Ditemukan 1 dokumen yang sesuai dengan query
Gina Apryani Nurunnisha, author
ABSTRACT
Electronic-commerce (E-Commerce) has become an important channel for conducting business. Researchers as well as market executives are trying to find e-commerce consumer behavior, especially Micro Small Medium Enterprise (MSME) in Bandung. The aim of this paper is to investigate what factors affect the technology acceptance of e-commerce in Bandung, which...
Tangerang: Business School Universitas Pelita Harapan, 2018
338 DEREMA 13:2 (2018)
Artikel Jurnal Universitas Indonesia Library
