oleh McKay dan Marshall (2001).Hasil kajian menunjukkan bahwa daya saing UMKM Industri Kreatif (institutional framework based competitiveness) ditentukan oleh tiga tingkat kerangka kelembagaan (three-tiered Institutional Frameworks), yaitu regulasi, struktur tata kelola dan institusi informal yang berisi norma, budaya, nilai dan keterlekatan. Sebagai hasil kajian riset tindakan, menurut Checkland & Scholes (1990), konstruksi dya saing ini merupakan experience based knowledge yang dapat dikategorikan sebagai promary thesis dari konstruksi daya saing berdasarkan tingkat tataran kelembagaan, yang dapat digunakan sebagai basis pengujian lebih lanjut dari suatu eksplorasi studi saintifik lainnya, sebagaimana dikemukakan oleh Barton et al (2009), dan Stephens et al (2009) yang kemudian dipertegas oleh Hardjosoekarto (2012).

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ABSTRACT

The research presents a reconstrction of creative industry small medium enterprises competitiveness in a city in Indonesia. Unlike the competitiveness reconstruction done in previous researches, such as the market-based view and the resource-based view, this research reconstructs competitiveness based on the three-tiered institutional frameworks, borrowed from Nee's New Institutionalism in Economic Sociology (NIES) (2003, 2005).

The study applies SSM-basd action research with the category of theoretical research practice or research interest. According to Flood and Jackson (1991), through the choise, the feasible and desirable change, by considering the systematically desirable and culturally feasible factors, is the consideration among the researchers and reviewers, not on the problem owners.

Different from Hardjosoekarto's study (2012), the study s more similar to the one by Kane and Del Mistro (2003) that treated P (SMEs on Creative Industry) as the real-world instance of A (Competitiveness Based on Three-tiered Institutional Frameworks) as stated by McKay and marshall (2001).

The result of the research shows that the institutional framework-based competitiveness of SMEs is determines by the three tiered institutions consisting norms, culture, values, and embededness. As a resulth of Action Reserch study, according to Checkland &Scholes (1990), the competitiveness reconstruction is an experience-based knowledge that can be categorized as the primary thesis of the competitiveness reconstruction based on the more reliable institutional frameworks founded on the exploration of scientific study as stated by Barton et al. (2009), and Stephens et. al. (2009), later confirmed by Hardjosoekarto (2012)."